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This week we’re talking about growing the sales in your business. I think there are a lot of ways to grow your business but at the end of the day, you need to understand how your services, marketing, sales and client delivery works. There are three stages of business I’m going to talk about today and what each stage looks like when it comes to the three areas of focus.

Stage 1:Foundations & Setup ($0-$80k)

Stage 2:Growth ($80-$200k)

Stage 3:Optimisation ($200K+)

I’m going to make this as easy as I can because I think people think it’s much harder than it is.

1)Focus effort

– Have 1-2 services and focus on selling that out.
– Tell everyone about it-old contacts, family members, networking events
– Talk about it all the time
– Share as much of your knowledge as you can
– Make offers for that service
– Book yourself out and get testimonials

2) Relationships

This is relationships with people who can refer you. They may be previous or current clients, or they might not be. Accessing the relationships, you have is a skill that so many people don’t tap into.

Relationship marketing and networking so that you can grow your network and the number of people that know about you. Growing your socials is great but you have to build strong relationships and if you can do that locally first, in-person connection can move much quicker than an online one.

Building relationships through content and then engagement but have a system. Don’t just be posting. Work out what is working and how you can engage with more people.

3) Systems to scale

Focusing of creating great products and services and getting as many people to buy that as you can.
Building relationships so more people know about you.

Scaling with systems-funnels-list building etc.

Once you know you have something great, and it works. You’ve had clients go through it, they love it, they rave about it, and you understand what the outcome is for them, then you need to work out how to scale it.

4) Professional Practises

I talked about this in Eps153 – Creating professional Practises in your business

That means regularly connecting with old and new clients

1. follow up on people
2. looking at what is revenue-generating activities for you and how you prioritise those.
3. invoicing regularly
4. understanding how to improve the relationship you have with your clients so that you can retain them
5. understand what you need to do to reach your goals and doing that-not getting complacent.

 

 

 

PODCAST EPISODE #179: 4 Activities That Will Grow Your Sales

2021-10-10

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