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So recently I hit a financial milestone in my business. It’s so interesting because it doesn’t feel like anything. It’s just another day, just another number. It doesn’t change where I am in my business or what I’m doing today. It doesn’t change how I feel or the work that I want to bring to life.

Foundation/Build
2015-2017 – What I’ve found is that in the first few years of business I was all about the
community. Running events, having my membership, workshops, connecting
– which was amazing.

Growth
2017-2019 – changing my business model to online digital products and 10Xing my revenue and profit.

Optimisation
2020-2021– has been simplifying, culling (I got rid of my last one on one service and rolled it all into Amplify). And now it’s about creating deeper work.

It’s so interesting the iterations you go through.
There’s no longer the hustle but there’s the striving to better all my skills.
Get better (and I am obsessed at the moment) with copywriting.
How can be more sync, creative, connected?

How can I spend more time thinking about the work I create? Why I’m creating it. Not just creating but thinking about the impact.

So now that I know my services are what I want them to be, now that the money is there without the hustle and I love what I’m doing – the next level up for me is scalable impact. Revisiting my purpose of supporting women to become bold and powerful voices in the world and claim their space with confidence.

Then my coach challenges me about whether ‘women’ are good target market. If I’m passionate about my purpose shouldn’t be about supporting anyone who wants to make an impact to be able to do that? Creative men can also struggle with finding their voice and putting it out into the world. And is focusing on women inclusive?

Now I just want to say these are my questions for me. You do you.
But if inclusion is important to me then what about people who don’t identify as either men or women. What about people who need my support that aren’t ‘savvy women in business’?

There is no conclusion or decision it’s just questions. I’m obsessed with surrounding myself with thought challengers now. People who share things that make me double take and question why I’m doing some of the things I’m doing.
Is it because that’s what I’m supposed to be doing?

A great example is that I’ve always liked Instagram. But recently my feed posts have been tanking, but when I create a reel then I get lots of views and engagement.

Do I love creating reels? They’re funny. Are they the deep conversations and connection I want to have? Hmmm, potentially not. But the platform that I use is corralling me using that because otherwise my followers won’t see my content.

When I thought about that, it really peed me off. I was in a discussion recently where so many other business owners were feeling the pull away from social media. I’ve been working on my own media content for a while now but we’re really doubling down on it in a big way.

All the content you create for insta or anywhere else that you don’t own, how are you using that on your own platform so that people can find and engage with you there?

I think we’ve been trained to build on rented space, and it’s not even rented because you’re not paying for it which is why you have no control over it.

Once again, no decisions are being made – well apart for creating more owned content –
like this podcast, like blogs and videos and other audio.

But why do you do what you do?

Does it feel good or are you on the hamster wheel?

Does it align with your values and who you want to be in the world and what you want to do in the world?

I think that as you grow your business and you start to increase your revenue, impact and
influence that aligning in a bigger way with where you want to be spending time is so important.

So today I wanted to share this mini episode on challenging yourself as you grow and to grow.

Resource mentioned in this podcast

 

 

PODCAST EPISODE #180: Aligning your Content & Growth with your values

2021-10-21

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