podcast

When you're looking to shift your brand position there are few key things that you have to do, but I want to talk about what brand position is, the elements of brand positioning and then we'll talk about how to shift yours.

I talk about this is a number of my masterclasses and I give the example of a grey leather pull string bag. I show 2. Both are grey, both are leather, both have metal hardware, both look similar, but one bag is $199 from Country road and the other $3999 from Chanel.

The only real difference apart from some design elements.

Google says : A Brand positioning refers to the unique value that a brand presents to its customer. It is a marketing strategy brands create to establish their brand identity while conveying their value proposition, which is the reason why a customer would prefer their brand over others.

What is a good brand position?

Effective brand positioning happens when a brand is perceived as favorable, valuable, and credible to the consumer. The sum of those three becomes unique to your business, and as a result, your customers carve out a place for you in their minds.

So I think that there are 11 key elements that impact and can shift your brand position.

EPS 277 – Shifting your brand position

FREE MINI COURSE 
7-FIGURE BRAND BLUEPRINT

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Access the 3 part training where I’ll show you how to position yourself as the go-to expert, build scalable offers that sell, and create a brand that actually cuts through the noise.

In this training you'll learn:
🔥How to build a brand that sells for you and connects on a deep level with your dream clients

🔥How to build demand and become the go to the person in your industry

🔥How to great automated sales systems that work. 

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