There are 4 types of confidence that can help you sell more.
I've coached hundreds of women and this creeps in all the time and I get it. We might be great at what we do but all the other parts of business can feel hard, like we don't know what we're doing and we're working it out.
I've said it before and I'll say it again – we're all working it out. I may be able to take you stages of businesses I've been before but for me to keep growing from where I am, I'm working it out. – so just know that.
But because we may no have experience in specific areas of business we lack confidence in ourselves which is totally normal.
The one thing I would say about this is that the only way to keep building your own confidence is through the doing. If you don't know how to do something and you feel awkward about it or you have imposter syndrome, then just know that when you do THE THING, you'll build your skills and experience in it, you learn a lot of lessons along the way and then you know how to do it and you have some confidence.
The reason it's important that you keep building that self-confidence is because you won't show up and do the things you really want to or you won't go after the opportunity you want if you don't have that confidence.
So ask yourself – where is it in my business that I feel like I'm lacking self confidence. Don't blanket everything, be really specific.
So for example you might be a service provider or a maker. So you're super confidence or confident in your craft – you know how to write the copy, you know how to take the photos or you know how to make the pottery or jewellery. But remember when you didn't know how to do it? Remember when you were just learning that skill? Well the same goes for marketing your business, building your brand, working out how to make more sales – it's a work in progress but just know that you can make it happen, you can do it, learn it and achieve it.
Tools I use to build my self confidence:
So you will have evidence that you have done hard things before and you've figured it out. Just knowing that means that you can rely on yourself to get it done and learn something new again. To deliver to that clients even though you might be doing something new.
2) Having confidence for your products and services
I shared some of this is simple sales coaching week (which you can still grab at suzchadwick.com/ss) – You have to believe that your products and services are the best. They are amazing, they are great, they give your clients the result or outcome that they are looking for.
If you don't really believe that then you won't sell what you have. If you don't really believe that what you have solves a problem then you're not going to have that conviction to sell it and let people know about it.
Now if you're at a place where you're still making it better that's okay – I feel like I've had some of products and services for years and I”m still making them better, but I will tell you that I was not 100% sure of a product a while and I didn't sell it. My actions reflected my thoughts or my thoughts delivered my actions which was Zero.
So you have to really look at the product or service and think about – how good is this? is this the best that I've got? Do I really feel passionately that I have something that people want? If I do then how can I sell this better how can I communicate that?
If you don't think it's the best then how are you going to make it the best that you can make it? what are you going to do differently?
3) Having enough confidence for your clients
I have so many clients that come to me and they know they can achieve more but they are lacking a lot of confidence. The thing I hear the most is, I've just lost confidence in myself.
So when I'm speaking to them and if I think we're a good fit then I have to have enough confidence in myself to deliver an outcome for them and I have to hold that space and have enough confidence for them too. That I believe that they can achieve this outcome even if they don't believe it right now.
So when you're communicating with your audience sometimes you have to call that out.
For example – I know you don't want to show up on video because you're self conscious, you think you don't have anything worthwhile to say and you just don't think this is for you – but I BELIEVE in you, I believe that you can do it and I can show you how to do in a simple way.
When someone else says they believe I can do it, it does absolutely boost my confidence that I can do it and that I'm capable of it.
If you can tell someone that you've helped someone similar to them achieve it then that also reinforces their confidence that you've helped someone like them, that someone like them was able to achieve the thing and that together we could be a great match to help them reach the goal.
The only way you can really get deeper into this is to understand your clients, their needs at a deep level, to speak to them, interview them, survey them and understand their problems.
When you understand your clients problem better than they understand it then that builds their confidence in you!
4) Having confidence in your future thinking and ability to evolve and create
This is a really personal one for me, because I definitely went to a place where I thought – well I don't have any new thoughts to share and that thought in itself kept me stuck in one place for a long time.
The thing is that when you tell yourself that you have so much more to give that you have so much more to create, that your ideas are endless and abundant, that's exactly what will happen.
If you think that this is it, then your brain will stop giving you great ideas and thought leadership – so when you see yourself in the future, I want you to really believe that you're only getting started and that this is just the beginning. I want you to know that you can take what you're doing as far as you want to take it, that you have the skills, you have the knowledge and you have the determination and creativity to do it all.
It's only when we believe in our current selves and then our future selves that we can keep making big things happen.
Welcome back to another week. Amazing to have you here yesterday, because I am recording this in real time. Yesterday, I went fishing with my dad and my daughter, it was the most spectacular sunrise I have ever seen in Melbourne, it was pink and orange and just incredible. And I really just sat there for a moment. And I just thought, oh my gosh, I am just so lucky to live where I live, to do what I do, and to be able just to have these experiences of just I don't know, experiencing absorbing life around me. So I felt very reflective yesterday, as I went out with my dad and my daughter, and we had such a fun day there was seals that were trying to steal our fish, we didn't really catch much. But I didn't really care. I just thought it's so incredible just to be out in nature and to be spending time with the people that I love as well. And I just thought you know, something, I love business, I love working. But I also just think it's so important that we're constantly building memories of things that we love to experience, you know, as a result of the work that we do as well. So, yeah, so I just wanted to share that with you. But listen today, what I want to talk to you about is the four types of confidence that I think are really important in business that will help you sell more that will help you show up better, that will help you get the results that you really want. And so that is what we're talking about today. So let's dive in. Okay, so let's dive in to the four types of confidence that I think are really important for you to work on in your business in order to grow your sales in order to create the type of business that you want. The first thing is having confidence in yourself. Now I have coached hundreds of women. And I know that this creeps in all the time, and I totally get it. So we might be great at what we do. But all the other parts of business can feel really hard. Like we don't know what we're doing. And we're working it out. And I've said it before. And I'll say it again, we're all working it out, I may be able to take you through the stages of business that I've been at before. But for me to keep growing from where I am, I'm going to have to work out what's going to work for me what works best, which products and services to go with what kind of tech I want all the rest of it. And so I'm going to have to continue to work that out. If I'm working with a client who is at the beginning of their journey or is in the first 100k Or you know, multi six figures, then I can help them because I've been through that already. So just knowing that everybody is working it out for their stage of business. And so because we may not have the experience in a specific area of business, we lack confidence in ourselves, which is totally normal. So the one thing I would say about this is that the only way to keep building your own confidence is through the doing. If you don't know how to do something and you feel awkward about it, or you have impostor syndrome, then just know that when you do nothing, you'll build your skills and experience in it. You'll learn a lot of lessons along the way, and then you know how to do it and you have some confidence in it. And the reason it's really important that you keep building that self confidence is because you won't show up, you won't do the thing, you won't really, you know, move forward, and you won't go off to the opportunities that you really want if you don't have that confidence. So ask yourself, Where is it in my business that I feel like I'm lacking self confidence. Don't just blanket it with everything get really specific. So for example, you might be a service provider or a maker. So you're super confident in your craft. Yeah, so you know how to write the copy. You know how to take the photos, you know how to make the pottery or the jewelry, but remember when you didn't know how to do that. Remember when you were just learning that skill? Well, the same goes for marketing your business, building your brand working out how to make more sales. It's a work in progress, but just know that you can make that happen you can do Wait, you can learn it, you can achieve it, because you've done it before. And so three things that I focus on when looking to build self confidence, either for myself or for my clients is number one is evidence, evidence that I've done it before. And I'll do it again. That's actually something I have written on my intentional thought creation board that sits in my office, it says, I've done it before. And I'll do it again. Just evidence, yeah, I know that I'm capable of learning new things, I literally just bought a new tech this way, I've never used it. And my thought the whole time is just just one step at a time, like, I'll work it out, if I can't work it out, or Google it, or I'll get somebody else to help me. And then I know, I'll be able to set it up, and I'll be able to sort through it, etc. Because I have evidence I have worked with tech I've never worked with before, I figured it out. And now I know it really well. And this is just another thing that I'll work through it, I'll figure out. So you will have evidence that you have done hard things before. And that you figured it out. Just knowing that means that you can rely on yourself to get it done and learn something new again to deliver to that client, even though you might not be doing even though you might be doing something new. Yeah. So I just really want you to think about that. If there is any element in your business where you're like, I just don't feel confident doing this. Just know that like other things you have not known how to do before, you will also figure this out. And you need to go through the messy middle literally had this conversation with the client this morning, you have to go through the messiness to get to being really great at it. So the faster you can take action, know that you've done it before. And you can do it again, know that you're just going to get through the messy middle and you're going to achieve what it is that you want learn the thing that you want, is the first step to building that self confidence. done it before I can do it again, take that thought use it if you need it. The second thing when it comes to building self confidence is resources. So I'm confident in my ability to do things because I know that there are endless supply of resources that are available to me online and through my network. So I don't have to do this alone is the thought that I have. So for example, I bought this tech, I've done a couple of things, but there's one or two things I don't know how to do. So I'm like, Alright, they've either got videos on YouTube, they've got videos on their platform, I know people who've used this tech before that I can ask. And so I am continuing to build myself confidence that I can totally figure this out. I know how to do this, which leads me to the third thing that I think is really important to building self confidence, which is the first confidence that we're looking at, which is just determination, I've just determined that I'll figure it out, I back myself and all you know that I'll be able to dig myself out of any hole that I might find myself in, and I'll make it happen. So you have to have enough self belief to get started and back yourself, yeah, and say, come hell or high water, I'll make this work. And then you go about doing everything that you can to make it work everything to achieve a goal to learn the thing to do the thing. And so I just really want you to think about if there are elements in your business where you are lacking self confidence, as I said a little bit earlier, be really specific with it. Because sometimes we can be like, I just don't know what to do generally, like in business, I don't know what to do. And the question is, when it comes to and I'll talk about this, you know, till the cows come home, when it comes to the simple business buckets. You know, when it comes to my branding, what do I know? And what do I not know? What can I do? And what do I need to learn? When it comes to my marketing bucket?
What can I do? What do I do? What do I need to learn? What else can I potentially look at doing? When it comes to sales, the same thing when it comes to my admin, the same thing, when it comes to my mindset, the same thing. And so really think about just working on the belief that you are fully capable, that there is evidence that you are capable of doing it that there are resources that you can draw on whenever you need, that you are determined to figure it out and move forward with this. So if you want to build the first type of confidence, which is self confidence, then working on the belief that you are capable, and working on it all the time. Every time your brain offers you an unhelpful thought, where you're like, do you really know how to do this? Are you really gonna figure this out? Then that determination is Yeah, I do know how to do this and I will figure it out. And I'll make this happen and So, really working on that self confidence belief. The second type of confidence that I think that you need to build in your business is the confidence for your products and services. So I share some of these in simple sales coaching week, which you can still grab, if you want it Suzanne chadwick.com, forward slash SS, for simple sales, you have to believe that your products and services are the best, they are the best for the client that you're wanting to work with. And that is a little caveat there that I just want to be really clear, because sometimes we'll build something. And we'll look at somebody else who is 10 years ahead of us and what they've got. And they're building what they're doing for a different client than you are. Yeah, so really, I want you to believe my products and services. They're amazing. They're great. They give my clients, the client that I want to work with, who's at this stage that I want to work with them at the results and the outcome that they're looking for. And if you don't really believe that, then the bottom line is you're just not going to sell it. Because you're constantly going to be thinking Oh, like this is not as good as everybody else's. And if you don't really believe that what you have solves a problem, then you're not going to have that conviction to sell it and let people know about it. I 100% believe that bold Business Academy is the best business life and mindset coaching program that I can offer for my clients where they're at. Yeah, so I talk about it all the time, I talk about what we do, I talk about what you learn, I talk about making business simple. And I love it. And so I will number one, always continue to make it the best that I can make it. And because I am doing that, and I believe that then I talk about it all the time. But if you don't believe that your products and services are going to solve your client's problems, you don't believe that they're the best for your ideal client, you're not going to talk about them. Now, if you're at a place where you're still making it better, that's okay. I feel like I've had some of the products and services for years, and I'm still making the better like BBA, like amplify, like for me, it's always going to be an evolution. But I will tell you that I was not 100% sure of a product a while ago. And so I didn't sell it. And so my actions reflected my thoughts or my thoughts delivered my actions, which was zero. So I had a product, I built it. And then I didn't think that it was the best it could be. And so I didn't sell it. I didn't sell it properly. And so just know that if I had really sold myself on my product, if I had known that it was the best that it could be, then I would have been selling it. Yes. So just know that this is something that can creep in. And that you may not always be aware of. But I just want you to ask yourself, are you selling real products and services, with conviction with belief with knowing that this is absolutely going to help your clients? And if your answer to that is no I'm not, then there's something that you've got to work on there. There's something you've got to work on, you've either got to really sell yourself that your product and service is amazing. And if it's not, then you need to think about what else can I do here? So that I know it's amazing so that I'm creating something that's exceptional for my audience and my clients? Yes. So you really have to look at the products and services and think, how good is this?
Is this the best that I've got? Do I really feel passionately that I have something that people want? If I do then how can I sell this better? Or how can I communicate it better as well. And that can also be a hiccup for some people. They're like, I think this product and service is amazing. But I don't know how to communicate it. And so once again, I think that this works through the doing so through communicating it, seeing what lands, communicating it in a different way, seeing what lands once you've got clients that work with you, then listening to them and what really resonated for them what they loved about it to help you communicate more. So I love that I had a conversation with a client the other day and she's like I said to her, why did you join BBA? And she said, Because I just did, I felt like I didn't really know how to run a business. Like I'm really good at what I do. But I have no idea. Like how to market myself. I don't know how to think about my branding. I really have a lot of money mindset issues. And so I knew that BBA would be able to help me with that. And I'm like, That's so interesting. I talk about that. But maybe that's a message that I can hone and develop a bit more and talk about more, because that's what my clients are telling me that they're getting out of the program as well. And so if you've got a product or service where you're like, I really love it, but maybe there are new ways and things for me to think about Communicating when it comes to it so that I can sell it better, then that is a great way to be able to do it. It's not just what you think is great about it, but always looking at what your clients have said about it as well. Going over, going back over old testimonials, going back over things that your clients have said in your groups, or the questions or the things that they've asked you as well, and the results that they've gotten. And so if you don't think that your product and service is the best, then my question is, how are you going to make it the best that you can possibly make it? What are you going to do differently. And so if you can start to work on that, and you're like, anything that my clients buy, for me is amazing, I've made it the best I've given my all. As I develop and grow, I continue to make my products and services better. I create new things maybe. And so your confidence in your product and services are at the highest that you can have it. And the other thing I just want to say on products and services as well, is actually writing down your own beliefs about it. So what is it about your products and services that you love and like write down as many 510 2030 things that you love about your product and service, like as a little exercise for yourself, if this is something that you struggle with, then write down all the great things that clients have said, the results that they've had, and what you love about it, and then the different ways that you can talk about it. And the more that you can do that, I can guarantee you that your belief, and your love and your conviction and your communication around your product will become amazing. Again, the third type of confidence is having enough confidence for you and your clients. And so I have so many clients that come to me, and they know that they can achieve more, but they're just lacking a lot of the self confidence. Yeah, so the thing I hear most is I've just lost confidence in myself. So when I'm speaking to them, and if I think we're a good fit to work together, then I need to have enough confidence in myself to deliver an outcome for them. And I have to also hold space and have enough confidence for them to that I believe that they can achieve this outcome. Even if they don't believe it right now, this is something I feel like I work with all of my clients on. So when you're communicating with your audience, sometimes you have to call that out. For example, I know that you don't want to show up on video because you're self conscious, you think you don't have anything worthwhile to say, and you just don't think that this is you know that this is something that you can do. But you know something, I believe in you, I believe that you can do it, and I can show you how to do it in a really simple way. So when somebody else says they believe that, you know, I can do it. So let's say I'm trying to get better at something and somebody else says to me, Suze, I absolutely believe that you can do it. Like when I look at what your business does, when I look at who you are, I believe that you can make this happen. And so that does absolutely boosts my confidence, but I can do it, and then I'm capable of it if I don't have enough belief in myself. And so if you can tell somebody that you've helped someone similar to them achieve it, then that also reinforces their confidence that you've helped somebody just like them, that somebody like them was able to achieve the thing. And that together we can, we're a great match. And that we can together we can reach that goal for you. And so the only thing that I would say, you know when it comes to this is that you can really go deeper to understand your clients, and understand, like, where their confidence level is. And so something that I do when I'm doing a consult or like a discovery call is that sometimes I'll say to clients on a scale of one to 10, how would you rate your confidence and your capability in marketing? How would you rate your confidence capability in building your brand, you know, on a scale of one to 10? How, you know, what would you rate yourself as far as self confidence goes. And I think that that just gives me a really great understanding of where that client is as far as how much they're believing in themselves, how much they're believing in what they're capable of. And so then I can speak directly to that. So for example, if somebody says, I have no idea how I'm going to build my brand, as somebody who used to run a branding agency, and my business is kind of built as a brand first type of coaching as well. I'm just like, I can totally help you to do that. When I look at you, when I look at what you've got, when I look at what you do, I know that I can help you to do this. And if I looked at somebody and I was like, I don't think I can help them I would say that as well. And so sometimes when I am working with a client, I have to have enough confidence in them. And in my ability to help them, that's going to get them to the light cross the finish line. And so my question is, are you speaking to that, if you've got clients that are not particularly confident, and this can be in anything, yes, so I'm thinking of one of my clients, who teaches her clients how to paint furniture. Now, they might just be thinking, I have no idea what to do, I have no idea how to do this, I don't have the skills in it. But if she's like, you know, something, I can teach anybody how to do this, I can teach you if you if you want to do this, if you're passionate about I can teach you how to do it, I know that I can teach you how to do it. And I know that if you listen, you watch you learn, you will be able to do it. And that's, that's having enough confidence for the client and in yourself. And so I just really want you to think about as well, he's a little you know, what I just said before, on a scale of one to 10, do you feel that you can hold space and have enough confidence for your clients, as well as for yourself? And when any of my clients come to me, I believe 100% that we can make what they want to happen happen. If I feel like if you know, I've made the decision that yes, I think that they're being realistic, they're not looking to build, you know, build a million dollar business from scratch in two weeks, then I can hold confidence and say, Listen, these are the goals that we're going to set, yes, I believe you can do it, I believe that I can hold space for you to do it, I believe that you've got everything that you need, we just need to work on your mindset, we just need to work on some of your strategies, we just need to work on how to do this, then having enough confidence for the client can have a massive impact on your business as well. And the fourth type of confidence is having confidence in your future thinking and ability to evolve and create as well. And this is an interesting one, because this is a really personal one for me, because I definitely went to a place a while ago where I thought well, I didn't have any new thoughts to share. And you know, and that thought in itself kept me stuck in one place for quite a while. The thing is, is that when you tell yourself that you that you have so much more to give, that you have so much more to create, that your ideas are endless and abundant, then that's exactly what will happen. But if you think that like this is it, then you know, I got nothing else to give, then your brain will stop giving you the great ideas on the thought leadership. So when you see yourself in the future, I want you to really believe that you're only just getting started that this is just the beginning. And I want you to know that you can take what you're doing as far as you want to take it that you know your skills, that your knowledge, that your determination, your creativity, this is only the beginning. Like I'm just getting started. And even if you've been in business for two years, five years, 10 years, you can have the belief I'm just getting started. Yeah, it's only when we believe in our current cells, and then our future selves, that we can keep making big things happen. And so I just really want you to think about that. What sort of self belief do you have right now? Are you like, you know, something, I can make this happen. Another question. I love to ask my clients.
I asked a new client this the other day, I'm like, Are you willing to be a leader? Because of what her goals were? I'm like, Are you willing to step up in your industry? And be seen? Are you willing to be a leader? And some of these things that we're talking about today? These are decisions that you have to make? Are you willing to do the work to build yourself belief that you can be somebody of influence in your industry? Are you willing to take the time to ensure that you have 100% confidence in your products and services, where you're like, This is amazing, this is the best? Why would you not want to buy it, like I love this, this is incredible, like come and join me, I'll help you. Like building that confidence. building that confidence around, I know that I can get my client from A to B. Like I 100% know that if a client shows up does the work is honest and transparent with me. I can get them from where they are now to where they want to be. And it's only clients that don't show up. Don't do the work that aren't committed. They're the ones that don't get the results. And so you've really got to think about do I have enough confidence for me and my clients and am I willing to kind of just lay it all out on the table and be really honest with them about what we can do together and how that's gonna look and then having confidence in your future thinking and the ability to evolve and create I think one of the things that I really love asking clients or working with clients on is that future vision. So I have, I have this vision of being on a stage with like, 300 500 incredible women in the room, like talking about business mindset life, like, I totally have this, like, I'm a very visual person, I see that. And that is what I'm working towards. That is what I want. I want to have an incredible number of women going through BBA on an ongoing basis, I want my clients and amplify my retreat clients, I, you know, my bold speakers, collective clients, I'm like, I want to have a room full of incredible clients who are building their confidence in all of these areas to the point where they're, we've just got a room full of leaders in the industry, full of women who are like I am here for it, I want to be around other women who are confident I want to be around other women who are going for their big goals, who are creating incredible things spaces, like thought leadership, whatever that is. And so what is your big vision? Because if you can really like tap into what you want, and can I just say your big vision doesn't need to be as big as mine, it might be bigger than mine. It can be whatever you want it to be, but just holding that vision and being like, Okay, how do I become a person who is so confident in myself my ability and what I do for myself and my clients that I know, with determination with evidence with resources that I'm going to be able to reach that vision? And so my question to you is, do you have that vision? Are you willing to do the work to build the confidence? Are you willing to do what it takes to create what you want? Or are you gonna allow yourself to be like, Wow, maybe I don't know, we'll see what happens. And so that is what I wanted to share with you today, the four types of confidence that I think can help you build the business that you want, reach the vision that you want, sell more of what you have, connect with the clients that you really want to work with, as well. And just telling yourself, I am all in on this. You know, if you come and join us in BBA, I want you to be like I am all in on this Sue's like, I'm going to show up to the calls, I'm going to do the work, I'm going to ask questions, I'm going to connect with the community, I am going to be all in like I want to build my confidence, build my community build my capability to be able to reach the vision that I want. And I'm all in I just think that sometimes we either join programs, we work with coaches, and we expect that everything is going to be fixed. But you know, 50% of that equation, or even more is you showing up and being determined to get what you came for, to get the result to have the outcome that you want as well and just be like, I am going to get everything that I can I'm going to squeeze the juice out of this and I'm gonna like make it mine. And I think that's just one of the things that you have to do as well. Like I'm even, you know, with my coach, like the thought that I'm just always having is I'm gonna get everything I can out of this. I am going to like not leave anything on the table. I'm going to ask the questions, I'm going to get the support. I'm gonna get the brainstorming, I'm gonna get the ideas and so you have to show up in a way that builds your confidence as somebody who gets the results that they want. And I'm going to leave it there
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