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This week on the podcast I'm chatting with fellow coach and friend, Sarah Cross. I love this chat where we explore what it might look like for a service-based business to create a product. In this episode, Sarah shares a framework with us for deciding if creating a product for your business is right for you and things to think about along the way.

From the age of 24 she built a multi-million dollar business from her kitchen table. She's the Founder and CEO of Creative Product Institute, a well-known speaker, author, business coach and authority on empowering women in business.

She encourages innovation, strategy, creativity, and

entrepreneurial spirit.

Sarah's passion is to challenge business owners to get out of their comfort zones and break free from limiting self-beliefs.

The KICK Success Framework:

K – Kickstart by aligning with your passion

Think about the products you use or recommend to your clients

Think about the products you are passionate about

Think about the products that are aligned with your service-based business

I – Intention [energetics]

Why are you looking to branch out into product: more money, passive revenue stream, creativity

C – Cultivate [outsourcing, community around you]

How can you leverage your current community and audience that you serve with your service-based business

Who are your ideal customers from those that you already serve

K – Knowing [often it comes from knowledge and a few time-saving tips]

5 powerful ways to succeed when selling your products via wholesale

The things I learned by growing a 7 figure product-based business and my current product-based business where I have 40 stockists after only 7 months of starting it and which I share with my mastermind clients.

Success Case Study Examples – 

A photographer who created a tourism line of homewares and art prints for Retail Travel using her photographs and sold into the Whitsunday resort gift stores and National airports.

Artists and Designers expanded into homewares and stationary line, wallpaper, teatowels and tote bags.

Business and Money Coach who created a journal for her program to provide her clients with the same paper guide she uses.

Yoga / Pilates created own line of active wear and support tools for yoga and pilates to complement their classes.

Graphic Designer designed an award-winning $800K business creating a Baby Journal Keepsake brand that just keeps growing.

Links we mentioned:

Sarah's first interview on the podcast – Eps 23 Building a Product based business with Sarah Cross

Connect with Sarah:

Website – https://sarahjcross.com/

Instagram – https://www.instagram.com/sarahjcross_official/

EPS 234 – Unlock a powerful new revenue stream in your service-based business with Sarah J Cross 

2022-09-20

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