Suzanne Chadwick
Hello, my lovely, how are you? Welcome back to the podcast this week, I hope that you are doing well or can you hear my stretch? As I am talking to you? Today? I'm sharing a Facebook No, no Facebook, Instagram. What is this do 1000 A night, I am sharing an Instagram Live that I did on getting creative in your business with your offers with what you're doing. So that you can be visible during this time. I'm just going to call it I know that people are finding business a bit tough. And so now is the time to double down. Now is the time to do things differently to get creative to do more, not less. So that's what we're talking about today. I want to share eight things with you. And I want to make sure that this podcast is your kick up the bar as my clients say rocket rocket up them to keep going to make this happen to do the thing to not give up. Yeah, it's okay. When things are hard, we can do hard things. So I just really want to encourage you. And that's what this episode is about today. And you know something if you're ever just finding it tough, I want you to know that you can DM me at Suzanne Chadwick on Instagram, and just say Suze, I'm just like, it's hard or I'm celebrating or I just want to let you know this thing like you can always do that. I am always open to hearing from you hearing what's going on for you. And just being a sounding board as well. Yeah, I'm totally up for that. And I just want to open that or give that invitation to you to be able to do that. Now obviously the other thing that you would have heard at the beginning of this episode is that doors to BBA are going to be opening and then we're closing them on the 12th of May. So come in get 12 months worth of coaching, come into a live round, get the bonus masterclasses, get the community, the conversation, be an awesome member of the bold Business Academy. And I will help you stay accountable. I will help to keep you motivated and moving forward as well. So if you've got any questions, DM me, but otherwise, we'd love to see you in there. Listen, let's dive into this week's episode. I wanted to talk about getting creative in your business today. I know that some of the conversations that I have been having with clients have been around, how do I get more clients? Like how do I you know, when people are maybe not spending as much right now? How do I entice people to work with me? How do I get more people buying from me right now this is a conversation I'm having with clients. And the one thing I just want to say it's about getting creative. So it is time to get creative. But I've got about eight things that I want to take you through this morning around how you can really start to think differently in your business right now. And to be honest, at the end of the day, the markets always changing. Our businesses are always changing. Our clients are changing as well. And so we've got to be okay with that. Like I think sometimes, if you've been in business for less than, say, three or four years, I think that some people like oh, like it's changing, what do I do? I'm not sure. And at the end of the day, like I've been in business for over eight years now. And I've been in other businesses for a really long time. And that's just how the market is like you've always got to be thinking about what is this new kind of stage of business that we're at what is happening in the market, what's happening for my clients and as a business owner, how can I start to be creative with how I offer different things. So that's what we're going to talk about this morning if we've not met Hey there, I'm Suzanne Chadwick. I am a business and mindset coach for doers, women who want to be bold women who want to get out of their own way and create great strategies and structure in their business. So the first thing I want to say is just keep talking to your clients. One thing I have seen some clients do and some of my community do is kind of go radio silent, or stop emailing their audience or not connecting with their audience not showing up on socials, things like that. And so I just really want to encourage you that now is actually the time to double down. So now is the time to connect more have more conversations, see what's going on. Be the one that your clients are connecting with because If you're not the one that your clients are connecting with, and they still have a need, then they're going to look elsewhere. And this is not about I don't want this to be about scarcity, I want this to be about consistency. I want this to be about you, knowing that you can help your clients wherever they are right now, and making the offer to help them as well. So that is the one thing I'm having lots of conversations with clients, I am taking what they're saying, I am creating new content,

I am sharing that with you. I'm sharing that with my audience so that people don't feel alone so that people know that they're not the only ones dealing with these things. But that it's totally normal. Yes. So I just want you to think about, are you continuing to connect with your audience? Are you having conversations about what's going on in the market so that you're a great source of information? Are you offering them like an opportunity to share more with you connect more with you as well. The second thing is to create versions of your offers. So when you get creative in your business, then I want you to think about if you've got a number of offers, is there something that you can do that could be a mini offer, that could be a version of your offer. And so I'll give you an example. One thing that I did recently is that we've got the AMPLIFi mastermind, it has been 12 months in the past, when it reopens in June, it will be six months. But I also test it out in q1, a 90 day mini mine. And the interesting thing was was that that failed, I'm just gonna let you know be totally transparent. If it wasn't, it didn't fail. Like I ended up attracting a whole lot of one on one clients, which was great. Yeah, so the offer that I made didn't work. But I was testing it. I got a couple of clients in there. But I ended up getting more one on one clients. And that's okay. So I just want to say that testing and trying and seeing what could work with the offers that you've got, I think is so important right now, because that's what people are looking for. They're looking for how they can work with you, but they might be looking for it in a way that you've not offered it before. So once you think about that, can you offer something new? So drop it in the comments as well? Is there something that you could think about that could be a little bit different? Yeah, I love that Amy, who's one of my clients, she's just created a new like Facebook ads, my membership, and the price is a no brainer, the support is a no brainer. And so that was like a super creative, like offer that she's made. And so I think that that also was speaking to the market, because a lot of people have been using agencies where it may not have worked for them, they've brought their ads in house. And so she's now speaking to that need. So I think that's a great example of listening to your audience listening to what is like, what is the problem in the market that your clients are experiencing? And how can you create something that speaks to and helps them to solve that problem? Yeah, so think about that, as well create versions of your offers that could speak to your client base right now. The third thing is start to plan. Now, if you're in Australia, we are coming to the end of the financial year at the end of June. So start to think about what your end of financial year offers are where in May now. So you want to start thinking about them. Now you want to start offering them like as of now or the first of June so that you're giving people enough time to know that that offers coming for them to plan and budget for it. And for them to get excited about it. You want enough time to sell your end of financial year offer as well. And I think that you don't want this to be like a last minute thing that you think about in the last week of June. Yeah. So I just want you to start planning for that now. And almost doing a teaser, like letting people know that there's something coming, you could be bundling something, you could be making a special offer. You could be giving bonuses to something as well. So start thinking about your end of financial year offer and start talking about it now so that people know that it's coming and they can plan for it. Yeah, I think one of the things you know I was talking about this with Haley Maxwell, who is our live messaging coach in BBA. We did a live yesterday BBA. And we were just talking about the fact that people are taking longer to make decisions. So people are still spending money. People are still out there buying. Yeah, but and there's still a lot of money being spent. But they're taking a little bit longer to spend and make those decisions. So the longer that you can give your clients I guess notice of things that you're going to be sharing and things that are coming up. Then it just gives them the chance to kind of be like okay, that's what I'm going to buy that I'm going to work with Sue's I'm going to work with you Whoever, on this particular thing, so give your audience more time. That is something that is shifting in the market. You know, in 2021 22, also 2020. Like, people were spending a lot more money because obviously we were in lockdowns, people weren't traveling as much. They weren't spending like on going out as much. And so they were making a lot faster decisions. That's shifted now. So people are taking longer to buy. So think about what that looks like from a perspective of your marketing strategy, and sharing what you have and letting people know that things are coming. The fourth thing that I wanted to share on getting creative in your business is to play with different strategies. Now, a strategy that I use that has worked quite well around email is that I used to have a waitlist for coaching. Yeah. And, and so I went back to that waitlist. And I emailed a few clients, I said, personal messages. And I ended up booking a number of clients in with new, like new coaching clients. And so I just want you to think about, do you have your email list where people have inquired in the past, or there is something specific that you offered, where you could go back to them individually. And I think this is where we're getting a lot more personal right now, as well, is not only getting creative with our offers, not only you know, really looking at how we can offer smaller things more regularly, giving people more time to make decisions, but also getting a lot more personal. So sending those personal emails meant that clients are like, Yes, I'm definitely in like, Let's book it, let's make this happen. So think about what information you've already got on clients, and what you can potentially go back to them with as well. So just think about playing with different strategies like that.

Also, think about what else you can test. So I was listening to a podcast the other day, and it was with James Wedmore, the manifestation babe, and somebody else I couldn't quite remember couldn't tell you. But basically, the three of them did a podcast collaboration where they recorded three episodes. And then they shared all three episodes on each of their podcasts, with opt ins and things like that, which is such a great thing to do. And so looking at can you collaborate with people and starting to get creative with that, too. So we're now looking at what a podcast collaboration could look like with like to other people who have got a great audience that are relevant to us, but do something different to what I do. And so sitting down and working on those types of strategies could help you to get in front of new audiences that you've been wanting to. And I think that right now, as well, this is where you want to test strategies that maybe you've not tested before. You want to try and access audiences that you've not accessed before. And really think about what could that look like? What are other people doing that could work in your market, that you could just give a go? Yeah, so have a think about whether you can test out some of those collaborations getting in front of other people's audiences, doing like a training series together, doing podcasts together, doing like a joint venture as well, where you might, like, promote to each other's audiences. So find somebody that you love, who you trust, who you would be willing to like, share their things with your audience. And then they might do the same for you as well. So obviously have that agreement in place. The other thing that we're doing that's a little bit creative, that I've not really done before, are looking at podcast ads. So looking at promoting the business on other people's podcasts, who we feel are are the right match for our audience. Yeah. And I just want you to think about, you know, what that could look like for you. Are there podcasts that you listen to that, you know, your audience listens to as well. You know, if they don't offer podcast ads, is that something that you could potentially go to them and say, Is this something that you would consider? Is this something that we could potentially look at? And there might be a creative way to do that, too? So think about are there new avenues for you to access new audiences? Number seven, when when we're talking about getting creative and really doubling down right now on growing your audience, doing more of the things that are going to help you to secure more clients is just networking. Yeah. I think that when you are looking at online groups, so I'm part of a couple of online communities and can I say, I have doubled down on those like I am in them, I am contributing? I am helping people out. Yeah. And from doing that I'm getting like followers on Instagram. I'm getting people DMing me and saying, Susan, thanks so much for helping me in that group. I really appreciate it. It was so nice to meet you over there. And so I want you to think about our up Out of groups that you're just not active in, that you're just not contributing to. Were actually spending a little bit of time networking in those groups not being salesy, but offering your service, offering your ideas, thoughts, asking questions, can actually help you increase your visibility within those communities that could be potentially bringing your clients or bringing you new connections. And I think this is one thing like I was in the one roof community yesterday, and we were having conversations about communities, what makes a good community? You know, what are the do's and don'ts of community and there were two things that I shared in that conversation. In the smaller group that we broke out into the number one thing is culture. Yeah. So when you're in a community, where the culture, you know, really fosters a place of connection, and sharing and asking questions and supporting one another, then that's the community that you want to be in. But the second thing is not just about how a community is run. But the second thing is about what kind of member of a community are you? Gaby, because the community is only as good as its members. A community is only as good as the participation of people who were in it. And I just think it's such a wasted opportunity, if you are part of a community that has your ideal clients in it, where you are just not showing up. And so I just want to challenge you right now to think about low hanging fruit, places you have access to right now that you may not be utilizing that you may not be visible in. And it's such a missed opportunity when you're not. So just think about are you a great community member if you are wanting to be in great communities as well. Yeah. And the last thing I want to say is managing your mind and doubling down on your intentional thoughts. Because I know that right now, especially because I coach, a lot of women in business, the biggest thing is people aren't buying, I'm like, you know, there's not, there's not a lot going on, etc. And I just think you've got to manage your mind to be doubling down, showing up getting creative thinking differently, understanding that this is actually just business life, like there are going to be times when, you know, it's a seller's market where people are just buying. And there'll be times like now where it's a buyer's market, where you need to be thinking about shifting your messaging to focus more on what the pain points and the desires of your clients are right now in this market. In May 2023. Yeah, and in six months time, that might change again, but you can't just write things out and not change what you're doing and expect that your business is just going to continue to run the way that you wanted, or the the way that it's run in the past. Yeah. And so think about what do I need to do differently right now. And just knowing that you, you're totally capable of doing that, like you are totally capable of coming up with creative ideas, you are totally capable of networking within the communities that you're in, you're totally capable of connecting with, like clients who have wanted to work with you in the past. Like, I think as a business owner, you just can't be shy. Like he can't be shy about getting out there and connecting with your audience making offers getting creative testing and trying if something doesn't work, not getting stuck on the fact that it didn't work. But the fact that okay, well, what did I learn from it, and let's try something else now. And so I think that you've kind of got it, it's got to be a little bit like water off a duck's back when you are getting creative and trying new things in your business. Yeah, because if you get stuck every time something doesn't work, or every time somebody says no, then you're not going to go very far. So it's time to get a bit more resilient in a tougher market. double down on showing up and doing more of the things that you know are going to work for you. connecting more with your audience and having deeper conversations, and watching what's going on in the market and saying how can I make this work for me and my clients and how I want to show up as well. So those are eight things, you can go back and listen to them as well, eight things when it comes to getting creative in your business to build more momentum, get more energy around what you're doing. But I just really want to say like I know from you know, I know that the markets a little bit tougher at the moment. But you know something, you're tough as well. So if you want to do this, then these are the ups and downs that business owners experience. And this is just learning what you need to do in order to keep growing and building and making your business relevant to your audience right now. So if you've got any questions, let me know. Otherwise, have an amazing day and I will speak with you soon.

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