Jordan Gill
It was the start of this idea where it was just like, Okay, we're having to, like feed so much to the algorithm to get seen. And I don't want to do that anymore.

Suzanne Chadwick
Welcome to the brand builders lab podcast. I'm your host, Chadwick, business and mindset coach and the creator of the bold Business Academy and the AMPLIFi mastermind right here on this podcast will inspire you to become a bold and powerful voice in your industry, and claim your space with courage and confidence. You can be bold and go against the grain to become the creative rebel you want to be. Forget average, it's time to level up. Hey, Hey, friend, how are you? So good to have you back? Oh, my gosh, I was so excited to share this episode with you. It's such a good word. It made me think differently. It gave me some new ideas. We talked about things that I don't think I've talked about on the podcast before. So I am excited to share this episode with you. With Jordan Gill, who is I, as I say in the podcast, she's like the queen of the VIP days. She teaches VIP days. But also Jordan thinks differently. I think that, you know, as we talked about in this episode, she follows the data and makes decisions from that instead of following trends and what everybody else is doing. And it's really helped her to stand out. And so I know that you're gonna get some great ideas from this podcast episode. And let me know like, go follow Jordan on her Insta DMS, let us know what your takeaway was from this episode. But yeah, we're talking about Instagram, we're talking about getting rid of everything in the feed like she did. We're talking about systems that can help you be more productive, and really leaning into what you're energetically aligned with to be a life first person in your business, which means that you're building a business that gives you the life that you want as well which aligns with what I talked about building a profitable business without the burnout. So listen, without further ado, let's dive into this juicy juicy episode. Jordan, welcome to the brand builders lab podcast.

Jordan Gill
Oh, thank you so much Sue's for having me. I'm really excited to dive into a lot of our topics today.

Suzanne Chadwick
My noise sighs So good. So Jordan, I can't even tell you when I when I connected or when I discovered you. I feel like it was a couple of years ago, we were in our mastermind together, I want to say two years ago. And that's when I got to know you more or follow you more. But for my audience that don't know you, can you tell us a little bit about like you and how you got here and what you do.

Jordan Gill
Who am I in the right. So I'm touring Gil and I run a business called systems saved me and we've been in business almost seven years at this point. And we've had different evolutions. We've even had three different names before system save me, but what were they? Oh, gosh, they were awful. The first one was personalized procedures. I was a medical device company. Snot. What I was doing, I was helping people with their back end systems so that all that lasted like seven months. And then I did the colada group. Because the pineapple is a part of our brand name and it represents hospitality and relaxing and being able to take time off in your business. So we took the colada of pina colada added a que because it's not a fancy like Kardashians. And that was our second sort of second visit sandwich I had for about two years. And I was like, You know what, what we do is systems and I was fighting that word. Pretty much my entire beginning of business because systems scare people and I couldn't possibly just come out and say that I do systems. And people were calling me system saved me anyway because that was my podcast name. And so it was funny because like no one was calling me by my business name anyway. So I was like, Well, let me just go ahead and make this easy for everybody and just be system save me and like frolic and what I did for people was like operations consulting, and I did it in a VIP day format. And so I've been doing VIP day since about seven, eight months into my business I started out doing monthly retainers was the worst for me I have chronic health issues. And when when you're you know just chugging along month after month like I just was getting burned out so quickly and I had to make the adjustment so I figured out about VIP days and which is basically just a one day version of what I was doing for clients ongoing. And once I had my first one I was hooked. So about the first whatever maybe two three years I was only doing VIP days and people We're looking at me like, you're like going on vacation a lot. You're like puzzling a lot. You're like, are you working? Are you not working? Because I was only working with four clients a month, across four days. And so that three day work weeks, like I had four day weekends, every weekend, like it was a very chillax situation. And everyone was like, Well, what are these things? And so I was like, Well, let me create a program around that. And so, march 2020, yes, like literally the weekend of the entire world just shutting down. We launched our program called done in a day, and that was to help service writers, coaches, consultants structure and sell a VIP day, we've helped over 500 people do it in the past two and a half years. And now we are kind of zooming back out into, okay, VIP days are a business model that I can stand by. And it's a part of a larger conversation around building a life first business. Yeah. And what that means to me is like taking your life into consideration first when building your business, because my people aren't necessarily the like, I'm gonna be a millionaire, speaking on stages, author of books, people, they're more like, I want my business to support my livelihood and my legacy and like, I'm good. So you know, and in getting paid well for it. So that's really the conversation I want to have. And now I want to talk about sales or marketing, or just different aspects of business building, besides just the business structure of VIP days, but again, on the lens of life first business.

Suzanne Chadwick
Yeah, and I love that. So interesting. I come from a consulting background. And we always used to charge daily rates. And we used to do some things that were just literally done in a day, which I think is hilarious, because it that's just the the like the vocabulary that we would use as well. And so when I came into my business, I used to do like brand strategy sessions, which I just used to call as a VIP day. Or an intensive, yes, which would be done in a day. So I just love that. And I know, I do feel like you're the queen of done in a day. I feel like, again, the VIP day thing I think of you, I think that you branded yourself really well around that. And I know that Yeah, I know quite a few of my listeners and my community, I think alumni or graduate. Yeah, I've done in a day as well. So that's so so good. And I totally agree. I think that if you can get smarter with the way that you're charging and the way that you're working with clients, that's obviously going to be more profitable and beneficial. Did you ever, I think one of the things that some of my clients have thought is, I don't know that I can get it done in a day. Like I don't What about clients who like you do it in a day? And then they still want, like, more support or more like it's, it's never just a day? So that's what people say to me?

Jordan Gill
Oh, I know. Yeah, this and here's the thing, not every transformation can be done editing is my like response. But I've always found for people who have longer transformations where VIPs can be super helpful is in the qualifying part of your clients. So for example, you have maybe like a strategic planning session with somebody and then you do like long term online business manager work, or maybe you do website strategy, and then maybe the building of the website takes longer than that. So you can and what's great about that as you get paid for that qualification, and then you can decide if you want to even invite them into the longer term. Because what I find with people who have like longer containers, is that if you sign someone for 612 months, it's like Okay, hopefully we like each other because if not, then like this is going to be miserable. And what VIP days do is it allows you to get paid to qualify and determine if you are a good working fit and then if not you don't even have to mention your long term stuff. And if so then you can invite them because you know that it's going to be a healthy happy working relationship.

Suzanne Chadwick
Yeah, I love that so so good. All right, great. So because you are the systems guru, let's we're just gonna use all the words Queen guru. Amazing this Cisco with that. I would love to know what are some of the key systems that you set up in your business that you think are just foundational that have really helped you to build this life obviously VIP days are one of them but what else have you sort of created?

Jordan Gill
Yes, well that could be a whole seminar for a month basically. Cuz I love me some good systems and automation and organization. I was just telling my husband this morning actually I was like you don't even appreciate my systems because my I have this for this just shows you how many how granular my systems get is like me my husband and my bonus on all have different color chargers. Okay, my bonus is white. My husband is black and I'm gray. And so use the right color charger. And I will know if you saw my charger because I have the gray chargers. And so I see you over there with a gray charger, which is mine. Why did you steal my charger? That's a little bit, you know, interesting I am, I guess. So it runs deep. But in business, a lot of the systems that I like to create are things that I know are going to take the most off my plate on a daily basis. So that's where I start is like, what are the things I'm doing every single day? And how can I relieve myself of a lot of them. So you know, that can be common emails, like we have a ton of templates in our inbox that are just the same because if somebody can't find their login, or somebody's trying to schedule a guest podcast, if someone is, like, there's so many things that happen every single day that like we don't need to reinvent the wheel of that email. So that is one that does take up quite a bit of time. From a customer support standpoint. Always have email templates, that's a big one that can save you a lot of time. Also with scheduling, love me some scheduling links, like love, love, love them, and whatnot. So, but it's funny in my, in my business, people would like use my scheduling link without having talked to like my person first. And so we actually don't have a scheduling like anymore. So like, now it's all through Trina who's on my team, but I love scheduling links like I love especially because of time zones. Okay, like, you know, obviously Susan in Australia, I'm in Dallas, Texas, for us to navigate timezone sounds like a nightmare, you probably know, because, you know, you talk with people in the US all the time I have. I have. I speak to quite a few Australians as well. But I'm just like, with with specially with daylight savings and all that stuff and like now, so emails calendar, and then another thing is like payments, right? So auto pole is your friend sending out invoices, I would tell you not to do that. Just because that's going to take up more of your time to remember who I'm supposed to send for when and where and is too much. So as much as you can automate your payments coming in, even if again, you have like clients that all pay you on the first just like auto pull instead of auto send, you know, invoices. Because again, if you auto send an invoice, that doesn't mean you're gonna get paid on the first necessarily unless they open that email and pay you. So those are kind of the three first areas that I encourage most people because those three tend to be the biggest time sucks.

Suzanne Chadwick
Yeah, and just on that. So with Calendly. That's what I use, there's single, there's single link use. So yeah, so that's what we use with people who are smart. It's like this, you can only like your one wish, you get it one time. And then it's done. You can't like rave or smart things. But I feel like some of the systems, some of the, you know, tech that we're using, I feel like they're getting smarter as well. Which is really great, too. So great to make sure that that's, that's happening. And then with my VA, I've got a separate link, which is where she can just go and book podcast episodes when she's pitching for me. And I've set what times like that that link kind of has access to. So I love it. I'm yeah, I'm right there with you. I think that that's so good. And yeah, finding things that you can just get rid of outsource, automate is just joy. So, so good. So was there something that you did that really transformed your business? Because I think for me, I'm just like, I've seen, I love the fact that your life first and I do see that you do go on holiday. And you do take your sabbaticals. And you do have your days and all the rest of it. And you puzzles, so part of your brand as well, John, I'm like, all of these things that I do think of when I do think of you. But was there anything that you've been accelerated or transformed your business that kind of stands out?

Jordan Gill
Yeah, one thing is that I think a lot of people are, I don't know if they're scared to do but it can confront some things that make you nervous about yourself. And that's getting to know yourself. I know myself very well. I know exactly my learning style. I know exactly the type of tasks that I excel at. I know that the exact type of tasks that drain me I am very acutely aware of how I operate as an individual and as a human. And so that has allowed me to make decisions very quickly. Like I don't really dwell and I don't know like maybe like this opportunity could be cool. I don't spend time there because it actually Trina on my team who was my operations consultant, basically, Jordan Wrangler is really the title. She's in charge of my schedule, my email, everything And so she actually has a playbook of me. And she knows what to say as to what to say no to what follow up questions to ask people to understand how I'm going to be able to show up because then I peeled that right from my brain. And it's I don't know, at this point who knows how long it is. But I remember when I first gave it tours about 10 pages of just like how I operate, like, I don't like a lot of fluff. So like, ask me direct questions. And if you have a problem, send me at least one or two solutions, and then tell me which of the two solutions you think is best. So that way, again, when we are in communication, it's quick, it's short, it's like yes or no, usually questions versus like, I have to sit here, man Ha, see, what's the best see what's not the best? Like, I don't got time for that. Right? So that's something that again, a lot of people are scared to do, because you're gonna find stuff that you're like, oh, like, that's a weakness. But yet, and still, I don't see as a weakness. I just see it as something that I'm not going to do. You know, I'm saying so, for example, like I, oddly enough, have a journalism degree, but I hate writing. And so if somebody ever comes into my inbox asking Trina for me to guest blog post, it's an automatic No, like, she doesn't even have to tell me. Yeah, it's automatic. No. And I could be like, well, I should get better at it. And it's an opportunity, it could be even the right audience. And it's still going to be a no, because it's going to take me three full days to write that blog post. And then I'm not doing the activities and tasks that excite me that I enjoy, and that will move the needle in my business, because I'm so obsessive and crazy about this, you know, 500, word guest blog post, that takes me three days. And so it allows me to confront and actually accept who I am and not get so bogged down by like not being what maybe other people want me to be, or how I should say yes to stuff like the shoulds in the cutters and all that stuff, like I don't really get wrapped up in because I know who I am, I know where I'm powerful, and I just stay in my lane. So it's interesting that that would be something that as I talk to a lot of business owners that's like, what they're scared of like people who are scared of being on video, or people who are scared of whatever else it is, it's like, Okay, well then just build a business where you're doing guest podcasts, you know, or build a business where you're writing more like there's opportunities in every lane. So just know yourself well enough to know, I'm gonna do this. And then I'm not going to do this.

Suzanne Chadwick
Yeah, I love that. I always say to my audience as well, like, just find where your energy energetically aligned. And also what energizes you? Because I'm like, if I love talking, I can talk on a stage. If I can talk on a podcast, if I can. I always say I can talk underwater. I'm like, I'm never like, Do you know what I mean? Like for me, then podcasting is easy. Because somebody if somebody did say to you that I don't you find it tiring? I'm like, No. Well, I don't even know what you're talking about. This is so fun for me. And I think if you can find things that like you said, you really enjoy, then it just doesn't feel like work. You're like, Okay, now let's like, let's do it again. What else could we do? Yeah, and I think that that's Yeah, I think that's such an important thing to do, especially with, we're gonna get into this in a bit social media, because I can't wait to have this conversation with you. But especially with social media, like I get a lot of people that are like, Oh, it's just, it just drains me. And I don't even know if I'm getting clients from it. And I don't want to do reels. I don't want to dance, like all these sorts of things. And I'm like, you've got to take a look at what you've got access to, and then decide where you're gonna like, if you want to use the tool, then you got to figure out how to use it to your advantage, like, what do you like to do? And I just, I just love that, you know, sometimes I can just set my camera up and fill myself for six seconds, and then write a caption like, like, you really don't need to dance you really don't like if you don't want to, like whatever you want to do. But I think that sometimes we don't see the easiness of some things because we're like, oh, I just don't want to do it. So yeah, so we're gonna work in just a minute. Because I was excited to talk to you about that. Is there anything else that you think business owners aren't doing when it comes to systems that you think that we should be aware of? So we've sort of talked about automations. I love like using tech to help yourself really knowing yourself so that you can be energetically aligned to the right things and get other people maybe in your team to know you well enough so that they can filter some of that stuff. Is there anything else you kind of think, you know, I maybe have to think about this?

Jordan Gill
Yeah, I think I think people when they hear system, they think automation, but I have, again, a lot of different systems in a broad sense. And so another system I have is like every year I reevaluate pretty much all of the playbook that I talked about because I'm like, What do I steal? Because listen to what was it two, two and a half years ago, when I started doing rails hated them. I was like, This is so dumb. I'm so mad at my social media person right now. And I looked bad, like, if you scroll all the way back, which will take you too long, so just don't even try. Like, I don't look super comfortable or happy or any of that stuff. But, but I gave it a try. And so, you know, I, I did it for a little bit, and then started to recognize kind of the swing of it. And I was like, okay, like these ones. I like doing these ones I don't like doing this gets us results. This one doesn't get us results. Yeah. And so then, you know, after that first year of doing them, and I'm like, Oh, actually, I think I could enjoy these. And these are the ways that I like to do it. And so then that next year, it was like, on like, Donkey Kong, right? And it got us results, it felt really good. It was energetically aligned. All of that stuff. And so sometimes it's like, okay, in that season, two and a half years ago, I was just like, whatever. But now, it's something that I enjoy. And I encourage other people to do.

Suzanne Chadwick
Like an event about it. I spoken to the vet about it,

Unknown Speaker
I was like I was you. I was all of you looking at me. Like on the stage. Hated rails hated beyond the eye. So you know, not like most gung ho about video and having my face be plastered everywhere. But I, again, you find a way if you really do want to use the tool, right? Which the tools Instagram, like, if you didn't really want to use that tool, you can figure out ways that feel good, because I don't and I know we'll get into this, like, I don't post posts, like there's no carousels. There's no none of that I have a static grid. And that's it. Like I do reels, and I do stories.

Suzanne Chadwick
Okay. We got to start from the beginning. Because when I thought about having Jordan, I'm like, I gotta ask you this, because I'm so fascinated by because when was it? Was it two years ago? Was it like a year ago? That wasn't a year? It was like it wasn't? Really? Yeah, so for those who don't know. So about a year, a June, nine months, whatever it was a go, you deleted your entire Instagram feed, just saying that gives me heart palpitations. And let's just go from there. Why did you do it? What were you thinking? And what has happened since because it's still the same? You change the nine? Is it six or nine greed? But can you just take us through that because I still remember when it happened. And we were all like, on it, doing

Jordan Gill
a lot of DMS about people thinking I was hacked. So my original thought was, again, I'm a data person. I'm like, I don't want to do something that's not. I'm driven by data. So I'm like, I don't want to do this. If it's not gonna get me results. It's just, it's not exciting to me. So I looked at my Instagram and I was like, Yeah, we could do IG TVs at the time, IG TVs, real posts, hot like stories, they're just all these things on Instagram, I was like, we're not going to do all this, this is we can't do this. So I booked that, okay, where are we getting actual results, meaning like, people are signing up for our stuff people are sharing, people are saving people are like, engaging. And it was hands down stories and rails above anything else it is post none of that stuff. So I was like, Okay, well, can we just do that then, like, Are we allowed to, and I saw a few people who had changed their post to just again, nine posts on their Instagram feed. I was like, well, maybe that's what I do is I just have my nine posts. And then I literally just focus on stories, and reels. So we second hang on

Suzanne Chadwick
a sec, I just why did they do that? Do you know why they did that? Like what? How come you know, that kind of happened?

Jordan Gill
I yeah, I think that it was a lot of people who, again, are lower energy capacity. And we're just like, I don't want to have to feed the algorithm this way. And a lot of them actually don't, they only do story. So they don't even do rails and whatnot. So it was the start of this idea where it was just like, Okay, we're having to, like feed so much to the algorithm to get seen. And I don't want to do that anymore. And so I think a lot of people it was their way to say like, I'm on Instagram, but like, also don't talk to be on there. Like, it's like basically a landing page, right? So that's how we saw it, too was like okay, this is our landing page on Instagram so that if they come to us from reels, they're gonna go to our profile, and they're gonna see the exact nine posts that we want them to see, which again, is strategic because sometimes it's like, okay, I post my breakfast or sometimes I post like my bonus sign, which is cool, but also not going to help with conversions at all, you know, I'm saying so, we were intentional with the 9am pitches that we put as our nine posts. So that way again, because reels is how you get in front of new audiences stories is more nurture. And that's exactly how they play for us. And so I was like, okay, so we literally archived, so technically, we still have everything from the past 567 years that I've been on Instagram, and it's just tucked away. And I literally had my social media manager put it all in there. And she's just like, crying. She's just like, I worked so hard on all this, like, there it goes. I was like, I'm sorry. But then we put up our nine or nine squares, and it was definitely got some people talking and was just like, What are you doing? Why are you doing this? What's happening? Like, used to be on Instagram a lot are you going away? And, and I just let people know kind of, you know, the reasons and I did a couple of lives about it and shared the data. And it was such a relief, honestly, Sue's like I yeah, I'm never going back. Like, this is the way I'm moving forward, from here on out. And now we are creating more of like a magazine version of these nine spots. So we had like a six grid that was about our podcast coming back. So some sanity podcast about some other things going on. And then when we launched our event, yeah, I wanted to put our event as in the next six grid, and so you can scroll a little bit, but whatever they're seen as their first six are the most prevalent that we want them to know about. And so we just saw that, like, we were flipping between launches or different things for our nine grid. And that was cool. But we wanted it to kind of be almost like, Uh huh, not even a vlog because it's not video, but I guess a blog version or magazine version of like, okay, every so often, the the feed is getting updated with whatever is most happening right now. Yeah. And I love it. And so now we just do rails of design and post them, right? Yep. Yep, you can go check. Yeah, yeah, many blog. And so again, whenever reels are showing our profile to other people, and people click the little system save me, they're seeing exactly what we want them to see. And that's the biggest thing, because again, if you have stuff on there randomly on Instagram, convert conversion wise, it's not going to be the most helpful. And that's why our Instagram feeds our email list feeds, our launches, feeds everything. And we get results from it, because we're so intentional about our Instagram, without it being super overwhelming or having to post constantly.

Suzanne Chadwick
I love that, because I think my initial thought was like your social media manager. I'm like, I've got so much content in my Instagram that it did. I was just like, Could I get rid of it, but you've just archived it all. So you can always bring it back if you want. And even saying that even though I've got all that content. It's like I go back and write. It's just my thought, obviously, which I can change. But, but I think that that's really interesting. And something that you said, if it's not going to, if it's not getting me the results, I'm not interested in it, which I absolutely love. And I think that those analytics are so important. So since you've made that change, have you seen I mean, obviously, you're saying it's feeding all of your launches and your events and all the rest of it? Yep. Are you saying like, more attention on your reels? And that because I know that that's what you're focusing on? Like? Are you seeing like really great results with that?

Jordan Gill
Yeah. Oh, yeah. We, again, with the talk that I just gave, so Instagrams, like standard percentage of organic reach rate is about 13%. Ours is 55%. So 55% of our 24,000 Instagram followers, on average, are seeing our stuff. Wow. And that that matters. That is a big deal. And so our content goes far in organic, right, and we're not having to pay for it, which is great. And do

Suzanne Chadwick
you think because the only thing you're doing is rails? I think that it's like that's all they've got to push out for you. I mean, obviously it'll be quality but

Jordan Gill
right Yeah, so there's there's some things that we do that help feed each other. So for example, if I'm gonna do a post that is like, go sign up for a workshop or go buy something or sign up for my email list. We will always strategically do a high commenting real before we do the CTA one because if the algorithm is seeing that people are commenting, engaging, whatever I post next is going to jump and so again, we've we figured out these things through a lot of different testing and whatnot. So you know, and we are looking at out I'm really looking at number of followers, I don't really look at even really likes, per se, I'm not trying to go viral with any of my posts, I've had two of them go viral like 100, and some 1200, some 1000. And those are not what gets you results like it, it puts you out there. But that also just means that your content is too broad and my perspective, so I'm not actually reaching who I want to reach. And so we focus on getting between like 1000 5000 likes or views, more views, and then the rest kind of works itself out. So whether that's comments whether that saves, and whatnot. And so, we've we've recognized that once we post a reel, we automatically add it to our stories, because that organic so when people watch your stories, and real is in there, that counts as a view. So we know we have a good amount of people watching our stories. And so therefore, we're gonna get those views very quickly initially, because people are on it with with our stories. And so that also feeds the juice and feeds you know, people starting to comment and then again Instagrams paying attention. And so there's, there's those little nuances that we've learned through this approach that has gotten us the results. We also have tested, like Bitly, short links and things like that on our reels. And so there's a real that, like, I'm walking my dog and talking about a private podcast that people can download. And within the first 24 hours, 100 people came to the page and 95 people signed up for the free, private podcast 95% landing page I've never had in my entire life. And even after a few days after it was still like 75%. So like, it was just it was so on point. And again, with the people that came through, then we had, you know, a funnel in that post and getting us like 12,800 bucks. From that one post of me walking my dog talking about a private podcast.

Suzanne Chadwick
Was it a pay private podcast? That No,

Jordan Gill
it was a free private podcast that they signed up through their email, and then on the thank you page, we encourage them to come to our virtual conference at that time, they bought a $39 a ticket. And then on the back back end, we have a $5,000 or $6,000 program. And so two people bought that $6,000 program. And it was just like, I'm walking my dog. I put a little music on it not even a trending music, it was just music. And voila, you know, I'm saying so like, and that happens for us. Like that's, that's like not our norm but like that's we've gotten hundreds of email list subscribers, like re signups and new people from our reels because we are paying very close attention to what is working and what is not working. And again, we're not getting results. We're gonna pivot we're gonna adjust. And so if you're doing like OrientDB rolls like I am, or you have, what are they called like collage kind of where there's multiple videos. Those work really well we do front facing videos where I'm talking to the camera, we've done we do some training audios every once in a while just to toss in some fun, but we aren't we aren't really doing the typical, like trendy, dancy pointy ones, we are doing a lot more like B roll behind the scenes, conversational ones, and those ones we've like just really hit the mark on and so those those are the ones that we're you know, pumping out every single day we do one real a day.

Suzanne Chadwick
I was actually gonna say What's your schedule? Yeah,

Jordan Gill
yeah. So one real day, we found that doing more than that doesn't really do much for us. And then doing less than that. We just recognize that Instagram forgets about us. And it affects our organic reach. So we are just like, okay, one a day, like that's what we're doing. And it's worked really well.

Suzanne Chadwick
Yeah, so interesting. I think this new verification thing is gonna be really interesting as well. Yeah, I get a lot of spam accounts that duplicate. Like my stuff I'm sure you probably do as well, which drives me mad, and it just makes me feel a bit sick. Because I have had like one of my community buy from a spam account. And then yeah, like it's a loss. So it's not just like annoying weights. Like, yeah, it's just makes me feel sick, because they're like, out there saying to my followers, hey, do you want to buy from me these dodgy weird things? And I'm just like, Oh, don't do that. That just makes me feel awful anyway. So we'll see what happens with that, because obviously, they're saying that they will like prioritize some of your content as well, which so that'll be interesting. But I think the thing that I really love that you're sort of saying Jordan is, I do feel a lot of people feel pressured to do what everybody's saying you should do. And I think that measuring and figuring out what works as well is just so important. And I love that you're like, and if it changes we'll just pivot again. And I think just you being in control of where your business is going and what it's doing. Based on the data, I think is like such an important thing can I ask like when you take a look at your business as a whole, and you're the like source of clients, so where your clients come from? Like, where? What's that mix for you?

Jordan Gill
Yep. So we are a big fan of UTM links, which are a way for you to track where your people are coming from. So what freebies what podcasts, what social media, what ads, so our mix is mainly guest podcasting. Me talking on stages virtually, or in person, and referral partnerships. So that's kind of the feeder into either then they sign up for specific freebies, or they start to follow us on Instagram, and then eventually sign up for a freebie of some sort. So, and yeah, we've started getting focused even on YouTube now, because we do YouTube shorts that do really well. And so I would say, generally speaking, then when it comes to our launches, mainly Instagram and email, we have a little bit of ads, like five 10%. And then affiliates as well. So it's usually our last launch we did in September of last year for done in a day was 50%, Instagram email, and, again, like 40% fit for 40 to 45% affiliates, and then five to 10%. ads. So we don't even spend we spent last year like 25,000 and ads. And that was a seven figure year, same thing the year before that. So we don't do a ton of ads. And there's it's not like an anti ads. It just is we we do really well with everything else. Yeah. Yeah, exactly. So we I love paying my affiliates more than Zuckerberg. So I love that thought

Suzanne Chadwick
that's such a good. Yeah, so interesting. And I just I have to ask you, I don't know why I didn't put this in the questions that we were going to talk about because you and virtual conferences. Like I'm just like, you're so great at them. And I love the fact I feel like, I feel like, to me, historically virtual summits and all of that have kind of been these free things where you can sometimes pay for an upgrade, things like that. But I love the way that you do it. Because it's like paying up front. So like all of your virtual conferences are paid for, like people buy tickets, but can you just talk to me about like your thinking around virtual conferences, the experience that you're trying to create? And just yeah, like how you've made that a big part of your business?

Jordan Gill
Oh, yeah. I mean, I'm an events person in general. So, you know, Susanna, were talking beforehand about live events and in person events, and I love that stuff. That's really where being an attendee being a speaker, it doesn't even really matter. I love it all. And obviously, with a pandemic, I was like, well, I won't be creating any in person stuff. And so we had to figure out a new way. And so I had seen Mariah cause do one or two maybe, and was just like, Okay, that's interesting. And I will, again, like that it's paid up front. So my first virtual conference, I did it for free. And I did it more summit style. So it was pre recorded. But like 1100 signups, but had like trash conversions to my high ticket was like 26,000, which I understand 26,000 is a lot of money. However, I have, like employee team members, like I have real expenses. So 26,000 was not going to cut it. And I was like, well, that's interesting. And I wasn't going to do it again. But I was like, I just, I feel like, I want to get one more shot. Like, I feel like if I changed some things, I could really crack the code on this. And so my second one and 2021 or 2020, excuse me in September, I did it three months later. And I did it all live. So that was a big difference between my first one and my second one was they were all live. So there were speakers were speaking times. And then also it was a paid ticket, I think was like 19. And so we had about 580. So about half of what we saw before, but it was like $170,000 in to my high ticket. And I was like well, that's the bags like this is the winner. And so from then on, I've had, you know, $200,000 launches, $4,000 launches from the virtual conferences. And again, I'm getting between 608 100 people to pay the ticket price, and then you know, tons of people coming in and joining my high ticket program at 6k. So, I think the reason that we do them so well is because of I'm just an intentional person, if you can't like tell that by everything I've said, like, I can't possibly just do something to do something, there's always a reason. And so with the virtual conferences, I'm intentional about every single speaker, and in the way that every speaker is helping my attendees overcome an objection for my program. So who the heck is it that buys VIP days? Well, we have a real, real buyers of VIP days panels, so you're gonna hear from multiple people on why they prefer buying VIP days over other offers. Oh, like, well, I don't know. If I can really turn my Viet turn my service or more process into a VIP day? Well, we have this entire panel of variety of VIP days, where we're going to show you six different people who have turned their longer term stuff into a VIP day. Oh, well, I don't know about like every speaker, every panel is overcoming an objection. So at the end, when it's like, come join my thing. It's like, well, we literally have spent two days overcoming all of your objections. So why would you not sign up? You know, plus, knowing that they're meeting a lot of the people in the chat that will be joining them. They're like, Oh, I love these people. Why would I want to leave these people, I would just want to hang out with him more. So I guess I'm joining this program. So it's about that intentionality. And I think to a summit a lot of times, what's trickiest about them is that again, people are choosing who they want to hear. And again, people aren't thinking of speakers as overcoming objections. They're just like, I either want their audience because it's big, or they're a friend of mine. So it's cool, or they're an expert in something. And it has nothing to do with overcoming objections for what you're actually selling at the end of it. And so that's where I see people just like struggle or have a difficult time with that kind of launch event is then the intentionality of overcoming objections is not there. So that's something that we do very, very well and, and really enjoy the intentionality behind the programming itself. So why are people speaking? How is it leading them to our end result and goal? Goal? Gold,

Suzanne Chadwick
Jordan, just gold? I love that. That is so so good. And have you found a difference between the two days and the one day like have you done a one day?

Jordan Gill
We've never done a one day we just did two because it was working. So I was like, well, we're just not gonna knock it gonna mess with that. We thought about it. But and of course, it's like, okay, you have literally done a day program. So why would it not be a one day conference, but I was just like, I like the two days, I think it gives us enough space to overcome all the objections that we need to overcome. So we've just kept it to.

Suzanne Chadwick
Yeah, so good. And I saw I don't know if it was for a virtual conference or for something else, but you sent out everybody like a door handle holder. That was like a do not disturb that was branded with the virtual conference or with whatever it was that you were doing. And I'm like, go get your you and your fancy things. Around the World.

Jordan Gill
Oh, yes, yes. But shipping is a pain in the butt. I would not suggest people do that for their first like three or four virtual conferences like, wait until you know you have you have it a little bit more dialed in. But yeah,

Suzanne Chadwick
like good, so good. I could talk to you all day. All right. But I know you're an introvert. So I'm gonna let you go. But. But that that has just been so so good. So what is happening for you this year? Because I know you got a lot of stuff on tell them all the things. I'm excited for you.

Jordan Gill
Yeah, thank you. You know, 2022 was a hard year for a lot of people, including myself. And I'm very transparent about it was really, I mean, it was personal and business, but mainly the fact that I had over hired. And so I just basically, I was given the advice to hire two people for the one position, because one person is going to not be as great and so therefore, you then aren't out a team member. And so I had a couple of times where a team member I had hired would leave after three months because they bought a house and just wanted the W two for that or it just wasn't a good fit. And so I was like, Okay, seriously. And so I was like, well, maybe I do need to hire two people for one position because, again, I'm tired of having to go through this process so many times. And I do that for my sales team and my coaching team and that just was not good. Like having that many people in my sphere energetically was not good. And I it was painful. I went from like eight or nine people the beginning of 2022 to 18 back down to eight. And yeah, it was do not recommend out of 10 and it was a lot it was really hard for me because I love on people and even if they were people that I liked them because of whatever, but they weren't a good fit for my business. That's why Hard for me to have those conversations. And then I had to let go of people because of the sales not being where they needed to be. So again, it just was not fun. Yeah. And I was like, you know, 2023 is gonna be fun for me, okay? Like, if I didn't want to have fun, I would go and get a job and like, do that whole thing. Like, I can't be in this, like, negative energy around my own business. And so. So yeah, we're doing a lot of fun stuff, meaning that we have our in person conference, make your mark live, that's happening in September, and here in Dallas. So

Suzanne Chadwick
far away.

Jordan Gill
There are some direct flights to Australia, I think cuantas. And somewhere else, because I'd looked before and so that we have our live event. And then also, I've been doing, like a strategic partnership mastermind, which is where it's just direct one on one slack access to me. And I get to just talk strategy, talk through stuff, look over all of your launch stuff before you put it out there in the world. Again, I have a lot of, I'm good at a lot of things. And that can be tough when you are wanting to be the expert in something because like, I'm gonna say I'm good at marketing, ops, I'm getting a lot of stuff. And so having the strategic partnership mastermind allows me to flex that within a container while I can still be who I want to be outwardly. So that's really fun. And then I've just been like having fun with little workshops, here and there. So we had revenue Rolodex, we've had soft sales masterclass, we're about to come out with a short form subscribers, which is about how to build your email list through real. So that'll be coming out very often, though, you know what, I'm just having fun. And if it doesn't make sense to people, that's fine. But it's working for me, and I'm enjoying it, and my team's enjoying it. And that that matters, that energy behind your stuff matters so much. And so everything right, you have to have some strategy in place. But if you if you aren't enjoying it, if it's not lighting you up, then it really affects your sales and affects your delivery or client experience. Like it's, it's a big part of it.

Suzanne Chadwick
Amazing. And so as far as your product suite goes, because you're obviously just mentioning a whole lot of things. So you've got your core, like done in a day product that people can do, because I know that I think that I don't know what it was. But I know when he was sort of in the same container together. You went from like a year container to like eight week. And I just I think there was something like that. When you

Jordan Gill
Yeah, it was six months to eight weeks. Yep. Yeah. Eight weeks.

Suzanne Chadwick
And so that's still your core product. And then you kind of got these other things that you're doing as well.

Jordan Gill
Yeah. So kind of, so I've never actually publicly said this. But I'm no longer offerings on an a day in any sort of group coaching container.

Suzanne Chadwick
So like you do it yourself, like self study, right? Yeah. Yep,

Jordan Gill
exactly. So again, that was coming down to an October of last year, my doctor was like, your cortisol levels are too high. You need to bring down your stress levels immensely. Also, October was when my my husband was like, of his his position, due to budget cuts and layoffs, everything that's going on in the world. And so it was just, yeah, it was a lot. And I was like, well, what's the most stressful thing to me, and my program was at that moment, not because of the people inside of it, necessarily, but because I was going to have to hire more coaches to maintain. And I'd already hired nine coaches at that point. And I, that was the last thing I wanted to do with my time. So I was like, Well, I guess the answer is I'm not selling this anymore, if I don't want to do what it takes to really maintain the level of experience for my clients that I want to maintain. So, so I made that decision. And technically, January, but October was when it was like, Okay, I need to make some, some adjustments.

Suzanne Chadwick
Okay, interesting. So good. I think the one thing that I've just taken away from you is just like, and I feel like probably, this is something that, that I need to shift my own mindset with. But it's kind of like core products and just continuing to build. And we're not going to get into this conversation. But it was interesting, because as we're recording this yesterday, Vanessa Lau, who, who a lot of people know, kind of gave up her business that has gone on sabbatical, which is totally cool and amazing to make those decisions. But I think it's just really interesting that you don't like it's okay to flex and try and pivot and change and do things that align with you energetically and have fun. You and just because you built something doesn't mean that you have to keep the machine running. And I think that that's just a really I feel like that's something that I'm trying to like grapple with myself at the moment where you're like, but But I built it and I spent so much time building it and I love it. And it's like but Does it still look the way that it does it still need to look the way that it has looked in the past and how else could this work and we're the market is changing rapidly. and do your products and services not only aligned with you, but still meet the market need, where it is for your audience, like I just see so many so many questions, but we don't have time for that. But I love it. I love that you've challenged my thinking. I love the way that you think I'm a geek girl as well. I don't always get into the numbers, but I love the numbers. I'm like, tell me all the numbers. I don't want to go find the numbers. I'm like I say to my VA, I'm like, what sounds like from the date people like signed up to the date that they joined? What's that? Like? Where are all of our source of like clients coming from and purchases and all that so I think it's such a good thing to get into. But listen, I do need to like wrap it up because I'm just like, can we just talk about this as well? Anyway, Jordan, where can people find you?

Jordan Gill
Yes, so we have our website access just wo anybody else or some seminar calm Instagram obviously at some save me, it's me and my DMs having a blast. And then my podcast so obviously your podcasts or scenario you can go and check out systems saved me all the places it's plural systems because not just one system can save y'all. It's got to be a whole it's gonna be a lot so I like to be clear.

Suzanne Chadwick
I love it so good. All of your links will be in the show notes as well. But thanks so much for coming on. I love this conversation.

Jordan Gill
It was so fun. This is so great. Thanks

Suzanne Chadwick
so much for having me. My pleasure. I hope you enjoyed that episode. I absolutely loved it if you couldn't tell make sure you go and follow joy then go and connect with her and all the things and yeah, let me know let me know what kind of stood out for you. But so so good, so good to connect with people all over the world and hear what they're doing in their business what they're doing differently. And you know, I love to bring people to you that stand out think different, do things different are being bold, so, so good.

Transcribed by https://otter.ai