Suzanne Chadwick 0:00
Welcome to the brand builders lab podcast. I'm your host Suzanne Chadwick, business and mindset coach, author and speaker, and the creator of brand builders Academy and the AMPLIFi accelerator. Right here on this podcast, you'll learn how to create an epic brand, and a profitable business and become the creative rebel you set out to be. Now is the time to be courageous and become a bold and powerful voice in your industry. Forget average, it's time to level up. Hello, my lovelies, welcome back to the podcast, I wanted to have a chat with you today, it's gonna be a little bit of a different episode, just you and me just hanging out. Yeah, I wanted to share a few things with you. Because the last couple of months have been really interesting when it comes to having aligned goals in a much deeper way. So one of the goals that I've had for a while that you may or may not know, I feel like it's a pretty standard goal. But for some reason a lot of women in business a lot of entrepreneurs have got is to hit the million dollar mark. And so that happened a while ago for me. And you can probably tell by the energy in my voice that it wasn't maybe what I thought it was gonna be. So I've had this goal for a long time. It's a magic number. It's a goal that, you know, as I said, a lot of people have. And when I think about why I had the goal, I had to ask myself, if that is a goal that I have, what is the story that I have attached to achieving the goal. So if I was to hit and when I hit the magic figure, then that will mean that I'm successful, that will mean that I have proven that somehow, I can do this. And for some reason, I don't know why that number means that now I can run a business after I have run massive teams and panels in the past with millions of dollars, you know, running a brand agency and a corporate leading large teams, all the rest of it, somehow making money in my own business. There was something attached to it, that meant that somehow I was now successful. And so when I hit that number, and I felt nothing, I had the biggest flashback to 2015 When I first listened to Marie Forleo and Danielle Laporte, on Murray TV on Youtube talking about the desire map. And I just find it fascinating that you can learn things in life, but then you just don't learn from them. And what I mean by that is that when I listened to that video, Danielle was talking about all of the goals that she had said she had said all of these big goals, and then she had hit them and she had felt nothing. And I remember sitting there listening to that video thinking that's exactly how I felt when I got my master's. So I've got my master's, and I have worked really hard for it. And I was like, you know, when I get it, then somehow that will validate me. And so obviously, I spent a lot of money on it, I spent a lot of time on it. And when I graduated, and I got that piece of paper, I felt nothing. And I remember thinking and learning at the time, that you have to have deeply aligned goals with how you want to feel. And I'm going to add how you want to be in the world and the impact that you want to have. So it's not to say that monetary goals are not a good thing. I think that they're great. I think that you know, helps you to grow your business. I think it helps you to, you know, really understand what's going on and what you can do with that money. Obviously I support other women in business as in, I've got them on my team. I've got a VA I've got a designer, I work with copywriters. So me earning money, obviously helps me to run my business. It helps me to pay other small businesses. But that's kind of it. It allows me to have the life that I want as well. Absolutely. But the more that I have this conversation, the more that I just don't understand why it takes me so long to I guess realize this or why it took me so long to realize this. I've shared before that I'm in a mastermind with other women that are at the seven figure level and this is a conversation that we have a lot is you've got to have deeper goals that help you feel fulfilled, fulfilled in life.

And those goals need to be outside of your business as well. So, you know, we talk about the fact that your business is there to earn you money to help you work with the clients that you want to allow you to do the work that you love to do. But there's got to be so much more to your life that brings you happiness and joy and satisfaction, purpose and fulfillment that is not inside your business. So I'm not going to go into all of that today, what I am going to talk about is, I think realigning purposeful goals, with how you grow your business as well. So some of the things that I really looked at when I hit that figure, was, why do I not feel this way? And what can I do that's going to help me feel fulfilled in my business, you know, in more ways than one. And can I just tell you, I love my clients, and I love the work that we do. And that does fulfill me as well. But I really wanted to take a look at what else I could do in my business that could bring me fulfillment, and you might feel lost, you might feel disconnected, you might be feeling not fulfilled in your business. And if you are, that's amazing. But I do think that it is something that a lot of business owners go through. And I wanted to share this with you because I just want you to know that you're not alone. Even when you might look at either me or other people. And you think that things look a certain way, it's not to say that they're not going well. But just know that there are other things that you know, come into play when we are looking at how we build a business that meets lots of different parts of us and how we have those elements outside of our business that also fulfill us. So when I'm looking at my goals, now I'm really asking myself, what is it that is going to be meaningful when it comes to the work that I do. So the first thing is my client transformations. So I absolutely love BBA. I absolutely love AMPLIFi I love the retreats, they set my soul on fire. And so those are things that I want to grow. And I want to keep developing, we're obviously going to be doing a big update of BBA in November with a new name, which is the bold Business Academy, it'll still be BBA, it will be open to anybody. And I think that's the other thing that I really realized is that recently I had a client, a male client, where he just really vibed with my vibe, he was attracted to my branding, he felt like the message really resonated for him. And I just thought you would be such a gorgeous part of my community, like you're such a good human. And I did have to challenge myself and think, do I trust my brand enough? Do I trust, the energy and the vibe that I've built, to put it out into the world and just know that the right people will be attracted to it. And so, as I've been going through my life coaching certification, which is just like, I'm loving more than I can tell you, one of the things that we're doing is around diversity and inclusion, and not just slack, you know, writing a diversity, inclusion statement, things like that. It's actually about looking at your business in a really deep way to ask yourself, how are you being a facilitator of more diversity and inclusion, diversity of thought, diversity of background, diversity of gender or non gender, all the rest of it? And how are you being a champion and a leader for that. And so we take a look throughout our business. And we take a look at, you know, our terms and conditions, our contracts, the messages, we put out the things that we say, and then how we embody that within our communities. So for example, each of my programs have got their own groups. And so how am I talking more about how not only I can be inclusive, but how my clients can be inclusive? How can my clients think differently about this? And so that is now a goal that I have, how do I be a champion, and a leader that challenges educates and empowers my clients to make great decisions when it comes to the businesses that they're building? And how am I demonstrating that on a daily basis in the groups that I'm in?

And so that's become a big goal of mine, and I'm really looking at it in different ways as well. Like I'm thinking about how I'm reaching a wider audience talking to a wider audience, and really challenging stereotypes, I think that we've got a lot of the time in the entrepreneurial space. The other thing that I'm really looking at as well is around, not just, you know, the numbers, etc. But taking a look at the number of lives and clients that I'm impacting, and how I'm supporting them to then impact their clients, to have the confidence to be those bold and courageous voices out in their industry, and out in the world, so that they can then have that knock on effect impact as well. And so, also just continuing to work with my clients around how they find fulfilment, how they manage themselves, and the things that they want to do to be able to be bolder to be more courageous. I think it's something that I'm diving a lot deeper into and walking away with the life coach certification, which is also providing certification around NLP manifestation mindset and neuro rewiring. It's all science based, and I'm finding it super interesting and amazing is that really stepping into that business and transformation coaching for me is definitely something that I know is going to be incredibly fulfilling. And I know that we're going to really bring a lot of that to life at magnetic mastery as well in November, the live event that I'll be running, and also surrounding myself with people who are in that high performance transformation mindset and manifestation manifestation space, because the richness of the conversations is something that I find incredible, I find it fulfilling and very purpose driven. I find it something that really speaks to me, and I walk away feeling energized. And so how can I bring more of that to you? How can I bring more of that to my client base? But also, how can I bring more of that into my life? And so I really want you to ask yourself, what kind of environment are you fostering for yourself, that allows you to have goals and go after things and build things that deeply fulfill you in a really real and rich way? And in a diverse way as well? What voices do you have around you? What kind of people do you have around you? Is that something that you look at? Is it something that you seek out? And so that's something that I'm seeking out a lot at the moment is that diversity of thought, the challenge of the thought, as well. So who has a different opinion to me that can really stretch the way that I think and what I believe to be true? And then how can I process that and share that in a really, I guess, oh, inquisitive way, where I want to share things with you that make you think differently. And one of the conversations I had recently on a podcast was somebody asking me what is something that I believe we need to talk more about, and I'll share that podcast with you as well. But one of the things that I wanted to talk more about was really thriving through failure. And this constant desire to test and try and fail forward. Sometimes we win, sometimes we don't. But just having that as actually like an exciting part of our businesses. Having that as something that creates opportunity and momentum for us. And really stepping into almost wanting the opportunity to learn in the process of trying something new, it may or may not work, and then moving forward with what you've learned to then make something better. And I think that that is definitely an area that I want to talk about more. It's definitely an area I want to work with my clients more in as well. And so if that's something that you're you're scared to do or something

that feels a little bit, I don't know, just not you know, not something you've thought about or have wanted to do, then I really want to encourage you to think about how are you failing more? Because if you're not failing, you're not trying new things. You know, and I always love the Spanx, you know story from Sara Blakely that her father always used to ask her and her brother, what they'd failed at lately, and I think it's such a great mindset to have. And I think that fulfillment can come from trying new things, I think that you can feel really stale, and you can feel stuck and you can lose your mojo when you continue to do the same things, and you don't challenge yourself to think differently as well. And so, today, I just wanted to share that with you, success doesn't always look the way that you thought it would. Sometimes you've got to revisit old lessons that you thought you would learn, but then you discover that you haven't let them and you've got to learn them again. And also creating the world that you want to have. Like how are you creating a world that encourages diversity of thought, and voices? How are you building a world around you that challenges your thinking so that you can grow? And how are you getting the support that you need in order to not only grow your business, but grow yourself in the process so that you can feel highly fulfilled, that you can step into a bigger purpose, where there's a huge opportunity for you to be that bold and powerful voice in your industry, where you can claim your space with courage and confidence. And so I know that this is a little bit of an odd episode, maybe. But it was just something I was thinking I wanted to share it with you. And if you've got any thoughts, any comments, anything that you want to share with me, you can always send me a DM on Instagram, as well. I'm always open to it. But otherwise, have an amazing rest of your day. And I'll speak to you soon

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