podcast
Today we're chatting with copywriter Anna Rogan about all things email marketing, email welcome sequences and some of the fun and interesting things you can do when it comes to engaging with people who you work so hard to get on your list!
Anna Rogan is a foolhardy olive farmer and stubbornly creative copywriter who specialises in personality-driven website and email copy for small biz owners. Anna knows that running a business is a bit like tending an olive farm – it takes grit, determination and a whole lot of heart. She uses her strategy and research skills to understand the nuance of your business and taps into her creativity to create clear, compelling and memorable copy. The kind of copy that connects with your customers and does justice to all your hard work.
Anna has a BA in psychology, a post-grad in writing and a decade-long career in comms and media roles for some pretty big brands under her belt. But these days she mainly writes for purpose-driven, heart-led, socially-conscious small business owners and entrepreneurs.
IN THIS EPISODE WE COVER
- Humour
- Open-loop (teaser)
- Say something unexpected or controversial
- Personalisation
- Hint at free stuff
- Watch for spam words!
- Follow through on your subject line
- Write to just one reader
- Make your offer multiple times
- Use the PS
- Use visual elements
- Disrupt
- Cover objections head-on
- Invite people to email you back
- Send video
to connect with anna, head to….
[WATCH NOW] HOW TO BUILD A BOLD BRAND, SCALE YOUR BUSINESS & ATTRACT THE CLIENTS YOU WANT
In this video masterclass, I'll share the three key areas you need to focus on to scale your business and build a bold brand so that you attract the client that want what you have!
Access it straight away and start watching and learning today!
PODCAST EPISODE #95 – Copywriting tactics to create a winning welcome email sequence with Anna Rogan
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