podcast
Today I'm chatting with Hayley Maxwell a brand messaging coach, copywriter, ferocious ice cream eater, and leopard print lover… (and not necessarily in that order.)
She’s been honing her skills since the early 2000s. Helping Government entities, charities, global corporations, small businesses, and talented businesswomen to master their message, and then bring it to rip-roaring life with compelling copywriting that inspires action.
Her mission is to help her clients become memorable, meaningful, and the only real choice for the people they really want to help.
In today's episode we're talking about how you can banish boring website copy for good and she is bringing the goods. This episode is jam packed with things you will want to start doing in your business right now!
We chat about:
- Why you need to start to take your copy to the next stage and make it more exciting
- How do you ditch boring copy and add more personality (especially if you don’t enjoy writing or it doesn’t come naturally)?
- How to start to use your Brand values in a practical way and really nail your brand voice
- How to infuse your copy with YOU-ness & YOU-isms
- How to Theme your copy (my fav!)
- How to use the voice of your ideal client
- How to adjust your flow and structure and tempo
- and how to write for scanners!
This is such a juicy episode, you'll want a note pad and pen while you're listening!
Links:
Want to work with Suz? Head over to:
PODCAST EPISODE #162: Banish Boring Copy with Hayley Maxwell
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