Suzanne Chadwick 0:00
Hey, friend, welcome back to the podcast. Today we're talking about creating higher level thinking. And this is something that I talked to my amplifier mastermind clients about. And something that I really love talking about actually, it is about pushing yourself to think in a bigger way, it's about pushing yourself to have more unique thought leadership, for you to come up with your own concepts, conclusions, ideas, ways of talking about things, that challenge your clients thinking that you become known for. That is something that is really unique to you. And so that's what I wanted to talk about today. And I think that if you've been in business for a while, and if you're somebody who really wants to be seen as a leader in your industry, then continuing to evolve your thinking and how you talk about what it is that you do, how you continue to learn and grow about the way that the market is changing and the way that we as humans are developing, whether you're in the business or non business space, as far as how you help your clients. I just think that this really sits with when I shared the episode on having a CEO and leaders mindset, I feel like this is another pillar, another level of that. So having that SEO and leaders mindset, and then also constantly looking at how you are creating higher value thinking and content just all works together to differentiate you. And to help you stand out from the crowd. I think it's really easy nowadays, for a message to become run of the mill, you might be sharing a message and other people hear it, they start sharing it, and then it kind of gets quite diluted, which I know it can be a little frustrating. But as somebody who wants to be a leader in their industry, it is about you continuing to lead the bag to think ahead, yeah, to be ahead of the game as well. So that is why I think this is important, it is something that I do I really try and push my amplify clients to prioritize and really help them to evolve their thinking so that they can build their personal brand, and continue to attract the clients that they want. At the end of the day. If you sound like everybody else, then it's going to be really hard for you to differentiate yourself. So that's why we're talking about this today. And if you want to build your personal brand, and you really want to develop your thought leadership, and start building a business that is offering services that are really you getting paid for what you think not just what you do, then obviously, come and check out amplify the media if you've got any questions, but I love talking about this. And I think it's a really important topic to talk about. So So let's dive in. So what does higher value and higher level thinking even mean? It means that you're challenging yourself to think outside the box, you're challenging yourself, to come up with new ways of talking about what you do. And also, when we go through the seven pillars of thought leadership, which I've shared on the podcast before, we will link it up in the show notes. So the Seven Pillars of thought leadership that I've shared. The first one is your beliefs, which usually don't change, but if they do, that's always something to think about sharing, like why your beliefs are change what they used to be, what you think now and how that's impacted the work that you do your collective research. And so this is looking at other thought leaders in the industry. And I think this is where your higher level thinking comes in. It's like, what are we learning from what's happening right now I've shared before I have a real bugbear with people who say there's nothing new, like there's nothing new that you know, you can share. There's nothing new that's coming out in the market. And I just think that technology and the economy and social media moves at such a fast pace that there is there is always opportunity for new things to come out. There's always opportunity for new ways of thinking, because we may not have experienced this particular moment in time before and so thinking about whatever it is that you do whatever it is you help your clients with So how can you apply what's happening right now to that, so that's going to also help you to develop a higher level of thinking that's very relevant to right now. Your life experience is one of the other pillars of thought leadership and your life experience is always changing to, you know, what you might have shared three years ago is going to be totally different to the experiences that you've had. Now, like when I think back being in business for 10 years, where I was in year three, and year six, and you know, last year were very, very different. And so sharing your experiences, and what you've learned along the way is going to help you to develop new thinking to the other element of thought leadership is your language lexicon, which basically means the way in which you talk about what you do. Now, if you are educating yourself on your space, if you are learning new things about your clients, or you are seeing new things in the world, the way in which you talk about it is going to change to and then your isms. So the things that only you say the catchphrases the terminology. One of mine is procrastinate faffing that I love and that people recognize is something I talk about. And so continuing to develop branded isms that are very you that are unique to you as well. And then you've got your assets and your platforms are the other two elements of your thought leadership as well. And so when we are looking at how you develop your thinking, and how you continue to create content and thinking that is ahead of the curve, then the question to ask yourself, in order to have better thinking is, what have I learned that she knew? What have I heard that's new? And how do I bring it all together? In the mixing part? Like I think one of the great things about the seven elements of thought leadership is that it really is a mixing pot. And every time you mix it, you'll come up with something new. So if I'm particularly talking about money, what are my beliefs? What's my collective

experience? What's my collective research? You know, what am i What's my thinking on it? What's happening in the world today, and then maybe I've got a melting pot of ideas around profitability and money and things like that. And so when you are looking at how you have a higher level of thinking, asking yourself the question, what are new stories that I have? What are the new experiences that I have? What a new things that I've heard, and how can I bring that together in this melting pot, to be able to give my audience myself as well and my audience, a new way of looking at something. And I think that when we talk about creating higher value thinking, it is about the value, it is about how are you giving your audience something new to chew on to think about to consider to ask themselves, because if you can be the person that is helping your audience think differently, then you're going to be more memorable, you're going to be the person who is unique and different that they're going to want to keep coming back to and listening to. And so I'm a big believer in creating because I feel like when I create, I then create more. So I'm a big believer in the fact that creative ideas never run out, the more you create, the more you are able to create. And so if you're not using that muscle, of asking yourself how you are going to think differently, I think that it gets weaker. But if you're somebody that is always curious around what you do, how you do it, and how you talk about it, then you'll be somebody who's always evolving in the market as well. And so every time I have a coaching call with a client, and we tackle a particular thing, I think about how has this not been spoken about before? Is there a way I can really hone in on this and give more value to my clients about it. Like I just got off a coaching call with a client where we're doing a lot of messaging work for her a lot of restructuring of programs, etc. And I've written down like five different podcasts episodes that I could do that kind of walk through my new thinking about the things that I'm covering with her in those coaching sessions. And I'm also thinking about what else have I heard about that? Who else is talking really well about that? And so bringing in other experts to just kind of builds credibility to your messaging and means that you're not insular in the way that you think about things. It means that you are, you know, considering what other people are learning etc. And it's not always about agreeing with everybody to like, I actually like to hear from people who have different opinions to me, because it makes me think differently and it also makes me work harder on one I believe what I believe. So if I listened to somebody, I'm like, I totally disagree with that. But then I asked myself, but why do you believe what you believe? I think that also helps you to elevate your thinking. And it helps you to explain why you believe what you believe to your audience, which then creates this values alignment, which is a really powerful client attraction element to your business. So thinking about how do I create higher value thinking, Who am I listening to? How am I sharing this with my audience in new and different ways? And what are the questions that I'm asking myself as well? And the question that I have for you is, do you want to be a better thinker, I think you've also got to want this. I think that it's something that just comes because it does take effort, and it takes time. And it takes you prioritizing that time away, which I talked about in the CEO and leaders mindset where you set aside time for thinking, which I've shared I used to do when I was in corporate setting aside time for thinking when we're building a new business. And we were looking at how we're going to attract new clients, I spent time really looking at the market looking at messaging, understanding how we were going to sell our services to them in a way that would really work for them and meet their needs, how were we going to package it in a really interesting way, where they were like, That's amazing, and it felt very value packed. And so it's only through spending time working on that the customer experience, the brand experience, the value equation, that you can start to make that something that is really different and unique and great that your audience loves. So if you're somebody who's wanting to work on building your higher thinking and higher value, mental muscle, then these are some things to think about. And I really want you to take a step back and ask yourself, Am I giving myself the space to create better content, better thinking, better questions for myself, and for my audience?

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