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Let's talk about something important: stepping into that strategic, CEO state of mind for your business. No matter if you just started or have been in business for years, having a big picture perspective is critical.
I was discussing this recently with a client who has been in business for some time but often gets stuck in the day-to-day tasks. It’s easy to get overwhelmed by the never-ending to-do list without looking at the bigger vision.
But here’s the thing — you absolutely NEED to have that high-level view if you really want to grow. It’s that leader's perspective that allows you to steer your ship towards fruitful outcomes!

Why A CEO Mindset is Non-Negotiable

It essentially ensures that all the little things you’re doing align back to a bigger purpose and goal. When you’re heads down in the details everyday, it can feel directionless. And it’s that vision that inspires and enables you to create real value.
Not thinking bigger picture also makes it hard to build assets and offerings that truly serve your audience. We get stuck in reactive mode versus being purposeful with our time and energy.
And operating constantly in task mode is a fast track to burnout. Plus, you start to think small when you don’t take time to reflect.

What It Means To Have a CEO Mindset

There are a few key parts:
First, you must get clear on what exactly you’re working to build – what’s the vision, purpose, and intention behind your brand? How will it uniquely help people? This understanding guides decisions.
It’s also about analyzing metrics and numbers. What do our revenue and sales look like? What's needed to hit goals? Tracking this data informs priorities.
And you want confidence in your offers without constant changes. Too much change confuses customers which kills momentum. Get very clear here!
Lastly, it’s seeing yourself as the leader steering toward growth! What team and systems will fuel that? This is the true CEO mindset!

Thing to focus on as a Leader in your business

If you don't get out of the weeds then you'll be able to grow your business in the way you want.
It's about hiring the right people, making informed and strategic decisions. Understanding the financials in the business and setting up the systems and operations so that you can get off the tools and be the queen bee in your business!

Here are tips to shift into CEO mode:

  • Schedule solo strategising to see the big picture.
  • Map out long-term vision, purpose and intention
  • Regularly analyze numbers to inform choices
  • Systematise to free up mental bandwidth
  • Outsource to get needed expertise. It takes practice!
  • When you lead from this CEO place, everything gets better! Let’s do this!

EPS 332 – Building Your CEO & Leaders Mindset

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