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I'm a big believer in the power of evolution in business. It's what keeps us fresh, relevant, and moving forward. And it's something that my client, Janine Stanton, knows a thing or two about. So I was thrilled to have her on my podcast recently to share her story.

Janine is the founder of Lemon Crush, a white-label website and brand design agency that works with marketing consultants and boutique marketing agencies. But it didn't start out that way. Janine started her business six years ago with a “do it all” approach, offering everything from marketing to graphic design to social media scheduling. It was only after several years of working with clients and finding what she truly loved to do that Janine was able to hone in on her niche and build the successful business she has today.

Janine's story is a great example of how pivoting your business can lead to success, and I wanted to share some of the key takeaways from our conversation with you.

Narrowing Your Focus Can Lead to Success

When Janine first started her business, she offered a wide range of services, from marketing and graphic design to website development. However, she quickly realised that trying to do everything was not only exhausting, but it also made it difficult for her to stand out and attract her ideal clients.

It wasn't until she narrowed her focus to website design and brand development that Janine finally found her niche. By specialising in these areas, she was able to build a reputation as an expert and attract the clients she truly wanted to work with.

It's Okay to Say No to Opportunities

As a business owner, it can be tempting to say yes to every opportunity that comes your way. However, Janine learned the hard way that not every opportunity is a good fit for your business. In fact, saying yes to the wrong opportunities can actually hold you back from achieving your goals.

Janine used to have a mentality of “if someone is going to pay me to do it, I should do it.” But she quickly realised that this approach was not sustainable or fulfilling. By learning to say no to opportunities that were not aligned with her goals or values, Janine was able to focus on the work that truly mattered and build a business that she loved.

Consistent Marketing Is Key to Growing Your Business

When Janine first started her business, she didn't have a consistent marketing strategy. She would often put off marketing tasks because they didn't feel urgent or important. However, as she began to shift her business model, Janine realised that consistent marketing was essential to growing her business.

She started planning her marketing in advance and making it a priority in her weekly schedule. By focusing on building relationships and providing value to her audience, Janine was able to attract her ideal clients and grow her business.

Support Is Essential to Building a Successful Business

As a solo business owner, it can be easy to feel like you have to do everything on your own. However, Janine learned that having a support system is essential to building a successful business.

By surrounding herself with other business owners who were going through similar experiences, Janine was able to get advice, feedback, and support when she needed it. She also realized that she could help others by sharing her own experiences and expertise.

If you're feeling stuck in your own business or struggling to find your niche, I hope that Janine's story inspires you to take action and make the changes you need to succeed. Remember, building a successful business is a journey, not a destination, and it's never too late to pivot and find your path to success.

Listen in to previous episode with Janine www.suzchadwick.com/pod297

Connect with Janine:

https://lemoncrush.com.au/

https://www.facebook.com/lemoncrushdesign/

https://www.instagram.com/lemoncrushdesign/

https://www.linkedin.com/in/janine-staunton-04066879/

 

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