Hey, hey, welcome back to the podcast. As always, it's amazing to have you here, I hope that you are doing well. Melbourne has come out of lockdown after a million. It's what it feels like. So freedom tastes sweet. Can I say I have got a very social calendar coming up in the next month, which I'm super excited about to be seeing so many people and I've got my community dinner as well. So looking forward to seeing all of my gorgeous community here in Melbourne. If you listen to the podcast, and obviously if you're in Melbourne, then make sure that you sign up and really wherever you are in the world. But if you are in Melbourne, sign up and become a subscriber because then I let you know when I do have events here in Melbourne as well. But obviously, no matter where you are in the world, you want to make sure that you've signed up and you subscribe to disease chadwick.com. And make sure you get on my email list so that you do not miss anything, you don't miss the amazing content, I send out new podcast episodes. When brand builders Academy on amplify new things happen there. And just other bits and pieces that you really want to make sure that you're in the know on, for sure. So make sure that you sign up if you haven't already.

But this week, I'm super excited to be sharing with you six mindset shifts that have really helped me to up level. And it was really interesting, I was sitting the other day. And I you know, when you reflect and you kind of go, it's so interesting, the things that I used to hold on to, that I felt served me, or where I just kind of get a bee in my bonnet about certain things. And now how I've let go of those, and I look back on them. And I think that's really interesting that that was such a block or that resistance that I had, and how it has totally changed now and how having those mindset shifts have massively helped me to take my business to new levels. And also, it just feels so much better. So instead of telling you, you know how it all feels, let's dive in to what those six mindset shifts have been.

So over the last, I would say 18 months or even two years, to be honest, there have definitely been things that I've mentioned before that I've really invested in. So I pretty much got to where I was in my business, which was multiple, six figures just on my own, I didn't have a coach, I didn't have anybody that was really helping me. I had built a business in corporate. And I had really taken a lot of those skills. And I implemented them in my own business. And obviously learned a lot along the way as well, kind of doing courses here and there. But I really hadn't invested in my own personal development in a much bigger way. And don't get me wrong, I have been wanting to for a really long time, I just didn't feel like I'd found anybody that I wanted to work with. So it's such a personal thing as well. So in October 2020, I decided to sign up to a mastermind in the US. And it was, as I said before, a very big investment for me. But I just knew that I wanted to take my business and myself to the next level. And so there were a couple of mindset shifts that have been really interesting. When I started because it is in the US, there were a lot of things that I couldn't attend because of the time frame. And I just remember getting really annoyed about it. So you know, there were live calls that weren't in my timezone. And I really held on to it for a long time.

When I was just like, This is so annoying. And even when they sent me a survey, which they send all their clients, saying, you know, how's it been? I'm sure I had a little bit of a rant, I'm gonna be honest. For us, it's like, oh, you know, I can't come to any of the calls. And, you know, one of the reasons that I joined is I wanted to be in the room with all of these other businesses and make connections, etc. So I didn't get there wasn't any particular response that I got from them. It was just me, giving them feedback on it. And then I decided to kind of sit down and really think about it, and I had to ask myself the question Do I want to be in this room? Like, why did I sign up for this? Do I want to be in this room? Do I want to make these connections, there's nothing stopping me from making these connections. There's nothing stopping me from watching all of the call replays. There's nothing stopping me from asking my questions and then watching the answers on the replays. And then if I've got additional questions, like dropping them into the community group, and getting feedback from my coach and the coaches that are in the program. And so it was just such an interesting thing that I held on to. And at the end of the day, it was really a choice like I'd made the decision to sign up for a specific reason. And there was nothing stopping me from making it work. Now, the thing is, is that we live and we work and we learn in a global environment. Yes. So if I want to have things in my timezone, then I would have to commit to doing things, maybe just in Australia. And I had looked in Australia, and there wasn't really what I was looking for. And so I had made that conscious decision to do something with a US based company. And now I was kind of finding excuses as to why maybe I wasn't doing the work, or why I wasn't having the success that I thought I should be having after making an investment of this size. And all of these, I guess excuses.

Obviously, when you're in the

middle of a pandemic. And you know, you there are a lot of other pressures that are happening as well. But I really had to step back and call myself on the BS that I was thinking. And I think sometimes when we're in resistance, and when things aren't going exactly the way that we want, then we can blame everything else apart from looking at actually our choices, and what it is that we're doing, and what's happening. And one of the conversations that we're having in in the group that I'm in as well is that it's really interesting that sometimes there's clients, I haven't had this, but sometimes there's clients who finish a program. And then they're like, Yeah, I didn't get what I wanted. But they didn't do the work. They didn't watch the videos, they didn't come to the calls, they didn't ask questions. They didn't say I'm stuck, and I need more help.

They just didn't really show up the whole time. And then at the end, they were like, yeah, that didn't work. And it's just such an interesting thing, because I could see that in myself. So it's not that I'm saying, you know, that's what other people do. I could say that it could have been me, that could have been me, if I had chosen to just be annoyed about things that I knew before I joined, we're gonna be the case, then I could have allowed that to hinder me from now signing up for another year. And knowing that this is the room that I want to be in and knowing that even though it's a massive investment, I am backing myself to be successful in this particular thing that I'm doing, and grow my business even more from where I am now. And so I just think that's a really interesting thing is looking at what have I committed to do? What have I signed up to do? What did I do? I know I want to do and is there anything that I'm doing that is stopping me from getting the most out of this? Like, am I my biggest barrier? Am I my biggest block? It's actually not the people I'm working with? It's all of the little things that I'm deciding to peek at that almost my excuses. It's like, oh, well, it's you know, it's not working because of that. That's not really that whatever that is, it's it's about me making this work. And it was really interesting because I joined in October 2020. And I probably fell off the wagon a little bit for like two or three months. And then when I sorted myself out, and I went back and I watched all of the coaching calls and all of the content and conversations that I'd missed out on, there was so much in there, that would have helped me. And so the great thing is obviously I could go back and I could watch it all I could learn a big app and you know, I literally sat for a good week and I just watched a whole lot of coaching calls and I wrote things down and I worked through issues that I was having, and I just thought you know some thing, this is all down to me.

At the end of the day, when I make a decision to invest in myself and take the steps to achieve a goal, it's down to me, it's all down to me. Like everything is available to me, I just need to show up and make it happen. And so that was a really interesting thing, like I had to make the decision to be in the room, even when I couldn't physically be in the room. And just know that there was all of this other support available to me, that I just had to make the decision to use. And I had to make the decision to ask the question before the calls so that I could get the answers that I needed. So that's been a big mindset shift for me, as well as constantly looking at when something is not working, or I think it's not working. What is the barrier? Is it me? Is it my mindset? Or is there actually like, I don't know how to do something, and I need somebody's help with that. And then am I asking for help with that? Yeah, or am I just leaving things to kind of languish? Whilst I'm being annoyed about something that is really something I can fix? So that's the first mindset shift. Am I the block? i The vlog, am I the one that's holding on to things that I shouldn't be holding on to or that don't serve me? Yeah.

The second thing is that I am not an island. So I think growing my business to the point that I did, without the help, like without having a coach, I did a couple of courses and things like that. But I didn't have that attention that I have now, is that there is so many things that I want to talk about, there's so many things that I want to talk about in a group of peers, who are well ahead of me. Yeah, so that's been a really big thing as well. And I had to do a little shout out to, to Mel from profit lovers, as well, because I've bounced one or two ideas of her. And she's been fantastic. And once again, just finding people who ask the right questions and understand what the outcome is that you actually want, from what it is that you're doing is really important. And so now being in this group, I don't feel like an island. I feel like I am totally there with a group of other people that understand what we're all trying to do. And where there's really honest conversations as well. conversations about burnout conversations about losing your mojo conversations about, you know, thinking that you wanted one thing, but then, you know, realizing when you get there that maybe that wasn't what you wanted, and what that looks like as well. And so, you know, when it comes to business, and this is something that I talk about in amplifier as well, is that there are skills that you can learn, there are things that you can learn that can help you to grow your business. But it's really about having those deeper conversations around what's happening now like how are we How do you work as potentially a high performing woman or person who has also had to deal with cheers of a pandemic, and homeschooling and having that responsibility. And so being able to have those conversations about what that looks like and how it feels is such an important thing when it comes to being part of a group coaching program. And I think that's definitely something like I've sort of been talking more about the fact that amplify is absolutely going to teach my clients how they can build courses, digital products, group coaching programs, but there is so many other things as well that we want to be talking about, like how you're coping personally, what you are striving for financially, but also what that looks like in means, which we're going to talk about a little bit more in a bit.

Also, what are you struggling with? Like what is a block? What's a barrier? What do you need in order to feel really excited to move things forward as well. And so not being an island, and making sure that you're surrounding yourself with the high level thinking and the personal support that you need to get through whatever it is that you're going through as well is so important is because this business is not all business. You know, we're humans, we've got emotions, we've got, you know, pulling priorities. And I think that just surrounding yourself with other people who are helping you to go to that next level is such An important thing to do.

The third thing that I've really focused on and spent a lot of time on as well is just understanding that my brain is my revenue generator. I think that sometimes when you're creative, or you're a service based business, you're constantly in the work doing the work. And obviously, thinking that, you know, your creativity, what you deliver is what is what people are paying for. It's what your clients are paying for. But when it comes to your business growth, your brain is your revenue generator. It's more about the quality of my thinking, that changes the trajectory of my business, which is why I invest in my brain. And it's so interesting, because when I look at it, I see it as an expense in my business, like it's an investment, like I would buy equipment, like I would invest in ads, whatever it is, it's part of my op expenses, where I'm investing in my brain, and the amount that I am willing to invest in my brain is a lot. And it was so interesting, I was speaking with a younger family member, who's at university, and we were talking about something that he really wanted to invest in. And I said to him, which and I knew what it was. And I said, I think it's about 20,000 us, and right off the bat without missing a beat. He said, Well, I'd spend more than that on my degree in masters anyway. So like, why would I spend money on that, because at the end of the day, if I learn it now, like I'll have it forever, like, once I learn it, then I'll have it forever. And I just loved the fact that he did not think anything about investing him in himself. And I just find it really interesting that we put limits, and obviously I understand that you've got to have the revenue there as well. But we put limits like oh, no, I'd only spend like $500 or $1,000 on myself in my business. But what we don't realize is that the more that we invest in ourselves, the more revenue that generates for us, because we're stretching our thinking, we're learning new things, we're developing new products and services, or we're taking what we've got to a new level. And so really looking at an understanding that my brain is my revenue generator, my thinking, my level of thinking is my revenue generator. A such an important shift to make.

And when you see yourself as your most important asset, I'm just going to say that, again, you are your most important asset, like actually switching the thinking from I'm a doer, so people hire me to do this thing, which is great. That's how you earn money in your business. But you are your most important asset. And so in order to grow your asset, which is you your brain, your thinking, your abilities, then investing in that is so important, which is why I have invested again for another year at this really high level, because I know that it's going to stretch my brain. Yeah, it's going to it's going to give me new perspectives, it's going to give me new connections, it's going to help me to grow what I've got, in a much bigger way, with the support around me as well. And so really just thinking about do I see myself as the greatest asset in my business? Like if I asked you that question, what is the first thought that comes to mind? You are your greatest asset? Do you invest in it? Do you look after it? Do you treat it like your best asset? Do you treat yourself like your best asset? And if you don't, why don't you?

So that's been a really big one. I mean, I've always invested in myself, like every year I've invested in kind of looking at what am I gaps? What do I need to learn? What is it that I'm really wanting to do and then I go and invest in that. But you know, once again, totally different level now and just really enjoying having that brain power plugged into me on a weekly basis. It's amazing. The fourth one is really around bringing my best work to life is the goal. So I don't need to create more products. I just need to bring my best work to lie and then increase my prices. As my clients get more results. I create more amazing top shelf type content and information and support and then the people I want to work with in amplify who really want to invest in themselves, which is what we were just talking about, and bring their best work into the world. Yeah, and so really understanding that you can once again, evolve what it is that you're doing through investing in you, your greatest asset, to create your best work. And your best thinking is such an important thing to constantly do in your business.

Like every year, you want to know that you're at that next level, that you have massively evolved, you shifted, you've changed in order to now become a better leader, a better business owner, a better entrepreneur, a better thought, leader, whatever that is. And so when you start to shift your thinking, and obviously, I know that when you're delivering work to clients, you're very much in the weeds. But this is where making the time for your business like for you, your co mornings, setting aside thinking time, like it's not a luxury, it's a must have if you want to continue to grow and evolve and make the work that you do the best work that you can do right now, in this moment. So when you look at your business, you're like, oh, like, my systems aren't great? Or are you? Have you carved out time to make that better? Or you look at your copy? And you're like, Oh, that's not great. Have you carved out time and invested to make that better? When it comes to developing digital products? And getting that support? You know, are you just in the weeds and constantly thinking about the fact that it would be really nice to get there? But actually, I don't have the time to do that? Or are you going to carve out time, set aside time, and make sure that that's a key focus of yours? And so that's what we need to do. And so now I'm just looking at, is this the best way that I can do? Like, how do I challenge myself to think deeper? Like think bigger? What else can I create to make this, you know, even better than what it is now. And so that's something that has definitely helped me to look to go a lot deeper, rather than wider.

So instead of looking at what new products I could have, I'm looking at how I make brand builders Academy, and amplify the best work that I could make to life. Number five is working on the belief that what I have is great. And so we spend so much time asking ourselves, and I feel like all of these really fit in well together. Yeah, is that we spend so much time thinking about, is this enough? What else can I do? Which is coming from a place of scarcity. But when you shift into a mindset of bringing your best work to life, then you're coming from a place of how can I make this better? What else can I share with my clients that I know will help them? And so the question that I would ask you is, when you're in your work, and say you're completing work for a client, say you're building digital products, whatever it is, are you asking yourself? Is this the best work that I can bring to life? And is this amazing? Like, do I feel super confident that this is great? Or am I constantly in a scarcity mindset of oh, is it enough? Is this enough? Like, I don't know if it's enough, is a good enough? Nobody's gonna like it. Oh, like,

I just don't know. And so that is the question of how are you working on your own belief and confidence, that what you do is enough, it's more than enough, it's better than enough. Like, this is great, this is exciting. And I'll tell you why this is so important, is because if you don't believe it, nobody else is going to, if you don't believe that the work you do is the best work that you can bring out. It's great. And it's enough and it's amazing. And it will deliver what your clients need. If you don't believe that if you don't work on that self belief that what you have is great, then that will translate. Like if you're sitting in your business at all, and you're like, I'm just not getting where I want to go. Then you've got to work on that self belief that this is great. I need to tell more people about it.

You know, I was saying to my AMPLIFi clients the other day, I'm like, you know, you think that you're talking about it, you're not whatever your program is, whatever it is that you're doing, talk about it 10 times more. And then once you talked about it 10 times more than talk about it 10 times more than that, and then you might be closed To enough, and I think we're so worried about talking about what we have and, you know, being salesy and all the rest of it. And at the end of the day, when you really love what you have, when you believe wholeheartedly in it, then you want to talk about it. And when you talk about it in a really passionate way, people don't think you're being salesy. They think, Oh, my God, that sounds amazing. And so you've got to work on yourself, believe that what you have solves the problem that you're here to solve. And that what you've created is the best work that you you've got that you can put out there, that your thinking is at the level that your clients need, that the work that you do is at the level that your clients need, that the information that you've created the program, the work you do one on one, whatever it is, is exactly what your clients need. And you need to believe that in the depths of your stomach, and in the soles of your feet. Yeah. And then the sixth one is having big personal goals that drive you in your business. And I was really revisiting this because I was in a conversation. And it was such an interesting one, where there was a discussion around reaching your goals. So having a million dollar business, having a team not working all the time, and feeling lost, feeling a bit empty with it all. And it was such an interesting conversation, because the discussion was around your business shouldn't fulfill your personal needs.

Your business is a business. And whilst you can love what you do, your business is there to be a business and to support you financially to pay for the work that you do to help you bring your best work into the world. But if you're looking for all of your purpose, and self worth, and validation, and interests and love, and everything to come out of your business, it's just not going to happen. And so this was coming back to a podcast episode that we had, it was episode 164, where I had amazing panel, talking about creating saving money habits. And Ferien XIM, who is a finance coach and money coach talked about having clear goals for what you will do with the money you earn in your business. And as we in this conversation that I was in the other day, this came to mind. So for me, I have a really big goal to buy property. And then Airbnb it. Yeah, so future investment, property investment, renting it out revenue generation for when I'm older in my retirement, all the rest of it. And also I just have this desire to own property, own more property.

So we've got an amazing house where we are now. But I'm just like, I want to buy a property like on the New South Wales Central Coast or in Queensland or in Daylesford or something like that. Maybe an apartment in the city, where we create a property portfolio, and the money from the business. That's my goal. That's one of my goals. Like I would love to do that. Because it means that I could potentially travel more, you know, maybe we'll buy one overseas, I don't know. But I'm just That's something for me. That's a big one, travel and property investment are two things that I am really interested in outside of the business, and being able to do more of that. So I think that when it comes to your business as well, it's just making sure that you are aligning what it is you want your life to be? And are you building a lifestyle business, which is a really interesting thing. So building a business that works for the life that you want to have? Or are you just having a business and once again, I know that, you know, people have not been able to work in the past couple of years, other people have just worked all the time. I feel like I did probably a lot more work than what I needed to do, just to get me through because it was like a survival technique was just doing work during bed, the lock down, but really, what are you working towards? And are you building a business that really suits the lifestyle that you want to have?

Now there will be times where you'll be in the hospital and you'll be a lot busier when you're in that build mode or certain times of the year and then there'll be other times where you can really sit back and outsource and grow your team and have revenue coming in, you know on a reoccurring basis and not have to be working all the time. I think that that's amazing to constantly be looking to get to. But as long as you've also got that underlying all those bigger goals that are really about fulfilling the life that you want to live, you know, for me, I want to go and live overseas. Again, I lived in London for 10 years, I lived in New York for a bit, I would love to go and live, I don't know, somewhere tropical and amazing.

Potentially, in in, you know, when the kids are a little bit bigger than that. So I think just really think about what are the goals in your life. And then when you're in your business, you, that's an amazing driver, because money is one thing. But really, like, if you can build the kind of financial security that you want in your business, so that you can have the financial security in your life, then that's amazing. So I've been really focusing in on those bigger goals. So that when I think about and I see the money that comes into my business, I'm just like, oh, man, like, let me, let me get online and start looking at some properties, and see what that can look like. And also having those conversations, you know, manifesting it into your life, I want to have a property, you know, on the Gold Coast that is beautiful with a pool and all the rest of it that we can rent out, but that we can go to. And so becoming really specific and clear with those goals, go and look at houses, get it in my head, you know, in my imagination of what I want, thinking about, well, how much sooner do I want to spend all those sorts of things. So I think really being specific with what you want to manifest in your life and then doing the actions, feeling the feelings in order to start to realize that in a bigger way. So those are the the six mindset shifts that I wanted to share with you today.

Number one, you know, being in the room, committing to what you're committing to? And if it's not working, really looking at why it's not working for you. And is it you or is it something else?

Number two, don't be an island, surround yourself with people who you really trust, who you can ask great questions to.

Number three is your brain is your revenue generator, invest, invest, invest, and make sure that you are really focusing on making that your greatest asset.

Number four is bringing your best work to life, don't be Bitsy, don't create lots of bits and pieces, create assets that you build and grow and make exceptional, so that they become the assets that grow your revenue, your impact your influence, when it comes to what you do.

And if you want to do more of that, then come and join us in amplify, make sure you check it out. Work on the beliefs that the belief that what I have is great, if you don't believe it, nobody else is going to believe it. And then having big personal growth goals that drive your business, and really manifesting what it is that you want in a specific real clear way.

So hopefully, that's something that has something in there for you that you know, you can take away from it. But I am always sitting and I'm thinking and I'm working on, you know, what, where else do I need to grow? What else do I need to shift how you know, what else do I need to believe in order to achieve what it is that I'm here to achieve as well? So that's it.

That is it for this week's podcast. If you've got any questions, obviously, let me know. But But yeah, I've I really enjoyed reflecting on those things. And I'm excited to see what the next 12 and 24 months brings as well. So thanks so much for listening. Well, that's it for another week. It has been amazing to have you here as always, and remember to follow me on all socials at Sue's Chadwick. But thanks so much for listening.