Let's get real about something that's been bugging me lately.

I keep seeing this fairy tale being sold in the online business world – you know, the one where you create a course once, sit back with your latte, and clients just magically appear while you're shopping in Bali.

Here's the truth: that's not a thing.

After working with thousands of clients and seeing who's actually thriving right now versus who's struggling, I need to have an honest conversation about what client attraction really looks like in now.

The Market Has Shifted (And So Should Your Strategy)

The businesses I'm seeing crush it right now aren't the ones posting pretty quotes and hoping for the best. They're the ones who've adapted to what the market actually wants.

What's changed:

• People want specific outcomes, not vague promises
• Your message needs to be 13-year-old simple
• Generic “empowerment” content doesn't cut it anymore
• You need both passive AND active attraction strategies

Your Product Better Be Worth Talking About

Before we dive into attraction strategies, let's talk about the elephant in the room: your actual product.

If your product hasn't evolved since you created it, we have a problem. I'm about to launch the final live round of Brand Builders Academy because I'm completely revamping it. Why? Because the market demands it.

Ask yourself:

• Is your product delivering the transformation you promise?
• Have you updated it with current tech and tools?
• Can clients get results even when you're not there?
• Does it match your current brand positioning?

I recently built Suz AI – an AI tool loaded with all my content, frameworks, and methods – because I wanted my clients to get support even when I'm poolside in Thailand. That's product evolution.

Passive vs Active Client Attraction (You Need Both)

Here's where most people get it wrong. They think posting valuable content IS their marketing strategy.

Content creation is passive attraction. People might see it, might opt in, might eventually buy. Maybe.

Active attraction is different:

• Running targeted campaigns
• Hosting live workshops with specific CTAs
• Actually asking your network for referrals (revolutionary, I know)
• Creating funnels with upsells and downsells
• Reaching out to potential collaborators

I had a client complaining that she gives so much to her network but gets nothing back. I asked if she'd ever actually asked for referrals. The answer? Nope.

Ladies (and gents), people aren't mind readers. If you want something, ask for it.

The Time vs Money Investment in Client Attraction

You're either paying in time or you're paying in money. Pick your poison.

Paying in money: Running ads to get in front of your ideal clients quickly. We've built our business this way – not with huge budgets, just strategic spending.

Paying in time: Networking events, LinkedIn connections, engaging authentically on social, building relationships one conversation at a time.

Both work. Both require strategy. Neither works if you're just hoping something will happen.

Monthly Marketing That Actually Generates Revenue

Every month, I plan what I call a MEMO – Monthly Energised Marketing Offer. Not just valuable content. An actual offer with a specific call to action.

This month, I'm launching an evergreen workshop for the final BBA round. It goes to my email list, gets social promotion, and has ad spend behind it. Then it becomes part of our permanent funnel.

Your monthly planning should include:

• What are you selling this month?
• How are you promoting it?
• What's your specific call to action?
• How are you measuring success?

Stop Being Afraid to Make the Offer

I need to call out something I see constantly, especially with women in business: we're terrified of being “too salesy.”

Here's permission to make the offer. To say “Hey, I've got this thing that can help you.” To be direct about what you do and who it's for.

When you know what you're passionate about, when you're clear on how you help, being assertive becomes natural. It's not pushy – it's confident.

The Real Talk on Client Attraction in 2024

The market is saturated. Everyone's creating content. Standing out requires more than pretty graphics and motivational quotes.

You need:

• Products that actually transform lives
• Clear, direct messaging that calls out your expertise
• Both passive content and active campaigns
• Monthly offers, not just monthly value
• Systems that work while you sleep
• The courage to ask for what you want

If you're sitting there thinking “Suz, I actually don't know how I attract clients,” then it's time to get strategic.

Map out your funnel. Track your metrics. Plan your monthly offers. Build relationships intentionally.

The businesses thriving right now aren't hoping clients will find them. They're actively, strategically, consistently putting themselves in front of the right people with the right message at the right time.

Your turn.