In this episode we're talking about:
- How to balance being an ambitious mum with young kids
- The increase of user-generated content especially now when brands can't do new photoshoots in lockdown. So thinking about competitions, hashtags and how you can encourage your users to create content
- The buyer journey – take it back to basics and make sure you're teaching the basics of what you do and don't assume that everyone is at the advanced level. It's the basics that they need to revisit on a regular basis
- Educating people around what your differentiator and why they should choose you. Using your values as a differentiors is a good thing to use.
- Efficient content management – systems and metrics
- We do lots of busy work but don't focus on the pushing out and repurposing the work we've done really effectively.
- Making sure you have some goals around your content marketing and then looking at the metrics and measuring what's working and what's not
- Have clear calls to action and make the offer because the people who are following you want to know how they can work with you
Connect with Annelise
[WATCH NOW] HOW TO BUILD A BOLD BRAND, SCALE YOUR BUSINESS & ATTRACT THE CLIENTS YOU WANT
In this video masterclass, I'll share the three key areas you need to focus on to scale your business and build a bold brand so that you attract the client that want what you have!
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