Let me be real with you for a second: your personal brand strategy is probably boring.

I say that with love, but also with the kind of honesty you need to hear right now. Because here's the truth—you're showing up, you're creating content, you're doing what everyone's telling you to do, and it's not getting you the results you want.

And I get it. I've been there. My strategy was boring too. It's only when I made the decision to get spicy, test different things, and shake up what I was doing on the regular that things started to change.

I've been in business for 10 years. We've had $100k months. We've made millions. But there have also been times when it all fizzled out and went quiet. So don't think this doesn't happen to the best of us. There are going to be ups and downs, and your ability to be resilient through those moments is what's going to make or break you.

Right now, as we head into 2026, there are certain things you need to start focusing on. Not just learning about them and watching videos, but actually doing the work. And that's exactly what I'm doing in my own business.

So let me share the three non-boring strategies I'm implementing, and if it resonates with you, I hope you'll use them too.

Going Pro With Your Personal Brand Strategy

First up: going pro.

This year has been about consistent YouTube, continuing my podcast (which I've been doing since 2017), and implementing my waterfall strategy—where YouTube is the main piece of content and everything cascades from there. LinkedIn articles, short form content, it all stems from one core topic.

But here's what I'm doing differently in 2026: I'm going pro with how I stand out online.

Testing at a Higher Volume

I love creating short form videos. I don't mind editing. So now it's about working out what I can test at a higher level and higher volume. What works for me? What feels aligned? What keeps me in flow?

Because here's the thing—when you get lazy and complacent, that's when you get boring. And we're all about the anti-boring movement here.

I'm asking myself: How am I testing more? How am I measuring what works and what doesn't? How am I finding what keeps me in flow, and how am I doing that in a more professional way?

Quality Over Quantity (But Make It Quality at Scale)

Right now, I'm recording my YouTube videos on my DJI Osmo Pocket, which I absolutely love. The quality is amazing—it's been one of the best purchases I've made. But I want to use it more for short form content too.

Going pro also means building a proper B-roll library. I'm talking about going out once a month and capturing a ton of new B-roll so I'm never without high-quality footage. Even if you've got a good phone, this is about elevating the production value of your content strategy for coaches.

The Power of Scripting

The next element of going pro? Scripting. Making sure I've got that clean hook, key points, and taking people on the hero's journey. I love telling a good story, so it's about mastering how to do that even better.

Here's something I tell my clients: when you stop scrolling and watch something, ask yourself—what caught your attention? What was the hook? What were the visuals? How were they telling that story?

The one thing that never gets me to stop scrolling? When someone says “stop scrolling.” I cannot scroll fast enough past those. We've got to understand the organic way we're getting people to stop so we can share the high-value content we're creating.

Get Out There and Do Cool Shit

One of my biggest challenges this past year has been being at home in my office too much, working by myself, coaching clients. I need to be out there—speaking, networking, connecting, running workshops.

Going pro for me means not being stuck in my home office. It's about getting into coworking spaces with amazing people, recording in podcast studios for different energy, creating content at events.

I'm an extrovert. I get energised by being around other people. I get new ideas. Recording myself speaking at events and running workshops is going to make great pro content. Two birds, one stone.

Before the end of the year, I'm getting dates in the diary for my Identity to Authority workshops—50 to 100 people in a room, one-day workshops. That excites me.

Here's the question I want you to ask yourself: Is what you're doing now creating the energy that's going to help you move forward? Or is it holding you back?

Think of Content as a Business Asset

I want to treat my content as a business asset, not just a tick-the-box activity. I'm getting a content manager on board whose job is to take whatever we're creating and do more with it. That's on my vision board—having a VA, a content manager, a video editor.

The question is: What's our next activity that's bringing in new leads, new clients, helping me stay in flow and in my zone of genius?

You've got to ask yourself the same thing. What energises you? How can you stay in your zone of genius? What do you need to do to create the best work of your life?

If what you're doing now feels lazy and boring, ask yourself: Could I be doing more? Do I want to do more? Do I want to do more exciting things? Is what I'm doing now the minimum? And is it boring?

Am I pushing myself to create amazing stuff that I can then talk about? Am I doing cool things and documenting them? That's what I want to do.

Building Brand Connection Through Your Content Ecosystem

The second pillar of how to stand out online is all about building brand connection.

Everything you create needs to become an asset—a really amazing asset in your business.

Time on Brand Equals Trust

For me, it's driving more traffic to my YouTube channel so people can spend more time with me. Because when people spend more time with you, they're more likely to want to work with you.

Why? Because your message resonates. What you say makes them go, “Yes, tell me more. I want that.”

But they can't spend more time with you if you're just relying on the algorithm to hopefully get them to find you.

I've been a little lazy with this (those two words we're avoiding—lazy and boring). We share clips, email our list, and that's kind of it. We need to keep getting people to the long form content consistently.

Strategic Content Distribution

One thing I'm getting my team to do is create a library of ManyChat trigger words for our existing assets. If I want to create content that sends people to my BBA evergreen masterclass (Messy to Magnetic), someone can comment “messy” on my Instagram and get that masterclass.

We're doing this with organic content too. This video has a trigger word. We'll have it in the library so we can continue sharing it and getting more eyeballs on the assets we're creating all year long.

Email List Growth (Yes, Still Important)

A big goal for building connection is continuing to grow my email list. We grew it to a really good level, then did a huge clear-out—we got rid of a couple thousand emails because the engagement wasn't there. Now it's about building it back up.

I need a weekly strategy for driving people to sign up for micro-magnets, lead magnets, events, whatever we're doing. Getting that list back to a really good level is important because, at the end of the day—and I feel like we've been saying this for 10 years—it's still one of the most important things you can have in your business.

Creating Your Content Ecosystem

Whether you're watching the YouTube video (links below), listening to the podcast (links in show notes), reading the blog (links to everything), or consuming short form content (linking to long form), there are email sign-ups everywhere.

There's an opportunity to go to a different platform and explore whatever else I've created.

When you step back and look at your ecosystem—which I teach clients in my accelerator—you really want people spending more time with you.

One of my favourite messages is when someone says, “I've just been on a long drive or long-haul flight and listened to your podcast the whole time.” Nine times out of 10 when that happens, they eventually become a client.

You've got to think about how you're taking what you've got and making it a machine for you. An asset that works when you're asleep. Making it easy for people to opt in, work with you, and sign up from the content you're creating.

Getting Spicy With Your Messaging

The third strategy—and honestly, one of my favourites—is getting spicy.

If we're in our anti-boring era (which is what this is all about), then playing it safe online is out. When you say what everyone else is saying, when you decide not to say what you really want to say, that's boring and beige.

We want to spice it up. We want to hit the hot sauce with our messaging.

Your Bold Opinions Matter

I created the Bold Opinions GPT to help you craft spicy messaging. (You can grab it below wherever you're listening or watching.)

These are the things you really think. The things you want to say to your clients but aren't saying. The things you hate about your industry. The things you know you need to say but have been too scared to say.

It helps you formulate those messages so you can put them out there more. Because if you don't start to stand out, you'll blend into the boring background like everyone else.

You've got to be done with watering down your message. That's not what we're here to do. Don't play it safe and be professional just for the sake of it. When you do those things, people scroll past.

Spicy Doesn't Mean Mean

Let's be clear: spicy doesn't mean mean. We're not here to be angry and aggressive.

We're here to challenge our audience. We're here to call them out on the stuff they want to be called out on. They're listening to your content going, “Oh, that's so true. That's so me. Thank you for sharing that.”

That's the response we want. And when you do that, you become memorable.

How to Get Spicy

Getting spicy means:

• Having opinions you're known for
• Using language that sounds like you
• Taking a stance on something that's BS in your industry
• Making people feel something

At the end of the day, we know the content we want to create is either educational, entertaining, or emotional. Those are the three things that get people to respond to what you're creating.

Your Anti-Boring Action Plan

So there you have it—the three things I'm focusing on in 2026 for my personal brand strategy:

1. Going pro with my content, quality, and connection. Getting out there, doing cool stuff so I can talk about it. Show and tell. Taking you on the journey with me.
2. Building connection through my ecosystem and content engine. For me, that includes team members who can help make this happen.
3. Getting spicy. Because that's what makes you memorable. That's what helps you stand out.

Sometimes we've got to get used to saying things we really want to say instead of holding ourselves back because we're worried about offending people. It's not about offending—it's about being real and having an opinion instead of being boring and beige.

What's Your One Thing?

Here's what I want you to do:

First, grab the Bold Opinions GPT (link below) and let me know what your spicy message is. I'd love to hear it.

Second, ask yourself: What's the one thing from this that made you go, “Yes, I'm going to do that in 2026”?

Because here's what I believe: you can't build and grow unless you decide to show up and level up in a bigger way. Average doesn't cut it. Boring doesn't cut it.

The brands that will win in 2026 aren't the loudest—they're the spiciest ones who are going pro with their content strategy for coaches.

Your personal brand strategy needs to evolve. The question is: are you ready to make it happen?

 

LINKS:

• Bold Opinions GPT
• Brand Builders Academy
• Follow Suz on Instagram