I see it all the time. Coaches, creatives, and consultants doing everything except the things that are going to genuinely help them generate cash. Colour coding their Notion workspace. Playing with Canva templates. Designing the cutest freebies that nobody's asking for.

Meanwhile, the one thing that's actually going to bring in clients? Ignored like your gym membership in February.

Here's the truth: busy doesn't always equal revenue. Full stop.

Revenue comes from the conversations you're having. It comes from the connections you're building. And it comes from the content that actually positions you as the leader in what you do. Everything else is optional.

You don't need seventeen million freebies. You don't need twelve funnel pages or a ninety-eight step automation. What you need is a simple, deliberate funnel. Simple, deliberate content. And intentional approaches to connect with the right people who actually want what you're selling.

I've been there too. I've done the busy work. I've procrastinated on my branding and skipped the activities that generate money. And even worse, I've found the thing that works in my business and then changed my mind and done something else instead. It's a habit a lot of women get into.

But here's what I want you to understand today: if you're tired of spinning your wheels and not making the money you want, your problem isn't that you need more strategy. It's precision. It's intention. It's identity. And it's simple funnels that actually work.

Get Crystal Clear on What You Want to Be Known For

Everything you touch in your business needs to reinforce what you want to be known for. Everything.

I was actually building myself a custom GPT recently that helps me align everything I'm doing to my core positioning, and it's so worth examining your business, your messaging, your offerings through this filter. What do you want to be known for? And how are you creating content that constantly comes back to that?

Here's what matters: if somebody lands on your content or your website, they need to know within three to five seconds exactly what you do, who you help, and what you can help them achieve. If they land and think “yes, you're the person for me,” then they're perfectly aligned with your lead magnets or whatever micro magnets you've got.

I'll give you an example. I've got two free masterclasses. One is called Messy to Magnetic—it's for women who feel like their business is messy and they don't have the systems, strategies, and structure to build and grow with intention. The second is for coaches and consultants who want to grow their business. Both have limited-time offers.

Here's the key: I know exactly who I'm speaking to and what I'm sharing with them that's going to help them where they are right now. And both align with what I want to be known for—either helping you build a personal brand that sells for you, or getting your business foundations in place so you've got an organised business that does what you want it to do.

Build Your Lead Magnets and Put Them Everywhere

I hear this all the time: “Yes, I have a lead magnet, but I'm not getting many signups.”

Then I ask: where are you putting it?

And the answer is usually: not a lot.

There's a creator on Instagram I really admire. She has just two digital products—that's it. They're around three hundred dollars each, so they're not high ticket. But she creates heaps of content, and every piece of B-roll she creates leads to one of those two products. Know how much she's made in the last twelve months? Over a million dollars.

Why? Because she picked one platform, went all in on it, and everything she does drives traffic to those two products.

So I want you to think about this: are you going all in on driving traffic to your digital products or your lead magnets that lead to higher-ticket things? Because if you just focused on that—if you just zeroed in on how you drive traffic—you could then look at the data: how many did we get? What percentage converted? How do we make that better?

Then you're only focusing on a couple of things. You're not trying to do a million things that aren't getting you paid. You're focused on bringing more people to the stuff you want them to see, speaking to them in a way that makes them want to buy or sign up, and then creating the next stage in their journey.

Create a Revenue-Generating Activities Framework Around Your Funnel

If you did a tenth of what you're doing now, but it was focused on revenue-generating activities and community building, it could completely transform your business.

Let me break this down into what I focus on with my clients:

Your visibility engine is number one. This is about getting really clear on the purpose of it and where you're directing people. How are you becoming the go-to person for what you talk about? How are you stepping into the identity of someone who drives that kind of traffic and attention? That's what you're focused on. That's what you're creating energy around.

The second thing is engagement. This is community building. This is having real conversations and connecting with your audience on a deeper level. I speak to so many clients who get blank stares when I ask how they're having conversations with their people. But when you've got leads coming in—especially higher-ticket ones—you need to be having conversations with them. You might send individual emails. You might check in on socials. You might see where they're at and what they need.

Too often, we build these out and just hope they run on autopilot and convert for us. But what about all the other leads you've left hanging? That's energy you're not harnessing.

With your email list, how are you making offers to the people who are clicking? How are you having conversations with the people who've signed up? If it's higher ticket, how are you connecting with them in different ways? You've spent time and potentially money getting those leads in. Don't just abandon them.

And here's something I need to say: as women, we're often scared to sell. We're scared to say, “Hey, do you want this thing? Here's an offer for you. If you want this outcome, I can help you achieve it.”

But that sentence? That's so important.

I was on a strategy call with a client recently and she was telling me about all the issues she's having in her business. I said to her: “If you join Amplify, I can help you with all of this.” Because I knew one hundred percent that I could. But so often, somebody will say they're struggling and we try to help without actually making an offer.

Selling is serving. When I make an offer, I'm solving a problem.

I'm a big believer in invitation marketing—I've been doing it for ten years in my business and it works beautifully. One of the frameworks I teach my clients is the MEMO—the Monthly Energised Marketing Offer. It's about looking at what you're doing this month that's going to energise the marketing around your business.

Here are some examples: you might say, “I've got this lead magnet and I'm going all in on it this month. I'm doubling the traffic coming to this page. My goal is to get a hundred people to this page, or a thousand people.” You're doing something with intention, not just whatever you feel like.

Or maybe you're running a live workshop. Live workshops are conversion events—you're inviting people to something and then you make an offer at the end. Webinars can be conversion events. Even live in-person events can be conversion events. People walk away with knowledge and expertise, but you're also saying, “If you want to do more of this, come work with me. Join this program. Coach with me.”

Having that intent is so important. What are you going to do this month that helps you generate more energy and activity around the things you want to attract more people to?

Make Sure You've Got a Scalable Product Suite

If you look at your product suite and think, “I don't really have anything high-value to sell,” or “What I'm selling caps what I can potentially offer or deliver to my clients,” then you've got to rethink your products.

I'm here for all the scalable elements. I've had memberships. I've had masterminds. I've done group coaching programmes and live events. Really think about what you want to do and how you can create an amazing product where that's where people get to work with you at your best—where you're helping them have the transformation they're looking for.

If you don't have that kind of product, ask yourself: why not? What's the identity? What's the story you're telling yourself about it?

Here's something I've been noticing with my clients: some people really have an aversion to the word “coach.” They want to call themselves a mentor or consultant or something else. And I get it—there's sometimes a negative connotation. There are so many coaches out there.

But think about a coach with an athlete. That's how I think about coaching. A coach helps an athlete perform better. They help correct issues in how they're performing, how they're showing up, how they're thinking. They're there throughout the process, helping them get the gold medal, achieve the outcome they want. They're supporting them the whole way, helping them through the issues, showing them how to do things better.

That's how I show up for my clients. I'm their sounding board. Their guide. The one who helps them see their blind spots and what they're not seeing. Just like I have somebody who does that for me.

So really think about whether there's an opportunity for you to create a scalable offer where you're working in higher touch, closer proximity to your clients to help them get the outcomes they want.

Sometimes we're scared to do this because we think, “I don't know if I can get them that transformation.” But here's what you actually have to sell:

Number one, you have to sell that you're the person who can help them do that. You've got to shift your identity if you don't believe it. Work on it so you can say, “Yeah, I've helped people do this before. Why wouldn't I be able to help a group of clients achieve that?”

Number two, they have to believe that your method and the way you work is what's going to help them achieve their outcome.

And number three, they have to believe in themselves that they can get what they need out of this and have that transformation. Because a lot of times people will say, “It might have worked for other people, but it won't work for me.” So you've got to communicate how they can achieve it.

The Scalable Impact Method: Brand, Demand, Deliver

This is what I teach all the time, and it's the framework that'll shift everything for you.

First, you've got to build your brand and visibility. You need the identity of the person who builds the brand and shows up as the leader who can help their clients have transformation.

Secondly, you've got to build demand. What does your funnel look like? What are you creating? How are you creating all this energy towards what you want more people to go to? A really great indicator is the number of conversations and inquiries you're getting. When you're getting a lot of inquiries, look at what you're doing. Are you creating content? Running live workshops? Making more offers? Running ads? What's working to create more energy, more traffic, more interest?

Keep looking at how to make that better and better. You need your content engine—your authority content engine—which creates visibility. You need scalable systems so that when people come in, everything runs smoothly. The onboarding is great. The process is clear. They know the phases they're going through. And you need a repeatable sales system. That could be ads. Organic content. YouTube. Podcast. Whatever you want to do.

Then you deliver a first-class product. Look at your product suite and ask: do I have what I need to make the kind of money I want?

And then it goes into a flywheel. You've got this product, your clients are getting results, you're able to talk about those results, which builds your brand, your visibility, the trust people have in you. That helps you build your identity as the person who delivers. Then you go back around. Brand. Demand. Deliver. Brand. Demand. Deliver.

It's a circle, and it keeps turning.

You Don't Need Everything Perfect to Start Making Money

Here's a caveat to all of this: you don't need to wait for everything to be perfect before you start generating revenue.

I see so many people who love to procrastinate on their brand. “I need to have my logo. I haven't got this. I haven't got that.”

But at the end of the day, you just need a checkout. You need a great product. You need a method that you take your clients through. And you need somewhere they pay you.

If I was starting from scratch today, I'd probably just buy Stand Store or Kajabi or something really simple and inexpensive that allows your clients to be in a specific space with a checkout where I can send them to buy from me. That's it.

With something like Stand Store, you've got courses, memberships, downloads, email collection, autoresponders. You can say, “Comment this word and I'll send you this thing.” It really doesn't need to be bigger than Ben Hur. It doesn't need to be expensive. And it doesn't need to be over-complicated.

And I think that's where people sit sometimes. They spend their time there instead of focusing on the revenue-generating activities that're actually going to make a difference in their business.

Do Less, Achieve More, Generate More Revenue

As we head into a new year, review all of these things in your business and make sure it's doing what you want it to do. It's going to make such a difference.

We're looking for ease in our business. We're looking for less things that have bigger impact.

If you have one product or two products, one or two lead magnets, and everything you do is about generating interest, traffic, and energy to those lead magnets and products, you just need to show up, be visible, have the identity of the person who does these things, and have conversations making offers. Things are going to be so much easier.

Doing less. Achieving more. Helping clients have bigger transformations. Generating more revenue. And doing the things you love.

What do you love to do? What do you want to do more of? For me, it's events. I just released my 2026 event schedule to my community.

Really hone in on how you want to feel in your business. What are the things you're good at? How can you lean into that to do more of what you want and generate more of the revenue you want? How can you create the opportunities you actually want?

Because here's the real truth: if you're tired of doing a million things that aren't making you the money you want, your next move isn't more strategy. It's precision. It's intention. It's identity. And it's really simple funnels that work for you to attract the people you want—the people who have the problem you solve—and then make them the offer.

It's just that simple.

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Ready to stop the busy work and start focusing on what actually makes money?

If you're in foundational elements and need to get your business basics sorted, Brand Builders Academy is where you'll learn how to build the systems and strategies that work.

If you're ready to scale and build your coaching, consulting, and online education business, Amplify is the place for you. We focus on the revenue-generating activities and systems that actually move the needle for your business.

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