Today I’m excited to intro you to Julia Ferracane from Saint Copy PR about the best way for small businesses to incorporate PR into your marketing strategy. Now I'm going to be honest, this is definitely not a strength of mine so when Julia spoke at one of our Connection Exchange breakfast events this year and so many people commented on the great takeawaysI knew I wanted to have her on the podcast.

We're talking about:
– Quick and easy ways to get your brand out there in publications and to journalists you want to connect with.
– How to think about the stories in your business so that they are news worthy
– How to prepare and write a pitch that will get you a response
– Some tools that make PR easier
– and how to really start building your PR toolkit so that you have everything you need when you need it

You can connect with Julia over on Instagram at https://www.instagram.com/saintcopypr/

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