Today on the podcast, I'm talking with Kryshla Salaris about the benefits of Instagram Reels for business.  We cover why Reels are set to EXPLODE in 2021 and how to use them as part of your Instagram growth and selling strategy.

Kryshla helps women to grow their business on Instagram, not just their followers, through coaching + courses – including her signature offering, Instagram Unpacked.  She has been working in social media for over 11 years now and running her own business, Shall We Social for 4 years. She's a firm believer that you don’t need a lot of followers to be successful on Instagram, but you do need to show up (and show yourself!) to get results.  

What we talk about

1. What are Reels

2. How they differ from Stories

• Length, duration, where they appear on the platform, the ability to add captions and the editor itself etc.

3. The benefits of Reels for businesses:

• 2 key differences/benefits that business owners can take advantage of: Reach + discoverability and duration

4. Do you need both Reels and Stories? How can you use them for business?

• Use them together as part of your Instagram growth and selling strategy
• Create content to move people through the customer journey:
  • Reels = Top of funnel content/brand awareness. Account growth
  • Stories: Nurture existing audience and get them sales-ready

5. Instagram 2021

• Why Reels are set to explode in 2021
  • The rise of snackable content
  • Competition with TikTok
  • Shopping and ads are coming to Reels
• Future-proofing your Reels
  • Evergreen content
  • Introduction of keyword search – make Reels SEO-friendly – Instagram SEO is the next big thing and hashtags are on their way out

6. How to create a Reel

• Brief outline of how to do it and mention my free course for those who need step-by step training
• What to do if you don’t have music on your account

7. Do’s + Don’ts

• Pick a niche – to attract the right followers
• Include a caption and hashtags
• Keep it short and snappy
• Add captions/text
• Include Reels in your Guides
• Share and share again by creating evergreen content

8. Don’t:

• Tell me you’re too old!
• Be careful where you place text on your Reel
• Wait! NOW is the best time to get started

Connect with Kryshla

• Website
• Facebook
• Instagram