Today I'm speaking with Genevieve Le Hunt-Alderman about all things PR and how you can use it in your business more this year!! It doesn't have to be as hard as we think.

Genevieve is a career public relations expert, who took a detour into the world of small business after starting and scaling her own 6-figure food business.

Now back in PR she is combining her two loves, small business and PR with the unique insight of someone who has been in the entrepreneurship trenches before (and has the battle scars to prove it!). Having been featured in leading Australian publications including Mamamia, Herald Sun, InsideSmall Business, Collective Hub and the Daily Mail and seeing how this boosted her own brand credibility, Genevieve is passionate about mentoring entrepreneurs on how PR can benefit any small business-with or without a budget

We talk about:

• How she got started in PR and why she's soooo passionate about teaching small business owners to use it
• Her small business journey and how she used PR to get business seen.
• Whether product and service-based business need to think differently about PR depending on what kind of business they are.
• What mistakes are business owners making when it comes to PR – and how to avoid them!
• Her 3 tips when it comes to using PR in your business

Genevieve shares some super practical tips and tricks in this episode plus we have a bit of a laugh, so I know not only enjoy listening but you'll get some great actionable strategies you can start to use in your business too.

Connect with Genevieve:

• Website: www.genla.com.au
• Instagram: @genevievelehuntalderman
• Email:hello@genla.com.au
• Podcast: Behind The Brand: Small Biz Marketing + More

Want to work with Suz? Head over to:

• Brand Builder's Academy
• Apply for the Amplify Mastermind