Today I'm chatting with the team from Oh My Digital about Instagram trends for 2021 and how to know when you’re ready to outsource your socials.
Oh My Digital Agency is like your work wife; easy to work with, ready to listen to your problems and give knowledgeable advice when you need it. We stay on the pulse of digital marketing trends so you don’t have to. We love a cheeky pun, chocolate, dogs & empowering businesses to nail their digital marketing with no BS advice and strategy.
You know your ideal customers are hanging out on social media, and you’ve seen the positive impact it can have on your business to date, but now you’re ready to scale it up.
Not every business needs social media! So don’t feel like you need to be prioritising this just because everyone else is. However, if you do know it’s important for your business, then it might be worthwhile to get some expert help and save yourself the guessing game and time.
Posting or engaging on social media has fallen to the bottom of your to-do list – or you just don’t enjoy doing it yourself.
Consistency is really important to getting the maximum results from social media, so outsourcing can be a good way to make sure this responsibility is off your plate and still being completed to a high standard every single month.
You have an established, consistent and distinctive brand voice.
If someone is taking over, you want to make sure they know how to write and communicate in your brand’s tone of voice. This way your customers are getting a consistent experience and you can continue building great relationships and brand awareness. If you haven’t really found your brand’s voice yet, it might be worth working with a brand or copywriting specialist to get this nutted out.
You’re open-minded to new ideas.
If you hire a professional social media expert to manage your content for you, you won’t get any value out of hiring them if you want to dictate every post. You need to be able to trust that person and open your mind to their suggestions and creative ideas – it’s their job to do the thinking for you! Of course, if you have some preferences or direction then that’s completely fine, but if you can’t trust your social media manager to own the overall strategy then you are either not the right fit for each other, or you may need to do some work on your mindset to feel more comfortable with outsourcing.
Your business is profitable and you consistently have the spare cash each month to be paying an ongoing social media management fee.
Never feel pressured to commit to an ongoing package with a social media manager unless you feel comfortable and confident that that package works for your budget and makes sense from an ROI perspective. If you’re not at this stage yet, then there are so many other options available. There are lots of great social media content planners out there that you can download and use to guide your posting – we even offer customised content calendar guides as part of our Digital Marketing Plans. If you need some further guidance beyond that, you could join a marketing membership that gives you content prompts to plan your posts around each month. We do this with our members every month!