Suzanne Chadwick 0:00
Welcome to the brand builders love podcast. I'm your host Chadwick certified business and mindset coach, author and speaker each week we'll be talking about simple but powerful business and mindset strategies that will help you build a lean, clean and profitable business. So you can learn to get out of your own way and pay yourself more more. Forget average, it's time to level up. We're gonna dive straight into part two of my interview with Ryan McPherson, from storytelling movement. If you haven't listened to the first part, head back to Episode 351. But otherwise, let's dive in.

Ryan McPherson 0:38
Take us through how you actually build your day or your week that is relevant for personal branding and relevant for people who want to grow that thought leadership. You already mentioned that you have this great habit for diary processing. Do you have other habits that really helps you to set yourself apart in the marketplace?

Suzanne Chadwick 0:57
Oh, my gosh, Brian, you're just speaking my language. Now. I love this question. I like things to be organized. It's one of the things I always say, one of my gifts is helping my clients organize their business so that it doesn't feel like a mess, and they know what they're doing. And so for me if I was to give you a little bit of background on my week, is that I always block out 830 to 930. For content creation, I normally don't take clients before 930 In the morning as well, I've got kids, they go off to school, etc. But about a year ago, I found myself thinking of like, alright, I posted tick the box, I was just in a bit of a bit of a space like that. And then at the end of last year, I really had to have a sit down with myself and have a good talking to kind of pull myself out of that I created the thought that when I share content, it brings clients, what that does is that it really energized the process for me. Number one, I was like I want to have more fun with my content. And Sue's when you create great content that you love. Because I always say to clients, the energy you put out is the energy you get back. So if I'm putting out energy that's like a tick the box, I did the thing, that's probably the energy that my clients and my audience are gonna get if that's how I'm creating. So I really had to change the thought of when I create content that I love and that I enjoy and that I feel energized by that creates clients for me, and it absolutely does, I know that that happens, then I was like, Alright, I need to create a practice and block it in my diary 830 to 930, I do content creation. So that could be recording a podcast, it could be doing a real it could be getting on stories, it could also just be going and engaging with other people too. So that's kind of what I do in that time. And then throughout my week, my Monday morning is a CEO morning, I also believe that you have to treat your business like your best client, if you want your business to grow, then you've got to invest strategic thinking time, in order for you to be able to see what's happening, assess, just work with your team and be very deliberate in the actions that you take. So I have had a CEO warning for a very long time now years, which I love. And the other thing around SEO time is don't give yourself the dregs. Don't give yourself like when you're tired, it's the end of the week, you might have an hour free and then you give yourself that give yourself your best time of the week and the best time of the day. So Monday mornings, I'm like raring to go. And so I give myself that time. And then for the rest of the week. It's really divided between client time. And then I also have things like we put out a podcast minimum one episode every week. So that's not will I put it out. It's when it goes out. I'm sure you're probably the same. And I think that's the other thing is that in business. My clients love it because I'm like, Okay, we are CEOs, we are not emotional toddlers. So I don't do things. When I feel like doing it. I do things that I know are going to move my business forward. I think also having that attitude means that I do my finances every week, I send out the invoices. Every week, I have my CEO morning, every week, I get my content out, like religiously every single day. And then we measure and we see what's happening in the business. So as far as running the business that works really well for me having that content shedule builds my personal brand. Like we know that we get over 30% of our clients from the podcast. I know why I'm doing it. I know the benefits of it. And I know the results that I get from it. And I think that people lose motivation a lot of times because they're not measuring what's working. They're not committing to the consistency. They're not putting in the time and the effort and the pause to actually stop and think Is this working? Or am I just adding to the noise are people connecting with this? So that's how I run my week. That's how I think about things. I'm a big one for thought management as well. So I think our brains can run riot if we let it. And so I'm very intentional. I teach my kids this, you get to choose what you think. And sometimes it works. Sometimes it doesn't. But when it doesn't, it's just like a muscle, you've just got to keep chipping away at it. So if you suffer from imposter syndrome, if you're like, I'll cease. I'm just not that organized. Like I couldn't be that structured. That's just a thought. It's not a reality, you could build the muscle and you could have a CEO day, every or morning, every week, you could do content, like every day for 15 minutes, even 15 minutes, we've really got to look at what's working for us and what's not working for us. And also, when it comes to building my personal brand, I do ask myself, What have I shared today, that helps me be seen as a thought leader? Like, am I sharing the way that I'm thinking why I'm thinking that and how that helps my clients, you mentioned

Ryan McPherson 6:11
that you get about 30% of your clients from the podcasting activity. I'd like insights into the podcasting. But I also want to know about this lead generation, and where the other clients come from, if not

Suzanne Chadwick 6:26
podcasting. So basically, every time somebody buys from us, there's a question. We're in the car, like, where did you hear about us, usually, and we need to do it for the last 12 months. But we've done it for the last couple of years. And it's been about 30 to 35% of come from the podcast, about 30% comes from 20% comes from social media, about 30% comes from when I speak. So as a speaker, when I'm at events, I always get clients, which is amazing. And then we've also got referrals. So our source of clients are those things, and we're always checking in on it. So with the podcast, what happens usually is number one, people might find me organically through the podcast. So that might be searching on branding, mindset, marketing, whatever it is, what I found is I get a lot of clients who are like, I've just discovered you, I've just been listening to you for the last four hours. How do I work with you. And that's amazing. From a motivation perspective. I'm like, now, if I'm honest, we've only just started, we're putting out like three episodes a week. Now, Randy just started doing that there are a lot shorter. So I've always been a very long form podcaster I find it hard to hard to be short form. Because I've got a lot to say, Ryan. Now we've tried to put out more content, but not as long form. And I'm seeing how that's going because everything's a test. That's how we're working on the podcast. And you'll appreciate this. And if anybody has a podcast, they'll appreciate this Omar who has the $100 MBA podcast. He's a biz friend of mine here in Australia. And he shared a little while ago that they get 2 million downloads a month. Yeah, yeah, you're trying tells me Yeah. And so I obviously I was like, Well, I have to know that I didn't get to where your downloads above. So I went and I listened to a YouTube interview that Omar was on. And the first thing that the interviewer said was, I feel like I'm really great and consistent with my podcasts. I put out a podcast episode every week. But this guy puts me to shame. He puts out an episode every day. And so it's a 10 minute, 10 minute, 15 minute episode. And he is very specific, three different lead generation strategies or how to have an upsell or so it's something that's very specific. And it's about a 10 or 15 minute episode, and he used to be a school teacher. So teaching is just in his blood. He's like, I used to do like five lectures a day, I used to create curriculums. He's like, so I just leaned into what I was good at. He does batch recordings where he might record, you know, 20 episodes, or whatever. And then he's kind of done for the next three weeks if he's posting an episode every weekday. So when I hear that I'm like, I can do that. I'm not going to do it every day. But we're testing out three times a week. And the reason for it isn't just for the downloads. But the theory the hypothesis. Yeah, because business is always a test. The hypothesis is that if we currently get 30% of our clients from the podcast, which equates to X number of clients and X number of revenue, if I increase the number of podcasts and I increase the number of downloads, which means that we'll be ranked higher, more people will see us all the rest of it, then in theory, I should get more clients from the podcast if we increase Our activity on the podcast. So I can let you know how that goes, because we're just starting out with it. But that's kind of how I think as well. Let me learn something. Let me test it for myself and say in two months time, like give it enough time, two or three months time be like, What were our download increases? Did we see an increase in clients? Did we see an increase in revenue? How has this impacted my personal brand? Am I growing my followers? Have we grown our email lists? I'm always about quantifiable, but giving things time to be quantifiable as well, not just being like, Well, we did it for a week and it didn't work. So that's not worth it.

Ryan McPherson 10:40
I can't wait to find out how that test ends, right. I imagine you've done this before. And you've had different results like you, you've identified a specific strategy or tactic, you've identified something to change in your business and your personal brand, or in your actual lead generation strategy. Can you take us through some of the things that have happened in the past that worked for you, and where you saw a big return on investment from making those those small changes, or maybe big changes,

Suzanne Chadwick 11:10
I'm a big one for being intentional. So for example, I just made a decision that in the last 12 months or so, I wanted to get more PR, like I wanted to be in more online publications. I wanted to have more website, backlinks, those sorts of things. We intentionally then did it research on all of the different publications that we wanted to be on, we pitch to them, they interviewed me, I wrote for them. And we had quite a lot of new, you know, publications that we were in, I wanted to get more speaking gigs, I set the intention, say the intention externally. And I have a reason for that. So I'll say to my audience, right, this year, I am going to speak at at least 20 events. That's my goal, I'm going to speak at 20 events, I have already seven booked in if you know somebody that you think I should connect with who is running events, or you know, conferences that you think Suzy would be great at that event, let me know, I will go and follow them up. I had a meeting with one of my clients who's an event manager, and I said to her, right, how do I get into the conference scene, etc. And she told me and so then we're like, okay, based on all of this information that we're gathering, we're now telling our community about it. Our community's amazing at, like, coming back to saying Sue's, you've got to check this out, they love being super helpful. Now I'm getting like, much like more speaking gigs after the big see, and events here in Australia have not, I guess being back to where they used to be, but it is getting there. And so it's now being really intentional. What is the goal that I have? What is the thing that I want to achieve? And now what do we need to do in order to achieve that thing? Like what are the actions that we're going to take, I'm a big believer in like, the marketing octopus is what I call it, there should be like at least eight different things I'm doing to achieve a certain goal. And after three months, four of them may not work. And so now we're going to double down on the other four. But I really want to think outside the box. Sometimes I think we are like I want to achieve the goal. Let me just do what I've continued, like what I've always done, and maybe something will change. And I'm like no, you've got to like try six other things you've not tried before, or test something new, or ask somebody else what they would do. And so I think that if you've got something that's working really well with you amazing, stick to it. But if you want to up the ante, and you need to think in a different way, then start asking other people for their ideas and brainstorming and then test things out and see what works and what doesn't

Ryan McPherson 13:53
when you're testing these hypotheses, I'm sure you have some failures too. Can you think of some things that didn't go quite the way you had hoped that they would have gone?

Suzanne Chadwick 14:02
I'm sure that there's so many I have launched in the past and not had the success that I want. There's one time that I always tell clients because I think it's an important failure and lesson that I learned is that probably about three or four years ago, I started my mastermind I called it a certain thing. I had a big webinar, I had loads of people on it, and then I sold one. And this was like in a November it was like October November of of whatever year it was 2021 something like that. 2019 Instead of believing that it wasn't good. I just knew that either. The message didn't land. Like I wasn't hitting the right notes with my audience. I didn't really love the name. If I was honest, I think I struggled to name it and I'm kind of somebody who's like, I really want to love everything about what I'm selling like this is the best name. It's the best brandy Like the messages killer, like, I need to feel that in myself where I'm like, Oh, this is so good. I can't help but share it with you like you got, you've got to come and see this. It's so good. I need to feel that myself. And I don't know that I felt that. So anyway, I did the launch. I didn't get the result that I want. And so I didn't just chuck it in the beat. I kind of took a step back once again paused. I wasn't the emotional toddler, I was the CEO. And I assessed what was wrong with what we had done. And when I say we, that's me, myself and I, yeah, it was me most of my decisions over the next three months, like the November December the January, I renamed it i rejigged the messaging, I interviewed people who had been there to really understand what landed or what didn't land, I rewrote the sales page. And then I ran the webinar again, and we got like, 10 clients, and I made $100,000. I think that this is where when you're testing something, you've really got to be in the test. And what I mean by that is, when you do something, and it doesn't work, don't be like, Oh, well, that obviously doesn't work. The question is, did you need to tweak something, I'm married to a scientist. He's in a lab, as soon as he comes home, and he says, we did the we did the lab test today, we did the experiment, and it didn't work. And I'll say to him, Well, why? And he said, I think we just need to tweak this thing at the beginning, the rest of it, I think, is fine. We've got to tweak this one thing with a webinar, I had to tweak a couple of things. And I really had to be all in on it with other things like I've got a funnel right now that isn't converting the way that I want. So now we have to go back and say, do we need to tweak the message? Do we need to tweak the emails? Do we need to tweak a heading? What is it that's not working? And I think as a business owner, you don't want to be somebody that just throws everything out at once you've got to be somebody that's okay with going well, that sucks. It doesn't work. But what can we shift and change and test to see how we can make it work?

Ryan McPherson 17:03
It sounds like personal brand coaching, his also business coaching, how do you do even distinguish between the two? Because it sounds like you have amazing business coaching ideas that you're embedding in this conversation about personal branding? They're so interrelated, aren't they? 100%.

Suzanne Chadwick 17:19
Like, at the end of the day, your personal brand is a vehicle to grow your business. Yeah, like, that's just, it's one of the ways that you connect with your audience. And you grow your business. If I'm honest, I It's really interesting. I mean, I think that you've got people who grow their personal brand to educate, but at the end of the day, they've got a business in the back end, there's a reason for it. Yes. So when I think about Brene, brown, and I love her, you'll hear me talk about her all the time. She's very deep. She comes from a social working background, she's very deep in the research. And in the depths of it is what I would say, but she's built a personal brand around it. And there are absolutely products, but she's got programs that are big, she gets paid like $350,000 to speak personal branding is part of a business strategy. That's why you've got to have a strategy around your personal brand as well. It's not just like, oh, well, I'll just show up and people will get to know me. It's things like, what's our PR strategy to get our name out there more? How do I get more speaking gigs, because I know that when I speak, we get at least 20% of our clients to it like it's a strategy. And yes, I love to share my thinking, I love to share my thought leadership. And I love to share my stories. And I love to help my clients. It's all mixed in together. But there are certain elements of a personal brand, like a podcast, like a book like speaking, etc. That means that you can grow your business with a specific intention. It's 100% intertwined. I just think if you want to grow a business and a service based business as well, in 2024, you have to have a personal brand strategy that is intentional, and strategic, and that you can measure and see what's working and what's not, and how you want to be in that personal brand with your audience.

Ryan McPherson 19:14
And you mentioned a book, you mentioned that as a vehicle as well. What made you like really take the leap from podcasting to book,

Suzanne Chadwick 19:23
I just, I just felt like I wanted to do I knew, like at the time, I just thought, I've got so much content. And it was definitely strategic around, you know, the assets like the courses and stuff that I have. But it's really interesting because I do think that a book doesn't have to be the hardest thing that you write. And I'll give you an example is that with my book, which is play big brand bold that I published in 2019 I'm almost finished my second one, but it's like it's taking a while. I took all of my stories and the things that I share When I'm speaking or on the podcast, and I put that in the book, and then I took certain elements of my course, which is brand builders Academy, and I put that in the book. And then I looked through my podcast, and I grouped some of the things that I talked about. And I put that in the book, it's become a really great lead generation for me, but it was at the time, it was really just something I wanted to do for myself, I kind of wanted to hold it in my hand. And I wanted to have something that was physical that I created, I think it's interesting, as a service based business, I'm constantly working with clients and giving them advice, and, you know, helping them but I'm not making anything physically that I can hold in my hand. And so it was something that I really wanted to do. And it's been such a great asset to my business, I think the thing that I would say to clients, especially if you do have a lot of thought leadership, and you have created a lot of content, a book is not the hardest thing to put together. But I think it's just making sure that it's, I'm gonna say not dry. Like, I think that if you're going to create a book still create a book that's really enjoyable for people to read and listen to and consume. And I think that's something that my clients have really enjoyed. They're just like, I got your personality. And I learned about like, when you were a kid, things that you went through, like it was a connection point. Yeah, I think for me at the time back in 2018, it was just something that I felt like I really wanted to do. But it's been a great personal brand asset.

Ryan McPherson 21:31
I bet I bet. And it sounds like the journey of doing it was also incredibly instructive for the process and for helping clients more right. Can you think of some examples where you have helped a client with a specific breakthrough, that led to big things big good things happening in their business, or in their personal branding life,

Suzanne Chadwick 21:53
when I think about clients who have built really strong personal brands, the things that we dealt with at the start, were them understanding their own story, and getting really good at telling it, but then also the confidence to show up the confidence to see themselves as somebody who, who can lead. And I think that depending on where you've come from, like whether you've come out of corporate or, you know, you've stayed at home or on looked after kids or whatever it is, I think that our inability to sometimes say our own value is one of the biggest barriers to my clients showing up and being like, Yes, I can be a speaker. Yes, I can be an author. Yes, I can see myself as a personal brand, and somebody who has something of value to say one of the biggest shifts that a number of my clients have had, he's really working on their self belief, and also their courage. And I always say choose courage over competence. Because if you are somebody that's like, well, it's the whole imposter syndrome thing. Do I know enough? Do I have enough experience? Good, whatever it is, you know, have I worked with enough clients to be able to do this? I'm just like, Yeah, but are you just willing to give it a go? Like, you don't have to ask yourself, Am I competent enough? But am I willing to be courageous in this moment? And so one of my clients who is highly experienced, she's a psychologist, beta psychologist, 20 years, but because she'd worked in therapy, one on one, now moving into one to many, she was just like, well, do I have anything of value to say, and it just kind of blew my mind a little bit where it was, like, course you do. Like you've got so much experience in this particular area, once we sort of worked on. And it's interesting, because obviously, as a therapist, like I'm helping her with mindset, but you know, the plumbers tap is always leaky, as we say, once I kind of helped her and worked on that with her. And then we were able to create methods around how she would talk about the things that she knew in a more digestible way for her audience. And then just starting small, just building that confidence and building that courage to show up and, and be okay to share what you know, and allow people to come to you and ask questions. And knowing that you can help them, I think, is has been a really big shift for her in particular. And now she's like starting a podcast. And she's like, we're looking at whether she writes a book and I don't think that every asset is essential for every single person. I will say to somebody, they're like, should I start a podcast? I'm like, do you like to speak because I can talk underwater? I'll talk all day long. So I don't have a problem with speakings podcast leans into one of my strengths as a speaker, it's not for everybody. So you've really got to think about are you better as a writer? Are you better on socials? Are you better at long form content? Are you better on the stage? Whatever it is, I think it's just looking at what that looks like. So for her, we've done the self confidence thing. We've done the method like, what's your method? What are the models? What are the things that you speak about that you want to become known for? When we look at the podcast? How are we going to structure that? What do you want that to look like where you want to be talking about, maybe it's 15 minute episodes, once or twice a week, like whatever works for you is what we'll do that is where I'm seeing Transformations is the valuing yourself and being willing to go, I'm actually going to step up to the plate.

Ryan McPherson 25:26
And I imagine that fuels you to when you see your clients knocking it out of the park, it's it's just so much more purpose driven work, isn't it?

Suzanne Chadwick 25:34
Even yesterday, I said on social media, one of my clients landed a really big consulting client, which was worth a lot. And it is the best feeling in the world watching my clients become more confident, watching my clients land, like their dream clients, even whether it's a little thing, whether it's a little step or a big step, I am just here for at all, because I just see that as my job. I remember years ago, when I first started my business, my vision was to support women to become bold and powerful voices in the world and claim this space with confidence. And that has been my motto. Every year since I've been in business for 10 years, I see a lot of people and I have chosen to mainly work with women. But I see a lot of women that devalue themselves. And I see a lot of them who are highly talented, highly skilled, like my psychology client, who just kind of go, but do I have anything with saying, and I think that that breaks my heart, you're awesome. Like, you're amazing the things that you say, I'm just like, wow, you've just blown my mind. But they don't really they're like, Well, I say that all the time, though. It's kind of the curse of knowledge as well, the things that we know really, really well the things that we talk about every single day, we just assume that everybody knows that. And they don't like if you're listening to this, and you think that people know what you talk about. They don't when we don't share our expertise, our knowledge, our stories, our experiences, what we've learned how we think there are people out there who are literally just waiting. And this is another thought that I have, there are people who are waiting to learn how to step into being that bold voice, there are people who want to build their personal brand that they don't know how to, there are people who are wanting to create this business or they're wanting to work with a particular type of client, and they just don't know the path to do it by me not sharing it, I'm missing the opportunity to help them to do it. And you don't need to be the number one, you just need to be the helper in your community and in your space, and be the person that your audience wants to work with you. You're the movement maker, I think that if we can just focus in on our clients and get out of the comparison of, well, I'm not as big as them, and I don't earn as much as them and I don't have as many followers as them. I think that's the biggest killer is comparison. It is 100%, the thief of joy, I shared something on Instagram the other day, and somebody left a comment. And it was about money management. And she said I don't look at my money. And I don't manage my money. Because I'm always disappointed that it's not as much as this other person. Once again, that breaks my heart. I'm just like, whatever you're doing, somebody else is looking at and going oh my gosh, look at this business got like 100,000 followers on Instagram kind of really gets me. So that's my mission. That's my goal is to help women get out of their own way. So that they can be the bold voice and create the community have the connection and be the movement maker that they want to be

Ryan McPherson 28:48
noble goal with huge purpose pay off whenever you're seeing your clients succeed like this. I know you've mentioned sources of inspiration already. You talked about Brene Brown, you talked about these other people who really are luminaries, can you speak to other examples of where we might go to learn more about personal branding? Specifically?

Suzanne Chadwick 29:09
Yeah, so I think that there's two things Chris doe, he talks about personal branding a lot. Also Marty Neumeier. He talks about branding, but I think that there's absolutely a connection and relation there. I don't look always for people who talk about personal branding. I look to people who have big personal brands, and then I like dissect that. So I'm like why do they have a big personal brand? Why are they somebody that I'm always coming back to? What is it about what they do, how they speak the things that they share that I can learn from? So for example, Alex hummus I have been I'm not gonna say struggling but battling with the thinking around having fun in my personal brand because I enjoy having fun. But then I look at Leila her mosey and I respect her so much. And it's like do I want Do a dancing reel? Or do I want to share really like top notch content that shows my expertise but really helps my clients? And so that's something I think that's really interesting right now, even for me as far as how I'm building my personal brand, how do I want my personal brand to be? What am I learning from the people who I really respect and admire? Because I'm like, playing like homos is not doing any dancing real, that's for sure. When you're wanting to learn about personal brand, I would really encourage you Christos, a great person to listen to. But really look at people and ask yourself, and this is a question I love to ask generally about brands, is that, as Marty Neumeier says, brand is the emotional connection that you have with your audience. Why do people line up around the block for three days for an Apple product, when they've already probably got the latest one that's out? Why the people flocked to see David Bartlett, there were 1000s and 1000s of people that came here in Melbourne, when he spoke, the auditorium was massive, and it was packed. And so I asked myself, What is it about him that makes his personal brand so powerful. He's even said that it was when he did the podcast. And he brought all the experts on, which is really kind of like collaboration, you know, personal brand growth through collaboration and association, once he started getting really big names on the podcast, and obviously, his podcast is amazing. Like the quality of it is, is very, very good. I love it. But once again, I step back and I ask myself, why, like, what is it about him is that his personality? Is it the fact that he's associated with so many really highly skilled and incredible and interesting people? Brene Brown, she's got a great personal brand, because she's a great storyteller. And she's got the collective research, I know that what she talks about is grounded in science and things of substance. And so I also think that personal brands are very connected to our values, branding in itself, we buy what we want to be doing, have the brands that we buy, fulfill our identity. And I think that when you are building a personal brand, you've also got to ask yourself, what is the identity of the person who really likes me? Yeah, the person who comes back and listens to the podcast every week, the person who buys my course the person who comes when I speak, whatever it is, what is it about me that they want to see in themselves? What is it about me, that helps them to learn, grow, create, connect, whatever it is, and I think you've, it's good to understand that about yourself as well when it comes to your personal brand. So by understanding what attracts you to other people's personal brands, so Brene Brown, like my brand archetype is the sage and the magician. So if you've ever done a brand archetype, your you know, that's something you can do. So the sage is the wise person, like the expertise, the substance that's really important to me. And then the magician is what's possible, creating a sense of what's possible, the magic, the transformation for your clients. Those are two things that when clients come to me, those are things that they say, you used to work for a big four consulting firm, you built a consulting a global consulting business, you've now you've had your business for 10 years, the expertise is what they're wanting. But they also love the fact that I love to have a law firm I love to joke around, I tell them that it's possible for them, and I show them how it's possible for them that they can have the transformation when we listen to our clients and why they come to us and what they want more of. I think it helps us to build our personal brand, once again in a very intentional way, where we can hone in on those things, because your message can only be honed when it's witness. And I'm gonna say the same for your personal brand. Your personal brand can only be honed when it's witness. So listen, be somebody who listens to what it is your audience love about you understand what really attracts you and magnetizes you to other people, and then be intentional with how you craft and build a strategy around building your personal brand. So

Ryan McPherson 34:25
we have values we have identity we have speaking to that audience we have listening to the audience. Are there key takeaways from the things that you just said that are more important that you want people to really remember these are the ones that you really want them to take

Suzanne Chadwick 34:40
home when I talk I when I speak on stage. I always say this If you take nothing else away from nothing, yes, away from this, the things that I would like you to take away to work on the value that you see in yourself, whether that's crafting your stories, going back over them Really understanding why people love you and Pete some liberals really struggle with that. They're like, No, like, that's, that's so awkward for me to even think about. But your clients will tell you why they came to you, your clients will tell you why they love you. And you've got to take that as one of the building blocks for your personal brand. So you've got what you want to be known for, and all the pillars that we talked about, and then really think about why do my clients love me? And how do I amplify that in a bigger way to not only grow my brand, but to connect on a deeper level with the people who really resonate for me? And how do I really bring more of myself through my failures, through my stories, through my successes, through my authority through the things that I help my clients? Do? I think that when we spend the time in that, I think it makes our personal brand. And, obviously, because it's one of my values, like it makes it more substantial. A lot of times today, and I'm you know, it's a bit of a generalization, but I know that I crave substance. And I think people with substance rise to the top.

Ryan McPherson 36:10
If you have that substance, like Suze has you to can rise to the top. I think that that's really great advice to help people who are struggling with what their offer is or what their identity is for their personal brand or who to talk to, or how to help clients even on the business side of it is you shared so many amazing things here. I am so excited by the impacts that I know people will have from taking just a fraction of what we've talked about here today and apply it to their own personal brands. Where can people find you if they want to know more? And please spell things out. Or our listeners

Suzanne Chadwick 36:47
say you can obviously go to my website, which is Suzanne chadwick.com. So that's su Zed ch a DWICK. And I am Suzanne Chadwick on all social platforms, but I hang out on Instagram the most. So if you just go to Suzanne Chadwick on Instagram, you'll find me there as well. Those are the two main places I would say your website

Ryan McPherson 37:08
and Instagram those your main places. But I remember there was unendlich

Suzanne Chadwick 37:12
hot cars.

Ryan McPherson 37:13
I want to know about the podcast do please get this.

Suzanne Chadwick 37:16
So I've got the brand builders lab, because we're always testing we like a good hypothesis. So you're the brand builders lab podcast on all of the platforms, you'll be able to find me there too. You can binge it into a excellent.

Ryan McPherson 37:29
And what was the name of that book too.

Suzanne Chadwick 37:32
It's called play big brand bold, and it's hopefully you can't miss it. It's on Amazon as well. So, so yeah, it's on my website. But if you go to Amazon, you'll be able to find it and it's also on Audible says

Ryan McPherson 37:44
thank you so much for joining us and for sharing your wisdom. We really appreciate you.

Suzanne Chadwick 37:49
Thank you so much for having me.