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So welcome back, we are on the brand builders lead podcast this morning, we are doing a live on Instagram as well as recording the podcast. And I wanted to talk about yesterday or this week, I was talking about how you can crack the content code and build your brand in 2020 fours I wanted to follow it up with your daily brand building and sales activities. And so I'm going to be speaking at an event later this week, where we've got about 100 business owners, and they're all from brands that I would say they probably feel not particularly sexy. So it could be everyday brands rather than big, flashy, sexy brands. You know what I mean when I say that, right? So I wanted to talk about what you can be doing to build your brand on the daily because I think in the market right now, if you're not paying for ads, where you're being visible all the time, then you've got to think about what are we doing organically? What are we doing so that our audience are connecting with us because you've got to remember, building your brand is about building an emotional connection with your audience. And it's kind of building that a rational connection where they come, they want to see what you're doing, they want to find out more about what you've got to say, because whatever it is that you're sharing with them is valuable to them. We want to follow brands that we feel we resonate with, that we feel an affinity to, that connects with our identity as far as who we want to be and how we want to be seen in the market. So we think about luxury brands. And obviously, that's something that you can understand a little bit. But let's talk about what you can be doing on the daily when it comes to building your brands. Now, first of all, we're going to assume that you have your products and services all set up. And I'm also going to assume that you maybe have more than one revenue stream. And the reason that I'm saying that is that I think it's really important, especially when we start to talk about making sales on the daily as well is that when you have multiple revenue streams, it means that if one goes up, the other one might go down, and vice versa. And it can be a little bit of a roller coaster. So for example, from 2016 2017 through to 2021 2022. Horses were the majority of our revenue. And then from 2022. Till now, more one on one coaching clients have been coming through. So we're still getting clients through our programs. But we've definitely seen an increase in one on one coaching in the last couple of years. And so just having a few different things in your business means that you're generating revenue through multiple streams. And so for me, we've got the one on one coaching, we've got our courses as well. We've got BBC consulting, so board vibes consulting, which is my personal brand and Content Agency, and then speaking, and so I've kind of got about four or five different revenue streams. So I want you to think about, you know, do you just have the one revenue stream? Or do you have a few different ones that you can always kind of fall back on if one is not selling the way that you want. And so the first thing I want to talk about when it comes to building your brand daily, and I think that's what's required is that my brand is all about building your brand. Yeah, that's what I talk about. I come from a brand, but I agency background. I'm a business and branding coach, and I talk about being profitable. So really helping women to manage their money and their mind so that they can pay themselves more, and building a brand on the regular. So

just thinking about what you're doing to connect with your audience. So things like either going live or doing a podcast or thinking about how you're having more conversations with your audience, whether that be in emails, on stories in whichever platforms you're in. If you're on LinkedIn, being there as well. And asking yourself, What am I doing today? That's gonna help me build my brand. What am I doing today that's helping me connect with more people. What am I doing today where I'm having better conversations, and I'm reaching out to the people that may already know me, like me, and trust me, and it was really interesting. One of my clients about a week or so ago, about two weeks ago, she said, Suze, like, you know, business has dried up, I don't have a lot going on. And so we talked about what some of the activities that she could do would be

She went away, and she did them. She contacted all clients, she sent out an email, she connected with her network, she had more conversations. And then she dropped in our community that she now had, like all of this business that was coming in. And so I think that if you're in a place where you're like, I'm maybe not getting or generating the revenue, or the activity that I really want to, then you've got to ask yourself, what are the revenue, revenue generating activities that you're doing every day that are gonna help you to get to where it is that you want to go? And I think that a lot of times people alike are well, I created some content. But what kind of ecosystem? Is that content in? Where is it actually taking your audience? And what is it actually doing when it comes to you building trust and connection with your audience as well. And if you don't have a strategy around the way in which you're building your brand, and you're not measuring what's working and what's not working, then I think that that is where a lot of people fall down. Because they're like, Well, I did the I did that piece of content. I'm like, okay, but where is that content going? And just thinking about what that looks like for you, and how you are leading your ideal clients, to where you want them to go? Like, do you have a clear overview of what that customer journey looks like. And if you haven't done a customer journey for a while, or whatever, then I think it's really worth doing. It's one of the things that we go through in brand builders Academy, when you're doing your brand strategy, one of the things that we work through is the customer journey, and really taking a look at where are people finding you? Where are they coming in? And then how are you taking them through to a place where you're solving their problem, you understand what they need, and then they're like, Yes, this is for me. And if you haven't mapped that out, then it's definitely worth doing. Because you might find more opportunities to connect with your audience through your customers journey as well. And so, you know, if you're a solopreneur, and you don't have a content team working for you, then it's really up to you to build your brand every day. Now, I think that there are smart ways of building your brand where you can get more out of what you're doing. And yesterday, I was working with one of my amplify clients where she's about to start a podcast. And so we were taking a look at, you know what's going to come from the podcast watch, she's answering what she's creating. And then the fact that her VA will cut videos from a get test, like, we'll get quotes from it, maybe get a blog post from it, but also reverse engineering that and taking a look at some of the blog posts that she's already created on her website. And now doing podcasts about that, too. So I just really want you to know that it's not always about, oh, what else what else, what else, it's about building a content ecosystem that builds your brand every day. That means that people are hearing you seeing you connecting with you, in some way, shape, or form. And it doesn't have to be hard. And I think that's the thing. I think a lot of people are like, Oh, this is so much work.

And there is work to it. But you can absolutely build the systems that support you to be able to do more of what you're doing. Just like when I do a live, I do a podcast, and then my VA does snippets from it as well. And we get an email out of it. So really think about how you're building consistency across your messaging, and doing it from a master content place. And this is the master piece of content. Yeah. And then when you think about how am I building my brand every day, what is my intention? Here? What am I intentionally doing? How am I intentionally showing up and doing it in a way where I'm like, I know why I'm doing this. And I know what it's going to do for me. And I know that it's going to help me connect more with my audience. And as we always say, people can never remember whether they see you in person or online, if they're just seeing you on the regular. And the more we see people, the more we listen to people, the more we trust them. And so if you are not getting the clients that you want, sometimes it just takes more time to build the trust with your audience as well. Because, for example, I bought from somebody the other day, and I have seen quite a few videos, I've listened I've watched, and I want to probably say only for a few months. And it's a particular thing that she teaches. And I'm like I really love that. And so then I just went and bought. And I think that we underestimate the power of showing up on the regular and the power of sharing our thoughts and ideas and the things that we do. It will absolutely help you to shorten the sales cycle when you build trust with your audience. And so I want you to think about whether you're doing enough to do that. And that's kind of going back to what we were talking about earlier which is around the cost

Some a journey, like where are people finding you? What is the process that they're going through? What is why are they buying from you? And I love that question like, in our cart, so when somebody buys from us, we usually ask them where they found us. And then we might ask a question like, What made you decide to buy from me? Or what? What was it that made your decision to go with this particular product or service? And the more information that you can get from clients as well as to why they bought? What was the trigger for buying, you know, like, where did they come from those sorts of things, then you can do more in those places as well. So you know exactly what you need to do to potentially attract more clients to you. So that's the first thing is what are you doing on the regular everyday to build your brand and being really intentional about it, aligning it to the customer journey, having the master content that you extract loads and loads of additional content from so that you've got the consistency of brand and message as well. And then the second thing is around selling every day. And so are you selling every day, and you might have and I just want to say, you can obviously be showing up and selling on your socials or wherever else that you like to connect with your audience. But also, having great funnels means that you can be selling every day. So if you have things where people are coming in, they're watching your videos. So if there's an opt in, they're watching your videos are watching masterclasses, they're getting information from you, then you are selling to them, even though you may not be showing up. And obviously, we don't want to, like we want to build systems that allows us freedom from our business as well. And I feel like it's a balance, I think that a lot of people don't do enough to build their brand, which then takes people into the funnels that automatically sell for them. And so I think if you can get that balance, right as well, where you're like, Okay, let me show up and build my brand, let me create the ecosystem of where people are learning to trust me listening to me connecting with me building a relationship with me. And then I've got these funnels or these freebies, or these things that they can go and connect with that then over the next two weeks, sells the product or the service, or continues to build the trust, or makes the offer. And so I want you to think about how are you selling? And where are you selling every single day, either through the systems that you have, or through the content that you create.

And just the other thing that I think I don't see a lot that I think is worth thinking about how you do is transformation sell. And sometimes were a bit shy, were a bit like I don't want to talk about the success that my clients have had. But when you talk about the success that your clients have had, it makes other people want to work with you. So obviously, we know testimonials work. But I also want you to think about how you're sharing, you know, if you're somebody that's struggling to build their brand and get really organized in their business, one of my clients, this is something she's really struggled with. And when she came into BBA, then these are the things that we did. And these were the results that she had, number one, if you position it so that it solves a problem. So somebody who doesn't know what to do every day that are now to build their brand. They have no systems and strategies. That's what BBA does. And so when I position it like that people who were experiencing that are going to be like, yes, it will mean more. So if you are then speaking to the right audience, the second thing is, is that you're sharing a story, we love story. And so I'm going to tell you a story about a client who was in your position, and this is what we did. And this is the outcome that she had. And so then you stick around and you listen to the story. And then obviously within that story, your seating as well, like you're letting them know that there is a solution to their problem. And I think the more that we can get comfortable with sharing our clients stories, and obviously you don't need to give details about the who, etc. But transformation sell. And the reason that transformations sell is because transformation throat shows your authority. It shows your expertise, it shows what you've done, it shows who you've worked with, and how that's worked for you. So I just really want you to think about are you selling the transformation? And are you sharing the successes that your clients are having? Because I can tell you now, the people who are they're the ones who are attracting more of the clients. And so thinking about how am I selling every day, either through the content that I'm sharing through the stories that I'm sharing, and through the authority that I'm building, and then when I'm not on when I'm not like online and doing it in person, then how are the systems that I've built in my business continuing

To sell for me and build trust and tell story. And so I think that there is a way to build that ecosystem for yourself in your business so that you know that you're building your brand every day that you know that you're selling either in person or on autopilot. And you know that it's working for you as well. And so just think about how that works in your business and what you might need to tweak right now. And I do think that there's always things that we can be looking at and saying is that working for me is that helping me achieve the goals that I want to achieve? And what are the things that we need to tweak and change. And so even last week, I did a session with somebody around like redoing our funnels and making them really simple, making sure that they all go to the places that we want them to go to offering people things where if this is not right for them, then this might be a better fit for them. And just being able to go through that and making sure that it's always doing what you want it to do. And that it is working the way that you want, it looks the way that you want it sounds the way that you want and that it's on brand as well. So think about those things and how you can be number one, building your brand every day. And number two, selling every day, but in a way that feels really good. And in a way that works for you and in a way that continues to create the brand experience that you want your clients to have. And I think that that is one of the most important things as well, is that you can actually set your business up to do a lot more for you than what you can do on your own. And you can make it a great experience, the way in which you write the way in which you offer things the way in which you get feedback. You can create a great brand experience for your customers that then obviously amplifies your brand because they're talking about you as well and they love working with you and they get the results that they want from you and so it's all a knock on effect. So that is what I wanted to share with you today on the podcast and here on Instagram Live to is all about how you are building your brand daily and you are selling on the daily as well. And so if you've got any questions, let me know. But otherwise, I will see you soon