Suz Chadwick [00:00:00]:
Welcome to the Brand Builders Lab Podcast. I'm your host, Sue Chadwick, certified business and mindset coach, author, and speaker. Each week, we'll be talking about simple but powerful business and mindset strategies that will help you build a lean, clean, and profitable business so you can learn to get out live your own way and pay yourself more. Forget average. It's time to level up. Hey. Lovely. Welcome back to the podcast.
Suz Chadwick [00:00:29]:
Amazing to have you here. Oh, it is planning. It is planning mode. I don't know if it's just me. I love to dive into planning mode. I've got my, you know, evergreen 12 month calendar that sits semi wall, and it's basically 99% 2024 now. So I've just got November December still in there for 2023, but the rest of the calendar, I'm already planning for 2024. And as I sit here recording this, I've got a little 2024 calendar in front of me as well where where I am starting to really look at what I wanna be doing in 2024 and really rethinking a lot of things in business you because things have shifted, things have changed, and so I think that it's really important for us to keep up with how business is evolving as well.
Suz Chadwick [00:01:23]:
And I think all the conversations that I'm having with my different communities and with my own peer groups. Has just been really interesting to listen to what people are doing and also listen to where people are focusing. So I I'm gonna be doing some episodes in the like, this month, the next month. Well, when I say this month, it's the end of October already. So in November December, really looking at some trends that are happening in the market, some things for you to be thinking about as well. And I am very excited that I am launching a new membership too, which I am going to be mentioning at the end of this episode that you will be able to check out as well. And it's all to do with what we're talking about today, which is becoming powerfully productive or what I am coining the term, a super doer. So I shared on an Instagram story a little while ago that I have days where I feel like I am a super implementer, a super doer, where I basically block the day out, and I don't get online as in any socials, etcetera.
Suz Chadwick [00:02:33]:
Dry, I don't have client calls. I just lock and block the day where I am building, creating just 100% focused with blinkers on, hyper focused on getting something done. And I actually love those days, I have to tell you. I feel like, I walk away just feeling like I have achieved so much. And so we're gonna talk a little bit about that today. And last week, I sat down, and I wrote the membership. I wrote the sales page. I wrote the emails.
Suz Chadwick [00:03:07]:
I built the carts. I created the Facebook group. And and then I was like, do I want a Facebook group, or do I wanna move to school, which is a community based platform now. So I'm kind of, like, right at the very end of everything being ready to go and just spent that day getting it all done. And I think that when you commit to being a super doer. When you commit to being super productive and you're very clear on what the outcome is, you can achieve so so much. So today, I'm gonna be talking to you about how you can become powerfully productive and some of the things that have really helped me to get stuff done. And I've also got a little questionnaire for you that's gonna help you to really CES, where you are with your productivity, and look at what you can be doing better.
Suz Chadwick [00:03:58]:
So if you head to the show notes, which is sueschadwick.comforward/pod three ten, then you'll be able to grab that as well. So without further ado, let's dive into this week's episode. So my question to you is, are you tired of not being as productive as you would like to be? I have to say that is one of the most common things that I hear from a lot of my community and my clients. They feel like they get in their own way, overthink things, and are basically scared to implement and do the work that will make a really big difference in their business. So I don't know if that's something that you can relate to or not. Maybe you have moments in time where you feel super productive and other times when you don't. And so today, I really wanted to talk about how you can become a super doer, so somebody who is super productive, somebody who is a super implementer. And I thought Superdoo was a little more catchy and, to be honest, kind of, you know, bit more fun as well.
Suz Chadwick [00:05:01]:
And it's something that I love helping my clients to to be able to do like, when I work with a client, especially some of my 1 on 1 clients as well, where we power through. Like, by the end of the time we've worked together, they have the rebuilt their entire website. They've redone all their products and services. They've redone their pricing. We've worked out, like, a different marketing strategies, sales strategies, and it's so exciting, and it feels so good to tick off really big things in the business. And so that's something I love to do, help my clients to be better performers, meet be more productive, get more things done. So I think one of the worst things in business is for us to get in our own way. And if we can learn to create more productive environments for ourselves, I think that it can make a really big friends.
Suz Chadwick [00:05:53]:
So as I start, and as I said before, start to really plan out the next 12 months or even if you're planning out for the next 90 days, these are a a few things that I think can really help you to become a super doer. And I actually went out for breakfast yesterday with Marianne, and we sat, we really looked at what our products and services are, things that we need to shift and change, and looking at, you know, 2024 or what it is we wanna do. So doing it with somebody as well is always fun. But number 1, I think it's really important to be honest about your capacity and what it is that you're able to do. So I want you to think back, you know, and really take a look at either the past, like jobs that you've been in, other things that you've done, and think about, you know, where do you think your capacity is? Like, if you were to say 10 is like you are nailing it. Like, you are getting so much done, whether it's at home or whether it's, you know, what you're studying, whether it's in your business, whatever it is. When you were really busy at one time in your life, what would you say your capacity was at? Would you say that that was a 10. Would you say it's a 7? And right now, when you're working, what would you say your capacity's at? So some days, I feel like I am nowhere near what I'm capable of doing.
Suz Chadwick [00:07:17]:
And I guess that's the question. It's like, are you working to where you think you're capable, or are you working under that? And so a really great way to look at it is that if you were to be honest when you look at your week, and let's start with the day, how productive are you. If you work a 6 to 8 hour day or maybe less or maybe longer, whatever it is, how many hours do you think that you're productive within the time that you're working? Now this isn't about being productive a 100% of the time because we all need downtime, we need breaks, but I also think that we can be really honest with ourselves about whether we're fluffing around or whether we're doing the work that matters, the work that's gonna really help you achieve your big goals. So this is something that I call a mirror moment. And if you were to track your activities for the day and then maybe a week to see how productive you are. What would you see? Now you might already be able to see this by looking looking at your diary, so your calendar. If you're a lock it and block it person like me, even when I'm doing my own work, I'll lock that time into my diary and, you know, to write a sales page or to write emails or whatever it is. So for example, when I had that super productive day last week, I basically blocked out my entire diary, and I wrote down all the things that I wanted to get done.
Suz Chadwick [00:08:37]:
I had my little checklist that I wanted to get done that day. And so, you know, even though I may not record everything that I've done in the day, I know that at the end of the day, I've worked to my full capacity. And so, also, when you think about your capability and your capacity, everyone's gonna be really different. Like, when I started my career, I worked in high volume environments, meaning we did a huge amount of work in a day. When I worked at Deloitte, I was managing over 300 candidates at any one time, managing senior partners and leaders, doing reporting, interviewing, and a whole lot more. So I know that my capacity levels for the amount of work that I can get done, a very, very high. And I also know what I'm capable of. Now do I wanna work like that all the time? Hell no.
Suz Chadwick [00:09:30]:
But I know what I could do if I wanted to. And I think that's the question you've gotta ask yourself because there might be times in your business and times in your life where you can access that, like, super capacity, become a super doer because you know that you're actually capable of that. So you need to know your capacity and your capability, and think about where it needs to be in order for you to reach your goals. So if you're somebody his, like, I know that I wanna create online products or I know that I wanna do a certain thing, but then you're not actually taking the steps to be able to do it, and you're not working at your capacity, and you're you're not using everything that you know that you're capable of doing, then you've really gotta ask yourself the question why. And I think that in order to become powerfully productive an a super doer. You've kind of gotta commit to, I know what I'm capable of. I know that I've got the capacity to get this done, and now I'm going to commit to myself to actually do this. The second thing I think that really helps is to set clear goals and powerful plans.
Suz Chadwick [00:10:37]:
If you haven't worked it out already, I'm a planner. I like to plan. So we're currently working through business strategy in the Bold Business Academy at the moment, because we're in a live round right now, which I absolutely love. It's all about setting your big goals for the coming mums. You know, we look at what products and services you have, how much you're charging for them, you know, what that means, re cash flow low in your business and what you're really going after. Now in order for me to become a super doer, I need to know what I'm actually going to be doing. I need to know what I'm going after. I need to know what strategies I'm following and what I'm trying to achieve.
Suz Chadwick [00:11:16]:
So you feel if you feel like you're not productive, it might be that you don't have the direction or you have a planning problem rather than you're not wanting to do the work issue. So for example, you might be like, I actually really wanna do the work. I'm I'm ready to do this. I'm ready to go. I just don't know what to do. And so I think that that can become a your planning issue. And I used to have clients, and I might still, but I used to have clients where they were like, I don't like to plan. I like to kind of, you know, be fluid and see what happens and see where the thing you know, see where things go.
Suz Chadwick [00:11:53]:
But those were the clients that used to get stuck all the time and not achieve things because they didn't have a plan. They didn't know what they were going after, and they weren't kind of tracking how they were measuring against the plan because they didn't have it. So that is something that I think is going to really help you is to set clear goals and have powerful plans. And the key thing to have in place, you know, things like having a brand strategy, how you're gonna become known, what you wanna be known for, having your business strategy, what you're selling, how much you're selling it for, what you're gonna build, you know, in regards to revenue, managing the business for the next 3, 6 months, having that marketing and sales strategy, what you're gonna market, when you're gonna market it, how your sales are gonna be coming into the business, and the strategies, time frames, and how you know, spending as far as budgets go on all of that too. Because when you spend time planning and understanding what you're doing and why you're doing it, then it becomes easier to get the work done because you actually know what you're working towards and what you wanna do. So for me, let's say with the new membership that I am launching, I know why I wanna launch it. I know exactly who it's more. I know how beneficial it's gonna be to my clients, and so that's my driver.
Suz Chadwick [00:13:12]:
Like, that's the reason that I'm doing it. Like, it's not just something that I'm like, oh, yeah. Maybe I'll just do this, and I have no, like, objective. I have no drive to get it done. I have no reason, you know, the whole your why. I'm really clear on what my why is as to why I'm building this. And so that really helps me to be driven and get more done as well. And so you might have a planning issue, and you or you might have a motivation issue.
Suz Chadwick [00:13:44]:
If you don't know what you're doing, then you need to plan better. And if you're not motivated, then you haven't tapped into why you're doing it. And those are 2 things that you absolutely need to have in order to have the drive to get things done. The third thing is that I think you've just gotta decide to become a super doer. So if I was gonna become a runner, I would start running. I would understand how to start running 1 block and then 2 blocks, and then maybe 1 kilometer, then 3 kilometers. You know, you get the picture. So I'd find out which runners, like which sneakers were best for me.
Suz Chadwick [00:14:21]:
I'd find out the best way of breathing breathing for maximum endurance at my level of running. And I think the same goes for anything, including becoming super productive as well. So when you look at your day, how does it run? So you might start your day of having, you know, no idea what you're gonna be doing, so then you faff about for 30 minutes or more trying to work it out. Then you might scroll on socials for a while to see what's happening, then you might go and get a coffee and reply to some emails, and now it's 12 o'clock. Does sound familiar? So you've faffed a bit, you've gotten a coffee, you scrolled, you've checked your emails. Not so productive. So now it's time to decide what a super doer would do. Well, let's just start with doer status.
Suz Chadwick [00:15:09]:
Yeah? We'll build up to being a super doer. Somebody who might be productive. And everybody's different, so this is just a guide. But you might start out with a coffee as, you know, before you get to your desk. Then you take a look at your diary. It's planned out. You have an agenda. You know what you're gonna be doing, when when you're gonna be doing it.
Suz Chadwick [00:15:29]:
And this is not just about external meetings, and I think this is I think super productive people use their calendar and their diaries for themselves, not just for what other people need. So you could check-in on your emails and give yourself 5 to 10 minutes, deal with anything urgent, then close your emails off if you're somebody who constantly checks it. So this is where we kinda have to know our own behavior as well. If you're somebody who is constantly scrolling online, put your phone in a different room, yeah. Or use some sort of tech that blocks socials for a certain period of time. The other thing that I do is that I post in the morning. So for example, I'll either have a scheduled post or I'll create the content, and I'll post it in the morning. So I'm I'm online, and then I post, and then I get off.
Suz Chadwick [00:16:18]:
And for me, something that I do is that when I'm making my coffee before I get to my desk, I'll scroll through my socials because that's a bit of fun. Let me check if I've got any DMs, etcetera. But then I get off my socials, and I focus on the work that I'm doing. And one of the other things that I am really you know, I think this is a game changer is I only have the tabs open that I need at the time. So for example, the other day when I was writing the sales page, I just had, like, my website page open or a Google Doc and was just writing. So my one task was to get that done. And then once that was done, I went into Kajabi so I could create the carts. So I only have the tabs open that I need.
Suz Chadwick [00:17:06]:
Now if you're somebody who has a 1000000 tabs open, you have to ask yourself whether that's helping you to be productive or not. Like, why do you need them all open? Because if you're switching between a 1000000 tabs, that's also gonna affect your productivity as well. And so really think about the way in which I structure my day, the way in which I manage my calendar, the way in which I interact with different platforms, what is helping me and what is hindering me. Do I actually need that open, or is it just a reason for me to click click over to it? Like, I like to be able to just click over to whatever I want. Is that the thinking behind it? And so I want you to actually sit down, and I want you to think about if you wanna become super productive, take a look at your day. How do I start my day? How do I manage my day? How do how do all the tabs, all the tech, all the socials, how do they interfere with my day? What do I need to do to shift and change that up? Those are things that you've gotta be asking yourself as well and decide how you run your day. Like, you get to decide the times that clients book in or take meetings. You know, one of the things that Jeff Bezos says is that he doesn't take any meetings before 11 AM because he has breakfast with his kids, and then he gets into the office and, you know, connects with his assistant.
Suz Chadwick [00:18:33]:
But he will he doesn't take any meetings after, like, before 11 AM. You get to decide how you wanna run your day. For me, I'm super productive in the morning. Like, once it gets past 2 30, 3 o'clock, I'm done. Like, my brain is not functioning on all cylinder cylinders. I'm not at my best, so I'm much better in the morning than I am in the afternoon. So I then block my diary off so clients can't usually book in after, like, 2:30 or 3 o'clock because I know that that's how I want to manage my day. Now if I've still got some work to do, I might do that work, but it's not something that I'm going to have as a regular part of my day.
Suz Chadwick [00:19:13]:
So if you wanna work out what your main distractors are and eliminate them or manage them. I can tell you now you're gonna get, like, a 100 times more done in your business than what you are now. And I really I you know, I'm just gonna say it again. I know I've already said it, but I'm just wanna drill this home. You have to be honest with yourself and have a really clear overview of how you are managing your day, how you are managing yourself, your own energy, the work that you're doing, really think about what makes me productive, what doesn't make me productive, where am I spending time when I'm faffing and procrastinating and also diving into why you're procrastinating. Are you procrastinating because you don't know what do next. Is it that you're avoiding doing something that's uncomfortable or hard to do? Are you procrastinating because you don't know why you're doing it. You don't have the motivation.
Suz Chadwick [00:20:12]:
Like, there are different elements here that I think are really important for you to look at. One thing that I've got for you is there's actually a download, which is like a questionnaire for yourself to really take a look at all the things that I'm sharing with you today as far as, you know, where you can start to see your gaps, where you can start to see where what you might need to change in your business as well. And so I want you to go and grab that. You'll be able to grab that on the show notes page as well, which is always suesjadwick.comforward/pod31 0 for this particular episode. And so I want you to go and think about how you can start to really see what you're doing as well. And then the next thing is surround yourself with more or other productive people. So as I said yesterday, I went and had breakfast first with a biz friend, Marian, you know, because we wanted to plan together. We wanted to sit down and talk about what we were doing, get help from each each other, bounce ideas off each other, etcetera.
Suz Chadwick [00:21:21]:
So when you're around other people who are getting it done, it spurs you on to do the same. You know, I wanna be surrounded by super doers. It's not to say that we all don't get stuck sometimes and we have our unproductive moments. We're all human. But if 70% of the time, I can be somebody who's super productive. Just imagine what you could achieve if you were able to do that. You know, I've said before, I have a group chat with other online business owners, and we talk about, you know, new tech that's coming out, trends that are happening, something that we're doing in our space that that might be helpful or informative. It's it's just really supportive.
Suz Chadwick [00:21:57]:
And if you can have a group where you can have the accountability, ask questions, Cetra, then I think that it can really make a big difference as well. So for me, one of the things that I'm gonna be doing, around Amplify, which is my mastermind, is more in person connection as well, where we all have, like, you know, 3 days next year where there'll be implementation days. There'll be days where we come together. We mastermind. We learn together. We work together. And so it's really looking at how do I help my clients to become super doers at different levels as well. And, also, just create curating that kind of community is something that I've always been super passionate about whether it's for myself or for my clients.
Suz Chadwick [00:22:41]:
If you've been around here for a while, you'll know that I always say that I'm a business coach and a mindset coach for doers, you know, for people who wanna get out of their own way, if you wanna be high performer in business and working on building up your productivity levels is so important if it's not something that you Truly Do. And the last thing that I am gonna tell you about is actually the new membership that I am opening up that is all about this, and it's called Clubdone. Like Club Med? Yeah? Clubdone. Thanks to Kate, one of my biz friends for coming up with that. So this is your new accountability buddy. Club Done is a new membership that I've created it for seasoned business owners who don't need to learn more. You don't need more lessons, more content, but you do need a plan, you need to execute, and you need a community of super doers around you. So one thing I heard a lot when I was launching BBA were from some my community who have been around for a while, and they're beyond the foundations or they just really want to work with me in a more accountability type setting.
Suz Chadwick [00:23:53]:
So this feels like the perfect thing for you if you're not, you know, kind of at Amplify level where you're wanting to build a supercharged personal brand, an online business, etcetera, which is what Amplify helps you to be able to do, which is revenue stacking. So speaking, you know, knowledge based learning as in courses, etcetera. BBA is the foundations, and so this this for you if you wanna become a super doer, if you wanna be around other people who are being productive, if you wanna have, like, co working days online and planning days and office hours and all of those sorts of things. So I've been thinking about this for a little while, and I just thought it was perfect for us to start moving into planning for 2024 as well. So if you are somebody who is wanting accountability, if you want to be in that space where you've got somebody saying, how's that going. You can ask questions, and it really is about doing more rather than learning more, then Club Done is the perfect place you as well. And everything that I've talked about today, we're gonna be diving into as well, how you become more productive, how you can really understand what it is that's working for you or not, how you can have more accountability and get the support that you need to. And so if you're interested in checking out more about Club Done, you just have to go to sueschadwick.comforward/clubdone, all one word.
Suz Chadwick [00:25:25]:
Super, super simple. So that is what we're talking about today, how you become powerfully productive and a super doer, and all the things that you can start to think about when it comes to becoming a lot more productive in your business as well. So if you've got any questions, gens. Obviously, DM me at Suz Chadwick, or you can come and join Club Done and get started. So we're kicking off. We've got our 1st, we've got our 1st planning session on the 14th November, which is in 2 weeks' time after the long weekend, for cup weekend here in Melbourne as well, and I can't wait to work with more people in this capacity as well because I think this is where a lot of people really struggle. And it's something that I really love talking about and doing with my clients too. So have an amazing day, and I will speak with you very, very