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Today I want to talk about challenging your thinking. I know I talked about getting creative to grow your business but something I want to discuss to really looking at how you're thinking and also how you're assessing the decisions you make right now in your business.

  1. How do you shake things up?
  • If you keep doing things the same way you'll get the same result.
  • So I'm shaking things up. I'm exercising at different times, I'm changing my diet up, I'm spending more time on focusing on what I really want to manifest into my life in a big way.
  • I'm showing up on TikTok more – which I'll talk about in a minute and why I'm doing that.
  • I'm networking more and getting out of the house.
  • Basically, I'm just thinking about what I haven't been doing or what I want to do more of and then taking action towards it.
  • So what do you need to shake up right now to attract more of what you want into your life and business?

2. Mindset Alignment

  • I want you to think about where you spend most of your thinking energy.
  • Where do your thoughts automatically go to and where do they stay?
  • Are you challenging your thinking in a big way?
  • Are you challenging how you're showing up to really shake things up?
  • what are your mindset practices
  • what conversations are you having with others?
  • Do you have a determined and I'll do whatever takes kind of mindset?
  • Have you really thought about who you want and need to be right now to get out of your own way?
  • This is such a big one. You know that I talk to and work with women all the time and I hear it every day – I want to get out of my own way. Sometimes people aren't even willing to admit that they are the biggest barrier to growth or to their success.
  • The question you need to ask is what am I willing to do to make this work?
  • What am I willing to do to create the business I want?
  • What thoughts am I having that are stopping me from taking action?
  • It could be things like – I know that I could get clients on LinkedIn but it just feels to hard (hey I'm there, I get it).
  • Or I don't want to use TikTok because that's not for me. Or I don't want to start a podcast because what would I talk about or I don't want to get on video because I don't look a certain way or my life isn't exciting.
  • What thoughts are you having right now that are stopping your from moving forward or achieving your goals?
  • So something I'm doing is that I'm blocking out an hour every more to focus on content.
  • It could be getting on stories and saying hi (because when I don't say hi I get messages seeing if I'm okay – which I'm here for!)
  • I'll do a reel video that takes me less than 5 minutes then I'll post a TikTok video that I've already recorded.
  • Then I get on with my day. Why because I know that content sharing gets me clients and it helps build my brand.
  • I'm going to drop a few other mindset episodes in the show notes so that you can go and check those out if you want more around this.

3. Understanding where the attention is and how you can use it to grow your audience.

  1. TikTok has overtaken Google's dominance as the world's most popular web domain, ending a 15-year streak. As Google processes an astounding two trillion searches yearly, the roughly 5.7 million searches per minute are only enough to slide into the second most popular spot.
  2. 60% of users are 20-50 and 42% of users are 30-49
  3. 30.8 million daily active – so 40% of that is – 12 million daily users

So many social media experts are saying that TikTok is the growth strategy and then IG is the place to nurture.

Now I'm not saying to use it but I want to understand where you're growth is coming from. Are the channels you're using working?

So key things to think about:

Shake things up

Check your mindset and how you're always building on it

Understand where attention and growth opportunity are right now

EPS 281 – It’s time to challenge your thinking

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