Suzanne Chadwick
Hey, lovely, welcome back to the podcast. Amazing to have you here. We are talking all things group programs at the moment. And so one of the things that I wanted to talk about last week, we talked about the three different types of programs that you can have, which was your membership, your mastermind, your group coaching program, today, we're going to be talking about 10 common mindset pitfalls. When creating a group program. Now I have coached a lot of people when it comes to getting their group program up and running, and also just their full product suite. Because I actually think that a lot of times a digital program is great to have as part of your product suite. It may not be the only thing that you have, you might have things like VIP days, you might do one on one coaching, you might still be doing done for you. Like I think that it's an evolution. And it may not be the only thing that you're doing. But there are a lot of common mindset pitfalls, that a lot of my clients tell me that they have, and can I tell you, I still have them as well. So. So it's always a work in progress. It's always a new level new devil as well. And so it's constantly working on your mindset in any element of your business, whether it's a group program, or whether it's just business in general, because at different times these things will come up. So I think it's really great to know what they are. And then let's also talk about what they can look like and how you can manage your mind around it. Now, obviously, as I'm recording these two, if you want any help with how you're building your group program and managing your mindset, which is the main thing really, that stops so many people from doing this, then make sure you come and check out amplify mastermind as well, which is where we talk about all of these things. So listen, let's dive in. And if you've got any questions, then you can always send them to me at Suzanne Chadwick on Instagram as well more than happy to answer any questions for you. But number one common mindset pitfall is who will buy, nobody will be interested in what I have to offer. And so I think a lot of times when you're making the transition, then that is a feeling that a lot of people have like I could build it. And then what if nobody buys it, and then what if it doesn't work and all the rest of it. And so one of the things that we talk about is really looking at potentially pre selling your program before you build it, or partially building it, selling it. And then once you've fully sold it, then continuing to build it. And also, I think just as you continue to grow your audience, grow your personal brand, grow what you're known for, you'll start to see what people are really interested in when it comes to what you talk about. And so just being really curious. And also talking about the fact that this is something that you can help your clients with, you'll start to see what sort of interest is there too. But I also believe that when you build something and you sell it, then you will find the right people for it. So your current audience may be interested, you may have some people that are interested at the moment. But I think that also when you decide to build something, and you start to really focus on how you can help your clients have the transformation, in that one particular thing, then more people will come out of the woodwork where they're like, actually, I'm really interested in that. And so if you have the thought who will buy no one will be interested, then I think it's starting to test your concept. Yeah, and test, like what it is you want to be talking about. I think the other thing is that obviously, if somebody else is already selling it, then that's proof of concept. People are interested people are buying other people, I've got similar programs, but you'll obviously take how you know what you do and your particular method, the way that you teach. And that'll be the big differentiator. So I think just making sure that you know that if you've seen somebody do it before, then proof of concept is already there. If you haven't seen somebody do it, then don't just automatically think that it's not possible. You might just be somebody that's ahead of the curve and where you're like you know something, I want to sell it in this way or I want to talk about it in this way or I want to teach it in this way. And so just know that you can start exploring that and start to build the interest in it as well. The second thing that I hear all the time is that the market is too crowded and I'm too late. So it's too late. I can't do it because you know There's so many other programs out there. But can I just tell you that people are constantly building the programs, there are always people coming into the market and selling their stuff, you've just got to remember that you've got your own audience, and they'll have their own audience, like there are enough people in the world for you to be able to sell what it is that you build. And just believing that I think from a mindset perspective is I know, I'll find my people, I'll find people who really resonate with me and what I do, and how I want to teach, I'm going to find people who love you know, my program and working with me one on one. And so you've just got to remember that I used to say this all the time, you can have 10, people who do exactly the same thing standing in front of you, and one of them will really resonate for you. And so just back yourself in the way of you know, that the right people will come to you as well. And that it's never too late. Yeah, it's never too late, like, this is a huge industry, people are really used to buying digital programs, working through them working with a coach, being part of a group, this is not something that is new. And so that's a benefit to you, as well, because you're not like trying to convince somebody that this is like how they can learn, they already know that this is how they can learn. And so now it's about you showing them that you're their person. And so by creating content by showing your personality, by, you know, obviously connecting and building those relationships, then it doesn't matter how crowded the market is, your people will find you and just know, just tell yourself as well, it's not too late, it's not too late for me to do this, I know that I've got time to do it, I know that if I start now, then that's, you know, that's gonna get me to where I want to be a lot sooner, which takes us to the common mindset, Pitfall number three, which is people like, it'll just take too long to create, like what else you're doing with your time. So I think we have a like, I if it is gonna take me too long, I don't know, like how long it's gonna take. And then by the time I'm finished it, then you know, people may not be interested, like, we just tell ourselves, all of these reasons why it's not going to work, and it's going to the markets too crowded, I'm too late, or it's going to take too long to create, I just think is a bit crazy, because at the end of the day, a year is gonna go by in business anyway. So you've got to ask yourself, what you're going to do with that year or with that three months or with that six months, like anything that you want to build anything that you want to be up and running in 12 months time, you need to start building and marketing now. And so just knowing that you can build this over time that you can build it as an asset, I talk about that all the time is that your program, mastermind membership, whatever it is, it's an asset in your business. It's something that you can build and resell again and again. And so when you're building an asset, do you expect to be able to do that, like immediately within two days? Or do you expect that yeah, like, I'm gonna work this out, I'm gonna build it, I'm gonna create it, and then I'm gonna sell it and being okay, I think we just live in such an instant gratification time, where people think that they can just come online, and, you know, they're millionaires within a month or something like that. And I just think we have to be in this for the long game, we have to be in it for the long haul. And just being okay with that creation process, with that creation process being whatever it is. And the other thing is that, you know, my first iteration of BBA or amplify, is very different to what they are now like, it's taken me time to continue to build it to make it better to reinvent it, to reinvigorate it and re energize it. And so that is a long term strategy that is a long term game. And so if you're somebody that expects results within like, the first couple of weeks of creating something, then maybe it's not for you. But I think you've also got to think about how long are you planning on being in business? Is this like something that you're only going to be doing for the next year or two? Or are you like, No, I want to have my business for the next 510 However, 20 years. And so if that is your mindset, then what is too long to create what it is that you want to create? And so if that is a thought that you're having, I just really want to ask that question to you. How long are you going to be in business? Number four, is I don't know where to start or what to do. Now. I actually think that you do know where to start and you do know what to do. But our brain offers us that and says no, we just it's too hard. We don't know what to do. Like I don't even know where I would start. So if I was to sit down and say to you, okay, if you were going to run a workshop, yeah. And you were going to teach me how to do something. What would you be writing out? What would you be building out?

So you start at the beginning and explaining what this is, who works for how it works. And then you would build it out. I'm going to teach this step one, and then I'm going to teach you step two, and then I'm going to teach you step three. And like I said, this could be business, it could be sewing, it could be crafting, it could be writing, it could be anything. It could be mindset, it could be self love. Like, what's the first thing you need to know, when it comes to self love? What are the concepts that I'm going to teach? What are the tools that I'm going to provide? And so just telling yourself, I don't know where to start, like doing anything in life, like a recipe that you've got, you start with the basics, you start with the ingredients, and then you give somebody a method for how they take each step at a time. And so just starting to build that out, and then making the next decision. So you could say, Okay, so I'm going to teach somebody how to love themselves more, okay, whatever, whatever your topic is. And this is the method that I'm going to use. This is what I teach my clients when I'm doing one on one, or when I'm talking about it, or creating content, this is the method that I use. And then I'm gonna think about, okay, well, if I want to sell this, how could I do that? All right, well, I could go and use one of the top three, or, you know, somebody recommended this platform to me. So I could use teachable, I could use Thinkific, I could use Kajabi, I could use Podio. And so just think about what can I go and use or you know, something, I could even like use a PayPal gateway. And then I could have this content on my website, like there are really simple ways. But also a lot of the platforms these days, there are really, I think, fairly inexpensive solutions, where it's got a cart it's got where you can put all your lessons, it actually gives you some support with how to do that. And so just know that if you are thinking, I don't know where to start, I don't know what to do. I think just letting yourself know that yeah, I can work this out like I can, you know, I can make this happen. And if you want the support, then obviously you can join a program like amplify as well and get that ongoing support. But just never tell yourself, you don't know where to start. And you don't know what to do. Because you do you can figure it out. Number five is I don't know enough to build a program. And so this comes down to imposter syndrome. It's that we're saying to ourselves, Well, do you really know enough to start teaching somebody? Do you really know enough to build a program? Do you really know enough to actually charge people for this thing? And a lot of times, this also comes into the curse of knowledge where because we know it, we think everybody knows it? Well, you live in that world every day, you've done this work, maybe for years, you've got the experience. And so you just assume that other people know it. And so you think well, I don't really know enough, like maybe I need to know more, maybe I need to get more certifications or more knowledge or I need to be in more, you know, I need to learn more things in order to be able to now build this program. But as I've said before, what I started BBA with is very different to what it is now. And so I built what I knew I built what I use that helped me to get to like multiple six figures in three days a week, when I was still working in a corporate job. And so I built that and I shared it. And then as I grew, the program grew as well. So maybe the thought needs to be I can help people who are a couple of steps behind me. And what we often do is we look at other people who are a lot more advanced in the industry than us in whatever it is that we do. And we're like, Well, I'm not where they are. So I can't teach this. And I just want you to remember that you can teach and you can support people who are a couple of steps behind you. You don't have to be the biggest and the best and know everything. You just need to share what you do know. And then as you grow, your program grows with you, as you grow your clients grow with you. And so just having that thought that you know something, I don't need to be an expert. I'm a contributor to this space, I have my own unique thoughts, and I have something unique to say. And I think building that confidence in yourself to know that you will continue to get better and you can take your clients with you on that journey is such an important thing. Like I think this is probably one of the biggest mindset pitfalls that I say is well how did like what would I teach them and then when I asked my clients all these questions, okay, well, how did you start running? And what were the things that you really struggled with? And how did you deal with like your fitness and injury injuries? And what kind of things did you eat that really helped fuel you and what kind of mindset blocks do your clients have when it comes to you know, learning to run better, whatever it is that you teach? And when I start asking my clients these questions all This information comes out. So they know so much more. And so yes, you can start building a program from where you are, you don't need to know more pitfall number six is my business is too hard to scale. And so sometimes when somebody is in a consulting field, or they're in a really unique industry, then this is a thought that they have, like, you know, it works for other businesses, but it doesn't work for mine. And I think it's about getting creative. I think it's about saying, Okay, so maybe you've got a law firm. And so you're like, Well, how could I possibly have a group program? And it's like, well, what about if you had a membership or something like that, where, you know, lots of clients could join in, they could get, they could ask questions, get some help, they could also get discounts on you creating contracts for them, things like that. Like, obviously, you'd need to work out the details of it, and what you're kind of teaching. But it could be something that you get really creative with. And you start to ask questions about what people need and how that could work for you, as well. And so just know that I think whatever business you're in, there's always an angle that you could potentially take when it comes to building a group program that people could work with you to be able to solve a problem. And so if you get stuck on something like that, then feel free to DM me and I can maybe, like, give you some ideas. But I do think that it's when I have these conversations with clients, and I'm like, okay, so what are the things that you do for your clients? What are all the questions that they have? What are common questions that they ask that you can help them with? And then what could that potentially look like? And it could be something like a four week program, six weeks program, it doesn't have to be like, you know, six months, 12 months, an ongoing membership, it could be something that's kind of quick and easy that somebody can go through that really helps them solve a problem that you obviously work, you're with your clients to be able to do. Common pick mindset pitfall number seven is I've been thinking about it for years. And just don't think that I can do it, even though I want to. This is something that I heard early doors from a number of my apify clients was I've been thinking about this for years, I've been wanting to do it for years. But all of the pitfall mindset pitfalls that I've just said to you, like, who will buy it, the market is too crowded, I'm too late, you know, it would take too long to create it, I don't even know where to start. Yeah, I don't have enough to build a program. Like all of those things, it's just too hard for me to scale. All of those things have meant that people think about doing this for years. And sometimes we've just got to get out of our own way and start to create it start to get pen to paper, start to map it out, start to do the work. And I think sometimes we feel like we've got to have the end product ready to go. And I just really want to remind you that with anything in business, even if it's a one on one service, you sat down at some point and you worked out what that service was going to be what was going to be included in it, how long it would be what it would be priced at, you've already done this, you've already done this before. So you can do it. Again, this is just a different format. This is what I talked about when I talk about revenue stacking and amplify, it is taking your model taking your thought, your thinking your you know, whatever it is that you teach your clients. And it's about putting it into different formats. So when you coach one on one with me, we can go through things that we go through and amplify or BBA. If you know if you're looking for a more cost effective way to do it or want to be in a group scenario, then obviously BBA can help you get those foundations in place. Otherwise amplify can help you scale, to be able to have group programs, VIP days, one on one coaching, whatever it is that you want. And so just knowing that you can actually do that, and you've done it before you can do it. Again, we're just trying something new, we're just putting it in a different format, so that you can teach your method the thing that you know the thing that you help your clients to be able to do. And you can just put it in a different form so that you can work with more clients. So the I've been thinking about it for years and don't think I can do it. I think you've got to sit with that and really ask yourself, why do you think you that you can't do it, like actually write all this down, you can't flip a script, which is a mindset thought, unless you know what it is. And so, in order to flip the script, you've got to sit down and write these are all the reasons why I don't even think that I can do it. And then you've got to start asking yourself, do I actually believe that? Do I think that that is true? If I was to flip the script, what would that flipping of the script to be? What would the opposite of that thought be?

And can I help my myself to believe that more in order to get myself out of inaction and start doing the thing that I really want to do, because I think that's one of the worst things as a business owner. And can I just tell you, I know I get it. I've been there, where you just wait, where you're just thinking about doing something that you really want to do? And it can be paralyzing sometimes. Because you're just like, why am I not doing this? Why am I not pushing myself forward? Why am I not creating the thing that I really want to create? And there can be lots of different reasons there can be fear around it? What if I fail? Yeah, what if I succeed? And then I don't know how to sustain it? What if people don't like me? Because of like, the price that I put on it? Or the way in which I do it? You have, there's all of these thoughts that we have? And can I just tell you, those thoughts don't go away, I say to my clients all the time, our brain will offer us the most unhelpful thoughts out there. Because it's just trying to keep us in inaction. Because that's what reserves our energy. That's what keeps us safe. That's what stops us from failing. And so your brain is going to offer you all of these thoughts that are super unhelpful. Like, let's just keep thinking about it, we think about it a little bit, and then we'll figure it out. But that's not helpful. So this is what I want you to do. If you've been thinking about it for years, if you've had any of those thoughts that I've just shared. Up till now we've still got a few more to go. But then write down everything that goes with that thought, ask yourself, Is it true, and then flip the script, make the opposite thought? And see if you can start to work on that to believe it so that you can get out of inaction? Yeah. Number eight. The eighth common mindset pitfall when creating a group program is I don't know what to charge. And so one of the things that we recently went through in VBA was around business strategy, which is taking a look at all your products and services, thinking about how many you want to sell to see whether you can reach your financial goals and what that would look like in regards to what do I need to do in order to sell that many of this product or service and the same goes with your program? Because my programs sit within that business strategy and within those revenue lines. So BBA has a revenue line in my Xero accounting system, amplifiers, a revenue line speaking has a revenue line, website sales has a revenue line, and coaching has a revenue line. And so when you think about well, I don't know what to charge. I also think there's two things. Number one, it's about making it commercial as in, you know that it's a competitive price, you know, that you want to test this out, like you're testing the first time you're getting some people in, and then like you're ready to really take a look at am I happy with the price that it's out? Or do I want to increase it? And you've got to really think about what is the value that I'm bringing? What's the transformation that I'm giving my clients? And do I feel energetically aligned to this as well. Because at the end of the day, if you don't feel energetically aligned to the price that you're charging, then you won't sell it. And I think that's a really interesting thing, too. Because if you're like, Well, I either want to charge more for this, but I'm not charging more because of money mindset issues, and can I tell you I've been there, then you won't sell it the way that you really want to, you'll be holding back because you're not aligned. So I think that we need a commercial alignment. And I think we need an energetic alignment. And sometimes you've got to sell yourself on the value that you bring, where you're kind of like, you know, something, this is an incredible offer, like, I know that this is going to help my clients, so they're gonna get the transformation, that they're gonna get the income. And so I know that I can charge for it, because I back myself, where I know that I can, like help them to get what they want. And this is going to be a no brainer price point for them as well as on as a no brainer price point is not a cheap price point. I just want to point that out, too, is that sometimes you can pay a lot for something and feel fully aligned with it and feel like wow, like I totally got my money back on that or I got an ROI in some way. And it's not always a financial one. Like if you're doing self love, if you're doing you know sewing or if you're doing running, or if you're doing something like that, where it's not business related, then people can still feel fully rewarded. And they feel like they got their money's worth because they learned a new skill because they got out of their own way because they learn to love themselves. Yeah. And so I think that you've just got to really understand like when you're saying I don't know what to charge, what you're saying is I don't know what the value of this is. And that's where you've got to start to really think about what do I feel the value is what is the opportunity here for my clients. And so you've got the commercial and the energetic alignment when it comes to what you charge. And if you've got a program and you're not selling it, then you've got to think about do I feel energetically aligned to this price? Is this something I really want to sell? Number nine is I'm not sure how to sell and this comes down to the messaging. And so one of the things that I work with my clients on and amplify as well, is the message that they're putting out there, like how they're actually creating clients through the content that they create. And one of the things that I always say is that if you go to sell a program, and it's not selling, you either didn't like sell it enough, like you didn't show up and share enough about it, the message didn't land. Yeah, or you didn't give yourself enough time. So for example, you might have a great message you might have shown up, but if you sold it only within one week, maybe that wasn't enough time to like, get more eyeballs, and ears onto it in order to get the result that you wanted. So just know that if you're like, I'm not sure how to sell it, then you need to have the enough time to build the audience and to be able to sell it. And when I say build the audience, you might already have an audience, but it's about talking to them about what the opportunity is, what's coming, how they can be part of it, to ask any questions for you to articulate the value of it as well, for you to make sure that the message lands so that it's really clear on what the opportunity and transformation is for them to. And then it's about you showing up and really selling that as well. And so just really want you to think about if you're like, I'm just not sure how to sell this, then there might just be some message confusion, and you just want to get really clear on what is the transformation, when somebody starts to work with me? What is the opportunity for them? What is it that they're going to walk away with? And what are they going to get when they come into this program, and we work together. So one of the big things say for amplify is that by the end of our time working together, my clients are going to be clear on their message, they're going to have their program up and running. And clients in it. Yeah. And I always say to my clients, the other thing is that you know, whether you've got three or 30 people in your program, you did the thing, like you built it, you got out of your own way you priced it, you launched it, you sold it. And I think a lot of people, they're like, if I didn't have the 100 Grand launch, then it was a fail. And I just think like to actually get out of your own way and make this happen is such a huge accomplishment, so that you can continue to build and grow it. As I've said it before my first time I sold my program, I had six people in it. And then the next time I got like another five people in it. And then I went to launch and then I didn't launch because of a whole lot of mindset issues. Yeah. And then over time, like I've done where I've had 100 grand launches, and other times where I've made like 15,000. And it doesn't matter. It's just about the fact that you're out there, you're creating, you're connecting, you're sharing what you have, you're helping your clients have the transformation. But being really clear on what that transformation is, I think it's so important. And number 10 is what if it doesn't work. And I feel like that is just like the umbrella thought that captures everything that we've just talked about today. So nobody's going to be interested, the underlying thought, it's not going to work the markets too crowded, I'm too late, or it's not going to work. It'll take too long to create. Yeah, because then wake up, it's not going to work. If it takes too long to create. I don't know where to start or what to do. Or what if it doesn't work. And I you know, try and start this. This is like the main underlying thought that most people have, when they are not creating something that scalable. Whether it's a membership, a group program, a mastermind, the number one thought is what if it doesn't work? And so you've just got to start flipping that script and saying, but what if it does work? What if this is the best thing that I've ever done? Do I expect this to be easy all the time? Do I think that once I've built it oh, well, then it's all done. Like it's easy from now on? Like, obviously, the money will just flow in and clients will just be coming. And I think that it's about understanding what the opportunity is here is that it is something you have to continue to work on. It is something that you have to continue to build and sell and market it is not passive income, where you just build it and then not and then that's it, why clients just come. And so you've got to say to yourself, when I say this is going to work, what does that mean? It means that I can work with more of the clients that I want in the way that I want. It means that I can earn more, whilst it doesn't mean always working more and, you know, having more resources towards this. And so if you're worried that it's not going to work, what are you worried about? What do you what would working and not working mean? Would it mean that you don't get to work with the clients that

you really want? If it doesn't work? Like if it doesn't work? Does it mean that you didn't do 100 grand launch? If it doesn't work? Does it mean that your clients aren't getting the transformation that they want? Like what what does does it What if it doesn't work actually mean? And once again, you've just got to dive deeper into this and really understand, like, what your thinking is and what you need to do in order for this to work for you. So for me, I'm like, Okay, I'm gonna build my programs I'm gonna keep making the better, I'm gonna keep growing my audience and keep selling what I have, because I love doing this work. And so whether I have 10, people join, or I have 100 people join, it's still working, because I get to do what I love, and I get to earn money from it. And I get to work with the clients that I want, so that they can have the transformations that they want, based on what I do really well based on what I can bring to the table and what I can support them to do. And so I just really want you to think about if you're having any of these thoughts, any of these 10 common mindset pitfalls, when it comes to creating a group program, then I really want you to sit and ask yourself, are you willing to wait? Are you willing to either not do it at all? And just continue to do what you're doing? Even though you know that it's a desire of yours? to actually build this and create what you want? Yeah, or are you just gonna say, yeah, like, let's go, let's do it. Like, I'm ready. I want to make this work. I want to have a scalable business, I want to work with more people, I don't want to be in done for you forever. And so yes, is yeah, I want to build my personal brand, I want to have a program, I might want to speak, I might want to have a podcast, I might, you know, want to have VIP days where I can get paid more to help my clients have outcomes and transformations faster, and not be stuck in maybe a traditional model that I've been in, I built a business in for a long time. And also, I'm willing to fail, and I'm willing to fix it and try again and test something new and keep going. And that's the mindset you have to have. I will make this work come hell or high water, I'm going to make this work, I'm going to get out of my own way, I'm going to stop all the negative thinking or the negative thinking is going to be there and I'm going to manage it. And I'm going to flip the script and I'm going to make it happen. And so if that's you then definitely come and join us inside amplify if that's you where you're like, oh my gosh, I'm so over myself. We do a lot of minds that go to get amplified. You're like I'm so over myself, I just want to get on and do this, then come and join us in amplify Yeah. Because these common mindset pitfalls will stay with you if you don't make the decision to change it. And we can we have that choice just so that you know you have that choice. You can choose to build a scalable business and do things your way. And imagine I just want you to imagine for a second working with more of the clients that you want to helping them have those transformations. You growing as a coach in that type of container. You growing and becoming a leader in your industry, with your group of clients. And you really supporting them and loving the opportunity to be able to do that in this way in this type of container in this format. Yeah. So if you've got any questions, send me a DM at Suzanne Chadwick. But otherwise, those are some of the common pitfalls that I want you to be aware of. I want you to really challenge yourself on and I want you to make sure that you're not the one who is holding yourself back

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