This week I'm chatting with Rebecca Saunders about creating authentic video content.
Described by her clients as a video ninja, Rebecca is a sought-after video expert who works with business leaders, course creators and speakers to ensure they make their impact on the world with video. Everything she teaches, creates and offers has been designed to save you time, save you money and remove the stress when making video.
At the age of 22, Rebecca packed a small bag and booked a one-way ticket to Sydney with her laptop and just $500 in her pocket as she boarded that plane. She had a dream of living in Australia and building her own company to sponsor herself to stay here. Fast forward a decade and Rebecca has built a global production company, has a purpose-built film studio in Sydney where she produces live virtual events and education content, and has a selection of online courses including her signature program “The Video Academy” to help make our video journey's just that little bit easier.
In this episode we talk about:
If you've been wanting to do more video then this episode is for you!
Connect with Rebecca:
The Video Academy: https://www.rebeccasaunders.com/thevideoacademy
Suzanne Chadwick 0:11
Hey, hey, welcome back to the podcast amazing to have you here. Today we are talking about video how to create authentic video, giving you ideas as you know, the powers that be that rule the world want more video from us. So I thought I would get an expert on to come and talk to you today about some great ideas about how you can embrace video more how you can just be authentically you, and how you can look at different ways of using it in your business as well. So hopefully, this is going to get your creative juices flowing and get some ideas happening as well. Yeah. And you can obviously send me a DM and let me know how you feel about using video. Let me know I want to hear all the things is it fun? Is it not fun? I think I already know the answer. But hopefully we're going to get you in the creative mood. So today I'm talking to Rebecca Saunders. She is described by her clients as the video ninja, and is a sought after video expert who works with business leaders course creators and speakers to ensure they make their impact on the world with video. Everything she teaches creates and offers has been designed to save you time, save you money and remove the stress when making video, we're gonna dive a little bit into her story. But at the age of 22, she packed her small bag and booked a one way ticket to Sydney with her laptop and just $500 in her pocket as she bought the plane. And she had a dream of living in Australia and building her own company to sponsor herself to stay here, a thing that I'm hearing a lot of people doing around the world. So fast forward a decade and Rebecca has built a global production company has a purpose built film studio in Sydney, where she produces live virtual events and education content, and has a selection of online courses including her signature program, the video Academy to help make our video journey just that little bit easier. So we're going to be talking about planning to create confidence on camera, being authentic and human. She's gonna give us a few video tech tips. But really looking at how we can be more consistent, and also how we can really step into repetition to build our brand. So I think that every business owner should listen to this. I think that you know, video isn't going anywhere and finding a way that really works for us. I think that's something that I have found has worked for me really looking at when am I in flow when is my energy at its best, so that I can create video without a struggle, and I can do it and have some fun with it as well. So as you know, I have repurposed some of my lattes and lives for the podcast as well and said, that's been really great, doing live video, cutting it up into snippets, and then repurposing it for the podcast. So we can get a lot out of the content that we create. And hopefully Today's episode is gonna have you thinking about what else you can be doing. So without further ado, let's dive into this week's episode.
Unknown Speaker 3:52
Rebecca, welcome to the brand builders lab podcast.
Rebecca Saunders 3:55
Thanks for having me, Suz. Excited.
Suzanne Chadwick 3:57
My pleasure. My pleasure. Now you are the I'm just gonna say it. You're the queen of video. You're the woman I see all the time talking about video teaching videos. So how did you get into this crazy business?
Rebecca Saunders 4:10
Oh my gosh, that's actually quite an interesting story because I fell into the industry of video because I was moving to Australia and I wanted to build a company that would sponsor myself to stay in the country. And so my background isn't in video. I do very basic videos myself. Hence I teach how to do it from a DIY perspective and film with the big crews now but when I started the business, it was very much around. Oh, I can see that this has legs. I can see that there's something here. Let's build a business on video. So I was the business head and then I've strategically bought in videographers and Ed It is around me over the last decade that's got bigger and my little black book has got stronger. But that's how I got into the into the space. My Space wasn't my head wasn't in. I love video, let's you know, let's make a business on it. It was, how do I sponsor myself to stay in the country that I want to live in? I love it. So what had you been doing? Prior to that, I was actually in journalism. So I was doing local journalism for my local newspaper, I dabbled a bit in PR to see whether I liked it. And did quite a lot of copywriting. So I actually only had a proper job for all of nine months, a proper job. And so when you were looking at what business to create, why was Why did video come up? Where did the inspiration or what was the catalyst for that? Yeah, like I was, back when I moved to Australia in 2012. And in the scene has changed a lot. Now in terms of networking, there was a lot of networking events for individuals, right, I'm sure you can remember back to like, why every other night, you could go to a thing and start talking and sharing your story. And I remember getting with a couple of videographers talking and they were super passionate about their craft and what they were doing. But they were talking about the fact that it had taken a really long time to create something or that had gone completely over budget, but they couldn't ask the client for more money, because they'd already quoted on a specific thing. And my head went to, well, surely you just put boundaries around that. And, you know, set up some kind of system so that you're really clear about what the deliverable is, and you stick to it. Because as creatives you can go out, take me for hours, and then you'll fiddle with it for eight. Yeah, but you're only still charged for because that's what you told them that you're charged. So that's where I sort of fell into it going, I can take the magic of you and your creativity. And I can turn that into a business that can help the clients. So I was I sort of at the very beginning, was describing myself as someone that would, you know, you know, when you talk to a web developer, and they have, you have absolutely no idea what they're telling you. It's a completely different language. Like, I felt like I was the translator between a game video speak and what clients wanted speak. And so that's sort of where I started to bridge the gap. I love it. And so who were you targeting, when you first started this business? Who were you working with? My first client was LinkedIn. Oh, my gosh, added diamond. Um, so at these networking events, which coincidentally you signed up to, you went to there was free booth involved, anyone and everyone was there chatting away having a conversation. And most of my clients became, we're almost not friends as in Let's hang out in a social perspective, perspective, but it was friendly in the sense that we got on personably.
So that's how the conversation happened. So LinkedIn was a client, BOC became a client, Hitachi became a client, you know, and it was very small, you know, the very big names and I was in no way shape, or form doing six figure deals with them. But I was making videos and having conversations at a level that didn't need me to be a specific supplier or go through huge tendering processes to get on their books it was small, getting, get it done, have a great time, deliver a great product, get out, repeat. So when I had big name clients, it was very much smaller projects that I could turn around fast. And so what sort of projects were you doing? So with LinkedIn, and that what did they want you to do? A lot of my products, and it's still the same today, client case studies. So case studies and event videos were my top things. So case study videos, you might also consider them as testimonial videos, or client story videos. For us, it was about going on site, to our clients client, doing a couple of interviews with a few people getting some B roll contents, all that nice overlay, beautiful stuff that also tells the story and editing that together. And that for us would be and still is half a day on site, a day of editing. And the job's done within two or three days. So it was about making that process really clear and simple, which meant they had client stories to share that got them more clients. So the more clients they got, the more stories we could share.
Suzanne Chadwick 9:40
Amazing. I love that. And so that was the primary work that you were doing at the time. Very much. So yeah. And actually, if I look at my corporate work now, it's still the majority of my corporate work is client case studies. Wow. I love that. That's so good. And so when you started that back in 2012, what has kind of evolved for you
Rebecca Saunders 9:59
Since then, like, obviously, the markets changed a lot, too. And so how have you evolved with it? Like, what have you been doing? I guess more recently? Yeah. So as the markets evolved, we've, and when I say the market has evolved, it's evolved in two ways for us as a as a video industry. Number one is social media platforms and the market wanting and demanding more video from business owners, and large organizations. On the flip side of that, technology companies have enabled everyone to have access to video equipment, and YouTube's enable people to watch the tutorials. So, you know, we're all carrying around phones that have 4k cameras in them. that's mind blowing, you know, if you know how to use it, you can create some really great content. And so you've got the ability now to go and buy the stuff I'm filming yourself, and the demand for content. And so from an industry perspective, it's changed several fold again, because you've got new people coming in, that don't necessarily have systems and processes and business running, you know, now's. So they're coming in creating content, sometimes really, amazingly, sometimes really poorly, kind of the luck of the draw depending on who you pull in. And then you've got people who want to create it themselves, because they think it's going to save money. And so where I've enabled myself to grow is I've extended my production team globally. So my little black book, as people have moved around, has extended so I can deliver for my clients productions now in Australia, New Zealand, the UK in some parts of America, which is great for my corporate clients. But on the other side, we now teach people how to film their own content, because we'd be stupid not to write, you can go you can go and buy it. Why would why as a small business owner, would you spend $5,000 with me to create one video, when you could spend, you know, $1,000 to learn how to do it, and then create as many as you want. So for us now, it's about training people how to create content for themselves. Yeah, absolutely. And yeah, you're right. Like, obviously, the big social machines demand more and more content, which I think is like a whole other conversation. But when it comes to the clients that you're working with, where you're teaching them how to do their own video, what are the biggest issues that you see for them? What are the struggles? What are the things that they're kind of coming up against to be in this new world of video content? I think that's there's so many directions here. So I think you can look at it from a perspective of, I've got the equipment, I don't really know what I'm doing with it, I'm going to give it to a team member. And we're just going to kind of hack our way through it. And that's always going to be a bit of a problem. Because you get into the way of you're always chasing your tail, you know, you create one thing is not amazing. So you either leave it on the side, or you put it out there anyway, and then run away and don't want to do it again. And so you kind of get into that momentum where you're chasing your tail and not really wanting to do anything. So where we bridge that gap, and tell people to start as read just to get the planning done. Because if you can plan six or 12 videos, so if you can plan thinking about your frequently asked questions is where I start everyone, or the questions that you get asked all the time about your product or service, you can list them all out, and then answer them with a video.
You've got a dozen videos, they're ready to go. And you're answering people's questions. You're telling people about your service, and you're building that authority piece for you. And so with that planning, you can create all of them in one small amount of time. And share them out once a week, once a month 12 videos could be a whole year's worth of content for some businesses, right, which, when you start thinking of it that way is easy. So it's that I think the crux of that, for me is not giving time to planning, not giving it the due course to plan and therefore create so yeah, you know, it's something that is that I must do that quick, let's do it and quickly five minutes and not really think about what I'm going to say or what its gonna look like and that's, that's the biggest downfall. I think so for a lot of people. Is that planning piece? Yeah. And what about on a personal level? Because I know I think with a lot of my clients, like there's, there's a lot of fear. There's a lot of what are people going to think there's a lot of like, I'm not confident enough with this. What what kind of things are you seeing and what sort of conversations are you having? There is still a huge thing around confidence on camera, and I find it I mean, I've been talking about confidence on camera now for nearly a decade. So so I'm like, I feel like I'm on a record on repeat right
So, the hard thing for people is that the cold hard truth of it is, you don't like what you look like, or what you sound like on video. I mean, even now I look at some videos and go, Oh, your right eyebrows, like a little bit higher than the than the left leg. And your left eye does just weird twitchy thing, you know. And so you could critique yourself to the absolute max, which means you never put that content out. But my twitchy eye, which you know, will probably notice, but me isn't gonna, you know, shouldn't stop me putting that video content out, because I'm the only one that's going to notice that problem. And so it's, it's that perception of, if you have the ability to film the content, make sure you're delivering quality content for your audience, but film it and get someone else to distribute it, edit it, put it out there, you know, if your biggest fear is you don't like the sound of your voice or what you look like, just stand in front of the camera and don't watch it. Or you know, don't watch it, don't listen to it, give it to somebody else. Because it's that fear that stops you from showing up, which stops that consistency piece, which ultimately means you're not creating the content that your audience wants to see, and that the social media platforms annoyingly want to promote. So I think that's one of the key things and, you know, you're starting out with something, very few people are gonna see it, or watch it. So she says before something goes viral.
Suzanne Chadwick 16:34
I was talking to a client the other day who accident she was telling me, it was on a podcast that she were talking about videos. And she said that she did this really half assed ad hoc video that was just a, Hey, I've got this thing coming up, just wanted to let you know and invite you blah, blah, blah, and whatever it was about, she thought she'd put on a private YouTube link. And it was actually a public YouTube link. And fast forward to today. And it's got over a million views and still converts her customers. And she goes, Okay, if I'd known that had gone public, I would have pulled that down straightaway. You know, I wouldn't have pushed it public at all. And so why think we've just got that thing of put it out there and just see what happens. Because content, as annoying as it is, is like chip paper, right? It's like newspaper, it's there one day, and then like gone the next particularly in those fields. So I know that sounds daunting for people that haven't created content going, or what's the point if no one's gonna see it. It's that consistency piece. That means that the more content you create, the higher up in the field, it goes. And I'm not a social media person. But you know, you know, the repetition, the more you create, the more people are gonna see it. So start small and have fun with it. Yeah, absolutely. I think one of the things that I have found and I joke around with my clients about this as to is that you'll sit and you'll pour over something, you'll like craft the message, you'll share it, you'll think that it's just like, the bee's knees, and, and then it'll kind of sometimes fall pretty flat. And when you're in flow, and you're inspired, and you just kind of like share something from the heart. That's the stuff that gets the biggest views as well. So sometimes, I think that there's a balance between planning and executing, and depends on the format, but also just sharing, like from the heart. And I know one of the things that you talk a lot about is creating authentic videos. So I'd love for us to dive into that a bit. Like how can we be more authentic, when we're looking at our video strategy, when we're looking at the content that we share when we look at, like how we're creating those videos as well?
Rebecca Saunders 18:44
Hmm. My number one rule here is to remember that we're all human. You know, we are all human. So, you know, I can hear it in my voice. Now when I'm thinking things through, you know, I say, um, I do. Hmm, you know, I pause I have little nuances that happen with my hands and my face as I'm doing things. That's okay. You know, you don't need to be pristine, perfect, because everyone has those things. So, when you're being authentic and being natural on camera, it's okay to have those little stumbling blocks. Obviously, if you step up completely, and it's you've said the complete wrong thing, or you've gone down a rabbit hole that you didn't really want to stop, reset, start again, but that occasional mishap of a word. I No one's going to pick up on that. Don't beat yourself up about it. So for example, I remember sending video messages out to clients. When one juror I've started out friend of mine started that it's it's gone nuts now. It's a platform for enabling you to send video messages to clients. And it I send these messages, and someone said to me, I oved it. so much I was so inspired that I tried it myself. And I did one video message to a client and I stuffed up the ending. And I spent an hour trying to send something that was only 60 seconds long. And I still didn't get it right. By the time I'd finished an hour later. And it's only because she stumbled on the final little bit and didn't say it quite right, that she then spent an hour trying to get it right. So one of those key things there is, is remember that you're human right. So I think that's number one. Number two from me is be a Shawn, don't be a sheep, you know, so, right. Um, you could stand out and do things your own way, which means that you don't need to feel forced in the mannerisms that you're putting forward. Whereas the a lot of people fall down in the authenticity space is they look at people and get inspired by other business owners, people in their industry. You know, they're out there everywhere. We're following them online. We're constantly beating ourselves up about ah, I wish I could do that. Oh, yeah, they've said that better than I could say it, or whatever, whatever, whatever. We either use it two ways to go, I'm never going to be as good as them. Or we go, right, I've got to do it the way they're doing it. And that's where you end up in that phase where you're not feeling comfortable. Because you're not being you know, you're not doing it in your own way. So finding your own groove. If you talk with your hands, talk with your hands, if you don't talk with your hands. Don't bother. You know, if you've got something to say for two minutes, say it for two minutes. You don't have to say it for 15. Just because someone told you that, you know, the average time of a good video is 15 minutes. It's not like, you know, you don't need to do things in a certain way just because other people are doing them. And that's that's the key thing. Be a Shawn, and remember that you're human.
Suzanne Chadwick 21:56
Yeah, I think one of the things that people struggle with is that because of the tech a little bit sometimes it's like when they see somebody else's video. They're like, Oh, well, that looks good. How do I do that? And they get so stuck in the tech as well. What are some things and I know like you were just talking about Banchero. I know quite a few of my clients use it as well. What are some things that can make it easy?
Rebecca Saunders 22:22
So one thing, one thing you could do to start with, before we do the tech side, one thing you could do is just spend a couple of minutes scrolling back, scrolling right back to the beginning of someone else's YouTube channel or their time on socials and see what their video one looks like. Because chances are their video one looks very similar to your video, one, two. So you can take yourself off the hook there, you're comparing your video one with their video 10,000, for example. So just put that into a little bit of perspective. But to make it easy, just keep it simple. You don't need to spend a lot of money on video equipment for it to be good. I talked about the fact that we have mobile phones in our pockets, you know, they've all got 4k cameras. So you can use that use that to your advantage, you've already got the camera, you could invest in a webcam. So you've got a webcam on your phone, and you're talking a few $100 in terms of a pair of headphones, or a pair of air pods that will act as a microphone. So don't feel as though you've got to go and spend a lot of money to get all the kit because quite frankly, the number of people that go and buy loads of equipment, and then other people that have all the gear and even more no idea. I've seen a lot of people spend a lot of money on equipment that they just don't need, or just as confused them even more. And I think one of the things you can do, then once you've got your basic equipment, maintain your eyeline and just keep natural, your natural light in front of you. So have a window behind your computer. One of my favorite hacks is to put Google up on my computer screen behind me and just turn the brightness up really high. I don't need a fancy light, I can just have my computer screen. So it's it's keeping things simple. And just getting it done is going to be your starting point.
Suzanne Chadwick 24:21
Yeah, I love that. And obviously, I mean, all the social apps have got some of their own video, like built in as far as editing goes, I'm loving the little templates in reels at the moment. So I'll say somebody's video and your HIPAA template. And then you just add all of yours and it times it out and makes it look good. And I'm like that's that's, that's so easy. So I'm loving that at the moment. But the other thing that I use a lot is zoom. So I just will start a new meeting by myself. And I'll just hit record. Now the other thing in zoom is that you can set it in the video settings for low light so you can make it brighter as well. Which I think is really good if you do had that issue. But that's something I've been using loads of at the moment, like I just hit record. And I just speak to my camera and I create videos and whether it's for my courses or whether it's for social, or whether it's for a testimonial for a client. And it's just that's been such a really like, an easy way to do it as well, that I found is good quality,
Rebecca Saunders 25:21
very much. So yes, and if you've got a good camera, so if you've got a good webcam, again, your zoom connection is fantastic. It will come down to whether or not your internet connection is stable. So if you are listening rurally or or traveling around, and you're on a Mac, I do QuickTime, use QuickTime, it's very, very similar, but it just enables you to record the content without needing to be on the internet to record. But yeah, like these platforms we use every day. It's just now Thanks, COVID. But it's you know, it's just knowing how to use the stuff that's around you. I love that you said us use Zoom. So if you're using zoom or your webcam, I like to push everything right to the top of my screen. So that my eyes, we would like to have a look at ourselves, you know who doesn't like on camera, but my eyes don't drop too far down from the camera. I've got everything really small, so that my eyes stay at camera high. Yeah.
Suzanne Chadwick 26:17
Good. I love that little bit of tech tips there. I want to come back to authenticity as well, I know that you're just saying you know, bloods be human, make sure that you're just being you and whether you've got mistakes or not like it's totally fine as well. And I also think that the more we do it, the more we get used to ourselves like I'm pretty, I have no response to Myself These Days on video, because I do it so often. So I think also just knowing that you get really comfortable with it. Like the more that you do it too. But is there anything else around I guess, showing up authentically sharing our message that you talk and teach clients about?
Rebecca Saunders 26:52
Yeah, I think one of the things and I alluded to it earlier is you do sound like you're on repeat, you know, you you really do. And so you could have those 12 questions, and you could answer them in slightly different ways. But you're still answering those 12 questions. And the chances of someone seeing all four answers to the same question is very minimal. So you do get used to it, because you practice and doing more means you're practicing more, which means you don't have reactions to yourself, and you're okay with those nuances. And you get better with time. But you do end up feeling as though you're on repeat. And that's okay. You know, that's completely okay, for two reasons. Number one, you're still showing up on camera number one. And number two is you don't need to reinvent the wheel every time you want to get on camera, right? So you could recycle this the types of content that you're talking about, or the types of things we're talking about every quarter. So you really, it's just a refresh, it's not a rethink. And I think that's one of the things we can really have a lot of fun with, when it comes to that being comfortable being confident, being more authentic, because the more you talk about it, the more natural you're gonna become on camera, which means your messaging is going to get more condensed as well. So that's when you can start to have a lot more fun with it. But don't overthink it. Video, people overthink the tech, they overthink the content, they overthink where it's gonna go. If I told you you could just start with 12 questions on your iPhone. And you could just repeat that every quarter. It makes it easier, right?
Suzanne Chadwick 28:39
Yeah, yeah, absolutely. And I mean, when you say that, you know, one of the things that makes a really strong brand is repetition. So reputation is built on repetition. So the more that we talk about what we talk about our content pillars are things that our clients need to know all the rest of it, then it just reinforces that because also people need to hear it 10 times before they remember it too. Exactly. So yeah, I love that. I think that's really important. And so as far as sort of content ideas, and that sort of thing goes, what are some of the things obviously we talked about, you know, planning outside the 12 videos, the things that frequently asked questions, obviously, like some of your content pillars, is there anything else that you talk to clients about when it comes to their content?
Rebecca Saunders 29:31
Like I think there are some key videos that you should have as as a business. So a promotional video is what it's historically called, but you know, a video that says who you are, what you do, and why you do it. You know that that's something that you can go on socials, it's something that can sit on your landing page. It can be embedded in your LinkedIn profile and shared with prospective clients. And it also means that prospective clients and people follow. Hang on wanting to learn more about you can actually see it from you, you know, saying what you do why you do it getting that emotion across. So a promotional video is number one, if you're if you're going to be investing in investing in video,that would be my number one place to start. Second to that would then be FAQs, your regular stuff that answers the questions. And third to that would be your testimonials and client case studies. So testimonials, you can get people to use one zero, zoom, anything like that, to get them all you can scale it up and bring in professionals to go and film your client, on their location, you know, you don't need to the sliding scales of productions in all things. So they're your three starting points. And then on social media, I think one of the key things to remember is you don't need to jump on every trend. You know, how many business owners are sat there now going? Oh, but how do I how do I make my business fit that model? You know, how do I make my business messaging fit these pointy things, you know, you don't need again, it comes back to that Shawn piece, you can utilize the platform in that 15/32 model without having to try and fit into something that you don't feel comfortable fitting into. So it's about really not wasting time getting caught up in the minut detail of jumping on a new trend. But instead stepping back and going. Well. I've already talked about this. Could I just talk about it in a shorter fashion? Or can I talk about it with some music underneath it?
Suzanne Chadwick 31:42
Yeah, yeah, I love that. That's so good. And I also think just like where you're talking about testimonials, or client case studies, things like that, and planning. Like, even for me, one of the things where I'm about to go to retreat, like the day the day after we're recording this. And so one of the things that we do, and it's just kind of thinking ahead is that we do a really nice lunch on the Friday, it's like a long lunch and people normally get dressed up. And so we try and do a video, like at that time with our clients because they're already like they're excited. They're like about to head out. They're all dressed up. They look amazing. And so we just try and get 32nd snippets where we might ask a single question of like, how have you found the retreat and what's been your biggest takeaway. So I think sometimes just having something short and sharp. When you get people at a certain time as well can be really good.
Rebecca Saunders 32:36
You completely hit the nail on the head. And I do it in my film studio, right, though, people will come in and film their whole online course with me. And they haven't got the finished product yet, but they're in front of the camera. Before you go, can you just let us know how your experience has been on what it's been like for you? And they're like, Sure, great, amazing. Once it's gonna be ready in a few days. Oh, wow. Within a week, and so they start talking and you've got them. You know, if I then said a week later, yeah. Do you mind doing me a testimonial? Or can you come back in and jump in front of the camera? I wouldn't get that content, you know. So you're right. It's planning ahead, having those videos there. I know, we're talking specifically about video. But you could say another device up to take photos or a time lapse of you filming your content, or a time lapse of your lunch or photos of you filming all this extra content. It's just about almost having a checklist to go, right. I'm filming this content, or I'm having this lunch. What else can I do? That's not going to take a lot of effort that will give me maximum leverage of what I'm about to do.
Suzanne Chadwick 33:43
Yeah, yeah, absolutely. And I love this a real, it's like, everything is content, everything is content. And I just always makes me laugh because even I went out with my daughter, we went to the NGV, the National Victorian gallery. And I was just taking videos like six second five second videos, and they all just sits in my phone. And you know, I know that at the moment, quote, images on a video background work really well in reels where you don't have to be on camera. And so I'm just really conscious of that. Now I just think it's about also playing. Like just being playful with like, what your what videos you're taking, what photos you're taking, and just seeing like, well, how can I use it or what fits or?
Rebecca Saunders 34:29
Yeah, exactly. And I think one of the things there is you don't have to do it all. You know, you really don't if you just want to play with reels and do that. Just do that. If you just want to batch create a heap of content and it goes out in your newsletter. Amazing. You're still doing it, you know, it's the overwhelm of constantly needing to do all of those things can be very crippling. So but you're right you you can make videos without being on camera. And just taking snippets everywhere I think is really cool. Yeah.
Suzanne Chadwick 35:00
I feel like this was years ago now. You know, I used to say to clients who are really scared, like, just start with taking a picture of your work or a video of your work, and then write a caption or write something, and then maybe just take a steal of you and then write something. And it's almost like baby steps. It's like, just just get comfortable with one thing, and then kind of move on. And I think video is just so like that.
Rebecca Saunders 35:26
Yeah, it very much. So it's baby steps into it. You don't need to be documenting everything. I think there's some people out there that go, Well, I don't I don't want to show the inside of my house. I didn't want to show my kids, I didn't want to show my dog. I didn't know what why. Like, I don't need to do all of that. It's okay. You don't have to, you know, share what you want to share. Don't need to go into all those things and just do baby steps do that one thing, commit to making one video a week. So that's the first thing you do on a Monday morning. And it's the non negotiable, you know, before you even open your inbox, jump on and answer a question, tell people what you're going to do this week.
Suzanne Chadwick 36:06
Yeah, I love it. One of my clients shared a thought with us a little while ago that I've loved and that I think is a really good one. And she just decided because she was struggling to be visible. And she just decided that the thought was, it's my job to be visible. Like, as a business owner, who wants to attract amazing clients, the thought that she has adopted is it's my job to be visible. And so that really changed just how she started showing up. So you know, what was my audience will know, I talk about professional practices, it's like, there's things that we feel like doing, and then there's things that we do, because we know that it's good for our business. And we know that it's one of the things, it's kind of like saying, I don't really feel like doing my account, so I'm just not going to do it. It's actually part of my job, that kind of my job as a business owner, if I want to run a good business, is to do my accounts, or do my content, or whatever it is. And so I think also just shifting the mindset where you're like, Okay, so maybe once a week, like you were just saying, I'm gonna shoot one video, that's a professional practice that I'm gonna get into and commit to, because it's my job to be visible. And I know it will help my business to grow. And so I think the way that we think about it is so important to
Rebecca Saunders 37:29
very much so and you say that I've got post it notes in front of me on my desk that say, this is your daily reminder to show up. I've been in the video industry for 10 years, and that post it note is on my desk now to remind myself to show up to do those things. The next one says I deserve to have it all because if I don't do the sharing up, I can't get it right. My business isn't gonna grow. So those post it notes, those business practices are so important because it is your job as a business owner to show up. And for me, I've taken it to the next level. My nails are always pink. Like I've got pink lipstick on, there's pink sneakers sometimes you know, there's always an element of pink for me. That means that I'm in my head. I'm on brand all the time. I'm good I can jump on camera anytime because I've got an element of brand that that nails it for me, you know, that's actually what started it. I'm creating this because it's on on brand for my business talking about what I need to share. So you're right it's it's rituals. It's baby steps, and you're never going to be an if you're not an overnight expert. No one's gonna be an overnight expert. It's it's takes time.
Suzanne Chadwick 38:45
Yeah, I love that it's so good. Because I know that we're just in this time where it's you know, video content is in demand. It's what is expected and I know so many people struggle with it. So is there anything else that you feel like we need to think about or know Rebecca before we wrap up?
Rebecca Saunders 39:07
I think the key thing to know is that you're not alone in feeling scared, nervous a little bit you know on edge about the whole scenario of getting on camera, but the more you do it the better you're gonna get. And so I think if you're listening to this now and you're not creating content, challenge yourself write that post it note create that one video a week tag me and Sue's so we can share it if you want us to you know it's it's about just having people around you that go your mail that might keep going like that was a great video I love that content or just just get started. Just just do that one thing that one post it note that one baby step. I love it.
Suzanne Chadwick 39:51
So good. Yes do baby steps. We love that. Oh yeah, absolutely. So Rebecca, where can my audience find you? What have you got coming up? What They need to know about amazing.
Rebecca Saunders 40:02
Well, you can find me at Rebecca saunders.com. There you'll find everything I offer video wise. So I think the number one thing you want to go click on is the video Academy. That's where you'll learn all of the things to learn how to create videos for your business, how to show up, get confident, I'm going to do redo that, how to show up, get confident, create content without the stress. So that's number one. And if you want the little snippets, and to see how I show up on socials with video, I might vote Rebecca Saunders on every social channel.
Suzanne Chadwick 40:32
Fantastic. We will have all of those links in the show notes as well. But thanks for coming on and sharing all of your video tips. I've had such a blast. It's been fun. So go ahead. So have we inspired you and you're gonna get on video, you're gonna start taking little snippets here and there and do something interesting and exciting. Let us know. Make sure that you connect with Rebecca let me know in the DMS how you go with this. Let me know the good things, the bad things and everything in between. But I hope you enjoyed this week's episode. Well, that's it for another week. It has been amazing to have you here as always, and remember to follow me on all socials at Sue's Chadwick. But thanks so much for listening. Until next time, have an awesome week and make sure you keep playing big and branding bold.
Transcribed by https://otter.ai