This week on the podcast I'm sharing the 7-part Launch Success System which is how you successfully sell a group program.
This is from YEARS…yes years of launching, learning lots of different launch strategies etc but these are the things that you need no matter whether you selling a membership, course or mastermind.
In this episode I share:
Mentioned in this episode:
Behind the scenes of a 100k Launch
If you're looking for an amazing community and the support to design, build, launch and grow your group program then make sure you APPLY NOW for the Amplify Accelerator!
Suzanne Chadwick 0:00
Hey, hey, guys, welcome back to the podcast. We're at episode 208...208 episodes, can I just say I have no idea where time goes? Not only am I shocked that I that we're already in May in 2022, as I'm recording this, but I'm just like, Where did 208 episodes go? So it is so great to be back with you. I love being here, I just want to say the number of messages that I got last week for the reassess and reset episode was epic. So I am so glad that it resonated with so many people. I'm so glad that I had people that were like, I am self coaching myself right now. And I have had this outcome, or I'm gonna make this decision. One of the best ones was a client was like I self coached. And I'm joining Amplify, which I was like, yeah, go do it. So excited. So it's been amazing. I love sharing content with you. That is from my personal experience, because you know, something? Sometimes I struggle, sometimes I'm not always motivated. Sometimes I fail, I fail a lot. Yeah. And I just want you to know, and I never want you to feel alone, when you look at people on the internet, which is this conversation I have all the time. And everything so shiny and amazing. And I am an optimistic and happy person a lot of the time. But I just want you to know that no matter who you look at, and you think that things are shiny and amazing. Whilst business can be good. I'm not saying it's not. People go through their own struggles all the time. Why? As Brene Brown says, we are emotional beings who think sometimes, and so we're always going to have those emotional ups and downs, whether your business is going really well, or it's not just know you're always gonna have those emotional ups and downs. And I think sometimes we think that when business hits a certain level, that all of a sudden, all of your problems are solved. And they're not, you know, there's always a next level, there's always a new iteration. There's always stuff going on with your family, with your life, with your health, with the whatever in the world, the world in general. And so I just want you to know that I am on this journey with you, yeah, that I want to share what I'm thinking what I'm doing to help myself to go to the next level and do the things that I really want to do. And so I want to make sure you've got those tools, too. We should all have the tools. So I'm so glad that that episode really resonated for you. Now listen, today I'm diving more into some content around group programs. Because as you may or may not know, I have the amplify accelerator and mastermind, which I love. And so I'm talking a little bit more about building group programs, because at the end of the day, that is my business model. So I have got BBA, which will I'm going to tell you, I'm going to tell you, I'm going to tell you, so BBA has been Brand Builders Academy, the next live round, which will be July it will stay as Brand Builders Academy. But then we are doing a full massive update and moving it to a new program, which will be called Bold Business Academy. So I'm still sneakily keeping it as BBA. But it will be a new container, and it is going to have business, it's going to have mindset mastery, and it's gonna have whole self, which is personal development. And I'm so excited about it. So that is what is coming. So I've got BBA in its current iteration and whatever the future iteration will be, which I'm planning on working on now. We'll be doing like a full video update, a full design update, like I am so excited, I just can't even tell you. And then I've got Amplify which is my mastermind and accelerator which helps people to create their group programs as well as support them in their business. And then I've also got Bold Speakers Collective which is learning how to become a paid speaker. Yeah.
Suzanne Chadwick 4:51
So my business model is group programs. So obviously I want to teach people how to move to that business model. I have been running live workshops on going from burnt out creative to thriving group program, creator, which has been amazing. It's been a 90 minute live workshop. It's so fun, I love it. If you go to suzchadwick.com, forward slash thrive, depending on when you listen to this, there will be one more on Thursday, the fifth of May 2022. But if you go to that, you'll be able to watch the replay as well, if you can't make it to the live workshop, so you can go and check it out. It was such a fun workshop, I really loved it. And so that's what I want to talk about today, I want to talk about seven elements of a successful group program launch. And I have done a lot of launching, I have failed many times, can I just tell you as well I actually wrote a blog post on it to where I launched and it didn't work, and nobody bought. And I just knew I knew exactly what was wrong with it, I went and fixed it, and we went again. So, you know, once again, there is much failure, where you also see success. But it's all about how you think about it. And it's about your mindset and how you go after what you want, and how you focus and make the time and carve out the time and make it a priority. And then you bring the energy and all the rest of it. But I'm starting to go into the content that I'm going to share with you today. So I just wanted to let you know, you can still check out that that masterclass or that workshop and yeah, I'm so excited. I loved I loved running it. But the other thing I wanted to let you know is that applications to amplify close on the sixth of May. So I think this will be coming out on the Third of May. And applications close on the sixth. Otherwise, if you're listening to it after that you can join the waitlist for when doors open again, and trust me, you'll want to get on it because amplify is amazing. Can't wait can't wait. All right, listen, I'm gonna stop yammering on let's get into the episode. Yeah. Okay, so let's talk about the seven elements of a successful group program launch. As I said before, I have launched many times now, over the last five years, some of them have gone gangbusters. Other times, it's been good. And other times it's been a fail, okay, so just know that that is just kind of how it rolls sometimes. And until you get to a point where you've just got so many people banging down your door, your launches can go many different ways. And I have seen very successful entrepreneurs who are in the millions of dollars have unsuccessful launches. And they've also shared those failures as well. So I think it's important to talk about that too. But listen, when I sat down, and I really thought about what are the key things that I think are absolutely essential when it comes to having a successful program and selling a successful program. These are seven of the key things. So the first one is really around mastery and method. By the way, I also have six M's, I'm obsessed with the alliterations. So the first one is method and mastery. So whenever you've got a group program, one of the things like if I'm looking to join somebody else's program, I want to have a really clear understanding of what it is that we're going to be going through what the outcome is, etc. So their method needs to stand out to me. And I think it's about having a unique method. It's about having a unique way of doing something. And that might have been from your experience. So for example, when I did BBA, I had done a few different business courses. And there were just a whole lot of things that were missing. For me. I was like, Yeah, but how do I manage my money? It's all great. You talk about marketing. And it's great to talk about your why and all the rest of it. But how do I manage money?
Suzanne Chadwick 9:09
How do I focus on systems? How do I like to create a brand strategy so that I become known? How do I price and package in a really detailed way? So it was through my experience where I was just kind of like, like what I'm learning is not actually teaching me how to be profitable, manage my money, and price really well plus all the other things I talk about in BBA. So my method at the beginning was around the BBA scale up system. And I've shared this before it might have been in workshops, but I've shared before that I have taken the BBA model and I've evolved it over time as well. So my first iteration was the BBA scale up system, which really just went through the modules. The second one was the Growth method. And now I have the revenue generation roadmap, which all of my students will know now, because I took them through it. And it really focuses on, this is the roadmap for what we're going to go through within BBA. And these are all the modules and how they align, so that you understand when you're doing this particular module, this is why you're doing it. This is how it impacts your business. This is this is how it fits into the grand scale of things. And so I think that you can really evolve that and explain it and change it and make it better through your own mastery. Like I think that when you don't know something really well, it's really hard to teach it. And I think there is a saying somewhere where it is kind of like if you really want to understand something at a deeper level, teach it. And I think that this is where the method and the mastery comes in. And I can tell you know, we've people are savvy now. Like if I go and watch somebody's either masterclass or I go and look at their sales page, or I go and take a look at, like, what it is they're teaching, I can tell whether it's a unique method, or whether it's basically just a regurgitation of something else that somebody else has done. And so you've got to really ask yourself great questions, what makes my method different? What am I doing that really stands out? How am I implementing and showing and teaching what it is that I've learned in the process so that my method is unique. And it's obvious that I have mastery, and want to talk about mastery, I just mean, you get what you're doing at a much deeper level, it's not surface, you know, once again, like I said, regurgitating somebody else's stuff, but you have a unique way of talking about it. And one of the things that I do a lot, if I'm honest, is I build a lot of IP, so intellectual property, I build a lot of models, it helps me to simplify and clarify what it is that I want to teach, and how I want to teach it, it also makes it really easy for my students to visually see what I'm about to go through. And if you go to the show notes, which is suzchadwick.com, forward slash pod 208, you will see an image that I have created. Yeah, so it's called the Launch Success System. And so you can go and visually see, like what I'm talking about. This is something I've put together, it's a method that I've created. Why? Because it's what I know to be true based on my experience. And now I'm doing a podcast on it. And so I think that it's really important for you to think about how you're going to do this, how you're going to teach it, what you're going to call it. Yeah. And there's lots of different things that you can call it method, blueprint Academy system. There's lots of different things you can call it. But I think that's the first thing is that, if you want to stand out, have a really clear method, so that you can talk about what it is that you do, and be really clear in communicating that as well. And that's where I see a lot of people fall down is that they can't explain what it is that they they're teaching and what they're doing in a way that feels complete, or more refined is probably the way that I would say it, like if somebody's like, yeah, like, just like, I'm gonna teach you how to grow your business. Like how are you going to teach me how to grow a business? Yeah, we're going to talk about marketing, we're gonna talk about like, you know, your vision, things like that. Like if somebody said that, to me, I just be like, That's not at the level that I want it to be at, you've got to make sure that you are going into some of the detail of what it is you're going to teach how you're going to teach it, why it matters to them as well. And the other thing I talk about all the time is relevance. So how is this relevant right now, as I'm recording this podcast in 2022, to my audience, based on maybe things that have happened in COVID, maybe things that are happening in the business world right now. And so even as I evolve BBA, the reason that I'm evolving it is because I'm doing a lot of transformational coaching. I'm going through life coaching, like certifications, I'm also learning about change, like behavioural change, things like that. So for me as I work and talk to my clients, whilst all of the business I've absolutely helps them to be more profitable, make more money, become more confident, be more bold, and have all of the foundations and the system strategies and structures to be able to scale. I know that I actually do a lot of personal development coaching with my clients. And so for me to evolve it is that I know this is really going to help them now from a methodology perspective, to not only be able to deal with business things, but also to evolve their own mindsets in order to be able to implement what I'm teaching them on a business level as well. And so that will come into my method. When I revise and relaunch, rebrand, repackage that program. So the first thing is method and mastery, have a solid method show your mastery. The second thing is magnetic. Yeah, which is all about your personal brand. Anybody that I bought from, I don't know about you, but anybody that I've bought from, there has been something about them that has drawn me in there has been something about them, it could be their thought leadership, or it could be the way in which they communicate. So my coach, she's not really on social media that much, they just do ads through it. But she was on YouTube. And I remember watching her years ago, actually, because she talked about evergreen courses years ago. And I ended up in a virtual conference. And I just loved what she talked about. And even now, in my second year of being in that mastermind, the conversation is just like next level. So she is somebody who I feel very drawn to. And I feel like other people who I've purchased from as well, there's definitely been, I feel like this is kind of where mastery comes from as well. But there's definitely been where I feel like they're a great person to learn from, like they've been there, they've done it, they're communicating it well. The thought leadership is great, they stand out in the crowd, they're visible. And so that makes them magnetic to me. And also can I say, it just makes them kind of rise to the top, as in their visible, so I'm more aware of them. So they could be people who have got great programs, but because they're not, they don't have a magnetic personal brand. They're not visible, I'm not aware of them. So if I'm not aware of you, then I can't obviously buy from you. And so this is where consistently looking at whichever area you want to focus on, whether it's blogging, whether it's video, whether it's, you know, social media, whether it's a podcast, whatever it is that you want to focus on, just go all in on that, and decide how you are going to connect with your audience, so that you can build that magnetic brand as well. Yeah. So personal branding is one of the really big things. And I talk about this and amplify a lot. We work on personal branding a lot. And it's been amazing to see my clients really step up their game when it comes to their visibility, getting on podcast, just building their thought leadership so that they're starting to have that unique method so that they can communicate it really well too. And so that just has to be part and parcel. Like if you want to have a group coaching programme or a group coaching model within your business, then your personal brand is a really important one. Yeah. The third thing is your message. Now, I am just going to stop here, because one of the key things is that your program will live and die by the message, you can have all the other things that I'm about to talk to you about. But if you do not have a message that resonates with your audience that lands and what I mean by lands, like it stops them, and they think, hang on, I need to find out more about this, then that is going to be your Achilles heel in any program. And so I have to say it took me like, whilst I have had people within BBA for, you know, years now, that message has been refined again and again and again and again. And so developing the system strategies and structures to be able to scale has been something that I've used for quite a while now. And it's worked really well. It delivers on that promise. So your message has to share what the promise is that your program will provide. It has to communicate what the opportunity is that somebody's going to have when they buy, it has to communicate that transformation that the program's gonna give them. So the message is like a massive, massive element. And, you know, as I said, right at the beginning of this episode, I launched this was not that long ago, I launched a couple of years ago. And as I was launching, I knew that the message was not connecting. Why did how did I know that the message was not connecting? Because I wasn't having conversations. Yeah, I wasn't, I wasn't selling so obviously, that's one of the biggest tell tales. You know, if you're not selling, then the message isn't landing. But also whenever the message lands, I get messages. I get DMS I get emails I get responses to my like email newsletter, when the message lands So I get people saying, oh, my gosh, Suz like, this totally resonates for me, I'm in, and then I might go into a sales conversation with them. But if you're not getting that, if you're not getting conversations and responses, and you're not having conversations that you're potentially not, you know, initiating, then you've got to work on the message. And so when, a couple of years ago, when the message didn't land, and I knew it, I think that when you're in a launch, you can feel it, like you're not getting the energy around it. Yeah. And so
Suzanne Chadwick 20:36
as soon as I finished that launch, and I had one person that was going to be in and I said, Listen, I'm going to wait, I'm going to revamp it all. And I'm going to do it again in two months. So I think I launched in like in October or November, and then in the February, the beginning of February, the next year, so it was only two months, three months away. I totally redid it, and I went back out to market new name, new message, same content. So I didn't change the program. I just worked on the message. And I think we did about 50 50,000 that time. And then that just continued to grow. And ever since then, and I've still been honing the message like I worked on it, I think at the beginning of this year with a copywriter. Yeah, because I was like, it's good. But it's not there yet. And so I think you've got to always be looking at how you're refining? What it is that you're saying as well. Do you love it? Do your clients love it? Are you getting the response that you want? Is it communicating what you want it to communicate? Like, this is like one of the most important things, you can't sell a program, I kind of feel you can't sell anything, if you don't have a great message around it. So that is something that I've invested money in, I've invested a lot of time in. And I also think that around the message, I'm always looking at how I can talk about what I do in different ways. So for example, the workshop that I've been running in the last week or two, which is from burnt out creative to thriving group program creator, I did run that, I think a year or so ago. But this time, I've totally changed the content. And it's felt so good. The response has been fantastic. The applications have been fantastic. So you know, I know that that's landing. And that's the difference. That's how you know like when you love it, you're energised around it you're getting the response you want, then that works. But as I always say to my clients in Amplify as well, the more that you can create great content, the better your thinking will get, the deeper your thinking will get, the more you'll learn how to talk about what you do in many, many different ways, which means that then lands with more people. Because you've not just got one message that you just keep continue to kind of flog if it's not doing what you need it to do. So I just can't emphasise that enough. Your message is like, the magic is in the message. I even got another m in there guys. Like if you're not already applauding the M's. I don't know what you're doing. Can I tell you my mom used to lecture and she was obsessed with alliterations. And I used she'd say to me, what other word could I use for this? And now I do it myself. I was saying to my husband, what's another? What's a word that starts with M? That means visible and then I was like magnetic personal brand? Can I have forgotten that? Anyway, I digress. So the first one is method and mastery. The second one is magnetic personal brand. The third one is the magic is in the message. The fourth one is marketing. Now, I kind of feel like and I say this to my clients who BBA and Amplify as well. You know how much your marketing now, like you need to times that by 10. I'm just gonna say it, you got to times it by 10. So when we do marketing for my programs, we have like a 90 day launch yet. So we will have opt ins. So we'll have like a couple of different opt ins that we feel are relevant to the program obviously you don't want to opt in that's not relevant to what you're going to be selling and teaching. So we kind of do that 90 days out to grow the list with the right type of people who are interested in that topic. And then we've got like a 60 day and then we've got like webinars so we'll do live webinars. I love I love live webinars.
Suzanne Chadwick 24:43
I think they're amazing. I do have evergreen webinars as well but I just don't think they convert as well as live ones do and I prefer live ones anyway. So I will do like potentially three maybe four webinars or master classes. For over two weeks. So, you know, we might have cart opens on a Monday, week one. So I'll have Monday, Thursday masterclasses, and then the following week, I might have like Tuesday, Thursday or something like that, and cart closes on Friday, or I'll just fit it into whatever timeframe my cart is open. So we've got the marketing as well. And then I'm doing stories, and I'm doing collaborations, and I'm doing podcast episodes, and I'm doing ads, and I'm doing like all of the things, if there is a thing that can be done, I am doing it. Why, because I'm not gonna waste a single moment. Yeah. And the other thing that I always take a look at is, for example, let's say my program is $2,500, which is what BBA is, at the moment, yeah, I will spend up to two to three times the amount of the programme in paid advertising, because I'm like, I just have to sell three. And at the end of the day, like, that's me backing myself, of course, I'm going to sell at least three. So once I sell three places, like I've broken even on my marketing, and probably in the process of spending like seven and a half thousand dollars, I would have got hundreds of people on my list, I've now got more people that are potentially becoming clients. And once somebody comes in as well, there is like, you've got the lifetime value of a client as well. Like, I've got a lot of clients that have bought everything that I have, which is amazing. And I love them. And if you're one of them, just high five, and big hugs, so you've got to go all out with your marketing, and I'm just gonna say it, whatever you're doing times that by 10 times about 20. And you might be close to what you should be doing. Now, the other thing is, is that when you love your program, when you love what you are putting out there, you will not find it hard to market it like you will not find it hard to talk about it. This will be one of the easiest things in the world. Like I talk about Amplify all the time I talk about BBA all the time, why? Because a lot of my clients, they get the results, I like we've got so much stuff coming up for them live training, I'm always thinking of how we make it better. And so it's exciting. Yeah. And so that is something that you've really got to think about is the energy that you bring to your marketing. And I always say to my clients, the energy that you bring is the energy you get back. So if you are not super excited about what it is that you're selling, nobody else is going to be excited, why would they be excited. So you've got to really bring the energy and totally be obsessed and in love with what it is that you're selling. And that will come through in your marketing as well. Like there is somebody that I know she sells Instagram in the US, she's in my mastermind as well. And when she goes into launch mode, oh my gosh, like she's off the wall. And she gets like, I don't know, like 8000 people sign up for her webinar, which is amazing. I do have to ask her how much she spends on. Because you know, it is a direct correlation. But you know, you don't need to do that. The other thing I want to say is that if you have a limited budget, there are lots of other things that you can be doing. Like there is a lot of stuff you can do in the lead up to a launch, there is a lot of stuff that you can plan for. So if we're looking at free marketing as well, you've got the 90 day runway, you've got podcasts that you can either be on or have your own. You can do collaborations on Instagram, live with people, but you've got to give yourself the time to be able to do that as well. Yeah, and make sure that you're like connecting with people and asking people like, are you happy to do this with me? And just find people who have got the audience that you want, where you're in a non competing industries, so you don't do the same thing? And say to them, you know, can can you know, we do an Instagram live together? Or can we do a podcast together? Or is there something we can do together and see how that works, for sure. But marketing is going to be one of your most important things as well. I feel like all of these things are super important, but message and marketing are a big one. Number five,
Suzanne Chadwick 29:21
we're off to number five. Number five is to measure so measure, experiment and evolve. So for example, when like I said before, when I am doing ads, then I know I already know because I've measured this, the first time I spent on ads, just let me it was a butt clench, like you know it was scary to spend a few thousand dollars when I didn't know whether it was going to work. So my first couple of times, I think I really did it organically. I already had a community I'd been running events and so I sold it that way. And then once we started getting you know good numbers in as well we started doing ads, more retargeting ads as well. So people who had come to the sales page, people who had engaged with me on socials, etc. So they were seeing the ads of doors, open doors shut, get in now, etc. But we measured that. And so now I feel at ease to spend on ads. I mean, ads are a bit of a nightmare at the moment. But I feel at ease to spend on ads, because we have experimented because we've measured what what's worked as well. And I also think that, you know, when something doesn't go, right, and so for example, when you know, the launch I had, where I didn't sell anything, I just needed to experiment with new things that I needed to evolve it as well, because from a measurement perspective, I'd actually spent quite a bit on ads, and then I didn't sell any. And you've also got to be in a position where that's not going to kill you like that's not going to, you know, break the bank if you do that. So it's always, it's always a risk to do ads. But I think that when your message lands, when you can validate, this is a really important thing, when you can validate the program message, like you've got the method, the mastery, the magnetic personal brand, you've got the message that lands, you've got people connecting and communicating with you, you're doing your marketing, then when you measure that, if you can see that, yes, it's all working, then that's the time to invest in ads. I think at this point in time, as I'm talking to you right now, on like the third of May, I think that that's something that's worth doing. But I do know that you've always got to be looking at all the other organic elements that you can obviously bring in as well from a marketing perspective. And I do do that we do do blogs, we do the podcast, we do. You know collaborations, there's lots of stuff. So I think that it's always important to look at that. But you've just always got to be measuring what's working, what's not. And this leads me to the last m, which is mindset. I know I've said that message or marketing, we're like achilles heel, but this is really, once again, they're all really important. But this is really important. Because at the end of the
Suzanne Chadwick 32:09
day, if you don't have the mindset to show up, then you're not going to build a magnetic personal brand, you're not going to communicate your message, you're not going to do the marketing. Yeah, you've got to have a rock solid mindset. And what does that mean? It means that you believe that this is going to be great, you believe you are going to sell some, you believe that this is going to help your clients have the transformation that they really want. You've got to have thought management, positive thoughts, like keep going, doing the things, being able to really manage your mind through this process. Because there has been many times and I've shared before, there were times where I was like, Yeah, I'm gonna launch and then I just didn't launch. That's a mindset issue, or you launch and then you're like, it'll launch and then you're like, No, I won't send that email. Because I've sent too many emails. That's why you do automations at the beginning of a launch, and then you you don't rely on yourself for those sorts of things. But your mindset is one of the most important things one of the things that we go through it amplifies mindset mastery. And we talk about like the science of overwhelm. We talk about thought management, self coaching, like so many things that we go through, because when you do a group program, there is so much mindset stuff. Not only are you taking your work, and you're formalising and you're saying to people, hey, I can teach you I'm gonna say that I can help you to achieve this goal that you've got. Yet. Now I'm going to put it out to the world and be highly visible. Not only that, I'm probably going to pay to reach people that I've never met before. And then throughout the whole sales process, I've got to keep myself in a positive place where impostor syndrome and lack of courage and confidence doesn't like bite me in the bum. Yeah. So there's all these things that you've got to be doing as well. And also, even when you're in a group coaching programme, as you're running it, there are a lot of things that will come up. Like there are things like, you know, clients who may not do the work and then complain that they're not getting the result, you might get a refund request. There might be like people trying to sell within the grid, like there's lots of lots of stuff. I'm really fortunate that I haven't really had much of it at all. But you go mindset is something you've really got to manage. And so when you are launching, this is one of the key things that will determine your success. And so if you feel like you've got the method and the mastery, if you feel like you have been showing up and building a magnetic personal brand, if you feel like you've got the message, you're doing the marketing, you're measuring, you're experimenting and you're evolving, and you've got a solid mindset. Then I'm just gonna say the message is the problem. That's the biggest issue. If if you've got if you look at all this, and you're like, nailed it, nailed it, nailed it, nailed it, and you're not selling, then the message is going to be one of the biggest things. The only other thing I'd say about that is that if you are communicating the message and you're getting some response, then you may not have gone wide enough with your reach. So it's one of the things about a group programme is that it is a numbers game. So one of the things that and I've shared this in an episode before there was an episode where I did $100,000 launch. And I will put that in the show notes as well take a look, I think that I've talked about programs maybe once or twice, not a lot. But I'll go and put any other episodes in the show notes. So you can go check it out. But one of the stats is that normally you will say 1.5%, between like one and 1.5% of your total number of people on your email list. So I always go back and measure that usually it's not far off, like it might be like point 0.8 to 1.5. Yeah, just depending. So that's the total number you'll sell off your email list. And so there is a way to obviously measure things. But if you are getting some response, but not enough people are buying, then you've got to grow your list. And you've got to grow your magnetic personal brand. You've got to grow your visibility so that the more people who know you, the more people who will love you. Yeah, so those are some of the key things when it comes to how you can have a successful launch. That is my launch Success System, which is a method of mastery, magnetic, personal brand, killer, killer message and magic is in the message market more than you are right now. So much more 10 times more measure, experiment and evolve. Like I'm always trying new things. I'm like, let's try this. Let's see if that works. My coach was literally just doing a,
Suzanne Chadwick 37:10
I guess a review, where they tested out a few different things. And then she shared how that test went. And it's just she's like, let's just test it and see what happens if we do this. And I love that. And I'm a big believer in that. Like, there are ways you can do something. But you've also got to go with your gut when you learn how to do something. So for example, I'll teach my Amplify clients, all of the things that I know. But within that, I'm also saying your audience, you need to go with your gut, like which one which format is it a membership is it a course isn't a mastermind, it's going to work for what you want to do and what your audience will love based on where they are in their journey. Yeah, but also when you launch, some people might just do an application, some people might just sell on social, some people might do webinars, these are all the ways that you can sell it, you need to decide what works for you what you love to do, and how you feel like you connect with your audience the best. And so there is always ways where you can be experimenting and evolving based on you your style, and what works. The other thing is trying it all. So I'm like, yeah, let me try a webinar. Let me try an application. Let me just try. So just selling on social. Let me do evergreen, let me do this. Let me do that. So because the markets always changing, your customers are changing, you know, just the way people buy is always changing as well. I think that it's important for you to always be evolving that. And obviously the last one was mindset. Like everything that we do, I have just got to be on top of it all the time. Because if I'm not, then I'm not delivering on the other M's within my launch success system that I talked about. Like I'm not going to continue to evolve all of that. And then that's like the death of my programs. And I love my programs. They're the best. If you haven't come and join, why have you not come and join? Do you not love the podcast? If you love the podcast, you will love being in one of my programs. Plus we get to work together. See, this is what I'm talking about. Be in love with what you have, because you'll talk about it so much more. So that's what I wanted to tell you today. The launch Success System, you can go and check out the beautiful visual that my designer Ebb Harper Design created for me, I love her. She does all of my methods and my frameworks and my systems and my blueprints. And so you can go and check that out as well. But if you've got any questions, obviously just DM me at suzchadwick on Instagram. If you've got any questions about amplify, then DM me as well. You can apply with no obligation if you go tosuzchadwick.com forward slash amplify and when you apply what you'll get is a replay of the workshop, as well as all of the details about the program how it works. You can always also just a little sneaky sneaky side note is that when you go through the application process and if it's approved and you go through to that main page with all the details, you can book a 15 minute call with me if you do have any questions as well. Yeah. So that's what's happening. So I hope that that was helpful if it's something that you're thinking of, and and I would love to work with you inside amplify. So make sure that you apply as I said, applications close on the sixth of May. And you can come and hang with us. So good.