
Today I’m chatting with Kate Toon an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.
She has worked with big brands such as eHarmony, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their copywriting and SEO.
Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast.
Kate recently published her popular business book, The Confessions of a Misfit Entrepreneur – which also has it’s own podcast.
We’re talking all about :
Some of the tools that Kate mentions in this episode:
Want to connect with Kate? Make sure you head over and say hi!
![]()
Feeling busy but not clear? Productive but not confident?
This is one of my favourite workshop and I know you're going to love it!
In this free Messy to Magnetic masterclass, I’ll show you how to clean up your business, strengthen your identity as a leader, and create clarity that actually moves the needle.
You’ll learn how to:
✨ Shift your mindset and identity so you stop second-guessing yourself
✨ Build a simple, streamlined business that supports growth
✨ Know exactly what to focus on daily, weekly, and monthly
✨ Create momentum without burnout or overwhelm