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Today I’m chatting with Claire Winter, the host of the Cracking Content podcast and a trainer and coach. She is passionate about helping coaches and creative entrepreneurs to amplify their expertise through storytelling, content and PR so that they can get more sales and make a bigger impact through 1:1 coaching, digital courses and her membership.

She currently writes for all 41 Families magazines that cover the UK, which reach 9 million parents a year. She has been a content creator for twenty years and helped thousands of business owners get more sales with their content marketing.

She is a trained NCTJ journalist and started her career at ITN in radio and television. She also runs a Facebook community called Cracking Content where she shares writing, content and PR TIPs. https://www.facebook.com/groups/crackingcontent/

In this episode, we’re talking about how you can use content to position you as the expert in your field including:

  • How to start with your values
  • What do you stand for and against?
  • Making sure you have an opinion
  • How to share real and authentic content
  • Sharing what the transformation is your audience
  • How you can take them from pain to possibility
  • How to repurpose like a boss!

Links we mention in this episode:
Suz on the Cracking Content Podcast (link – https://podcasts.apple.com/gb/podcast/ep-037-being-intentional-your-content-suz-chadwick/id1529616010?i=1000517857693)

Make sure you connect with Claire and check out all here links below.

Facebook: https://www.facebook.com/ClaireWinterUK/
Twitter: @clairewinteruk
Insta: @clairewinteruk
LinkedIn: https://www.linkedin.com/in/claire-winter-writer/
Clubhouse: @clairewinteruk
Website: clairewinter.info

PODCAST EPISODE #171: How content can make you the expert with Claire Winter

2021-08-12

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