How to Be Audacious in Your Business: The Mindset and Strategy You Need to Stop Playing Small

Let's be real – you're probably playing smaller than you want to be in your business right now. And I get it, because I'm not immune to the energy slumps and rollercoaster ride that comes with entrepreneurship either.

But this morning, my brain offered me a thought that changed everything: “Suz, what if you were being more audacious? What if you went after the big thing you want?”

If you're ready to stop playing small and start showing up in a way that feels aligned, energetic, and goal-focused, then this is for you.

What Does Being Audacious in Business Actually Mean?

I absolutely love the dictionary definition of audacious: showing a willingness to take surprisingly bold risks.

When I first started my business, my very first event wasn't a small workshop – it was a full conference with 100 people, featuring Lisa Messenger as a speaker. It cost $40,000, and whilst we broke even, that was pure audacity mixed with ignorance. But that event launched my entire business.

The thing is, we're often playing small not because we want to, but because of fear. Fear of judgement, fear of things not working, fear of not getting the result we want – or even fear of success. What if it all works and then we have to deal with that success?

The Mindset Audit: Where Are You Really At?

Before you can be more audacious in your business, you need to do a proper mindset audit. This means stopping and really taking stock of what's going on.

I love using Brooke Castillo's model for this:

• Circumstance: What's your current situation?
• Thoughts: What are you thinking about it?
• Feelings: How do those thoughts make you feel?
• Actions: What actions are you taking (or not taking)?
• Results: What results are you getting?

If your results aren't what you want them to be, work backwards. What actions aren't you taking? What thoughts are influencing those actions and feelings?

Thoughts You Can Borrow to Build Audacious Business Confidence

Here are some powerful thoughts to adopt if you're struggling:

“I can be audacious.” You can take risks and they can pay off. Look at your evidence – have you made money before? Taken risks that worked out? Use that as fuel.

“I've done it before, I can do it again.” Whatever success you've had in the past is proof you can create it again.

“My energy is my invitation.” When you're energetically aligned and show up with passion and purpose, that's what makes you magnetic.

Why the Woo and the Do Both Matter in Audacious Business Building

You can't just have strategy without the energetics, and you can't just have the woo without the action. You need both.

The Woo: Energetic Alignment and Visualisation

I want you to visualise your big vision in vivid detail. For me right now, I can picture exactly:

• The venue for my next event
• The energy in the room
• What people will walk away with
• What they'll say in their testimonials

Maybe for you it's Stripe notifications hitting your phone while you're playing with your kids, or people DMing you saying they want to work with you because your energy is magnetic.

Visualise it all – what you're wearing, how it feels, what success looks like. Make it a living, breathing vision in your mind.

The Do: Strategic Action That Aligns

Now think about the strategies that are working for you. Where are you in flow? Where are clients coming to you easily?

This might be:

• Going live on Instagram
• Creating YouTube videos or podcasts
• Invitation marketing
• Putting offers out there
• Building your personal brand

Building Belief Ladders for Bigger Business Goals

If you don't believe you can achieve your audacious goals, you won't take the action needed to get there. You have to build belief ladders:

• “I believe I can do this”
• “I believe I can attract the clients I want”
• “I believe I can have the revenue I want”

When you live in these beliefs every day, you show up with the energy of someone who knows they can achieve their goals.

Follow People Who Help You Think Bigger

Really follow people who help you believe the things you want to believe. I love Ryan Leak – when I watch his reels, I think “I want to be on stages like that.”

Follow leaders and entrepreneurs who are making an impact because that energy rubs off. If you want to make an impact, build wealth, and contribute to causes you care about, surround yourself with people doing exactly that.

Your Call to Action: Stop Playing Small

This is your call to arms when it comes to being more audacious in your business.

Ask yourself:

• What do I desire?
• What is my vision?
• How can I see it, taste it, feel it deeply?
• How can I start communicating this vision to call in the right people?
• What strategies will I commit to?
• How will I show up?
• What offers will I make?

Because here's the truth: you can't be magnetic if you're not taking surprisingly bold risks. You can't build the business you really want if you're playing small.

I want to be a leader of an audacious movement, and I want you to join me.

What's your audacious vision? What bold risk are you ready to take?

Your future self is waiting for you to step up.