I was super chuffed to have Kimra Luna on the Vlog this week.  We actually recorded this in January for Business Planning month and we talked for 2 whole hours.  I actually recorded an hour and will be sharing Part 2 next week – so stay tuned and signup so that you don't miss a minute of eXchanger TV!  Check out our interview below as well as some of the key takeaways below the video! She's an amazing little lady and her story is fantastic.

Key takeaway message from “Business Planning with Kimra Luna – Part 1”

• “Pick one thing and be really, really awesome at it” (when getting started). Focus on one thing before expanding out to other things.
• Give lots of value
• [Kimra’s story]
• Do things before you’re ready.
• You never know where something might lead (e.g. Kimra became a business coach because people asked for her help one-on-one based on her webinars).
• Don’t be afraid to go against the norm (eg. ‘pick a niche’). You don’t have to follow the rules. “I’m good at a bunch of stuff!” – Kimra
• Give so much value upfront without expecting anything in return – “I’m just doing it for the sake of doing it to help people, because I like to help people” – Kimra
• Abundance, not scarcity
• People often want more than a webinar, they’d prefer a full course they can work through, they like having the extra support in a course etc so that’s the value you’re giving on top of the free stuff – You can’t over give on a free webinar because it’s limited. If all of your knowledge fits into a one-hour webinar maybe you’re doing it wrong…
• “Throw value around like confetti” – that’s when people find you and trust you!
• How the name ‘Freedom Hackers’ was created – people who have integrity, respect, want to grow their businesses and genuinely want to help people
• Planning
  • Get ahead of what’s coming (e.g. Kimra’s having a baby so she’s changing her model a little bit, less webinars, more video series’)
  • Hire help when you need it – delegate to save you time. (And how you teach them what you need). Delegate things that are easy but time consuming.
  • Block out chunks of time to crank through all of the things – laser focus to increase output.
  • One task at a time
  • One tab at a time! (If it was important I would have read it, or save it to read later)
  • Keep desktop clean – ‘Sort’ folder on desktop, then make time each week to clean it up.
  • Don’t stress the small stuff (content creation – typos etc)
  • Automate

Resources:

• Social Media Examiner (https://www.socialmediaexaminer.com/)
• Freedom Hacker’s Mastermind Facebook group (https://www.facebook.com/groups/491098897682472/#_=_)
• Basecamp (https://basecamp.com/)
• Evernote (https://evernote.com/)

 

image via kimraluna.com