Ever felt a bit cringe looking at yourself on video or hearing your voice on a podcast? Trust me, you're not alone. It's normal when you’re building your personal brand.

I remember feeling like that when I first started. The awkward start and retakes.

Then having to listen and edit it. Argh! 🙄

It's not normal for us to see ourselves as much as we do – so I get it!

But if that is holding you back then you're missing out of some huge opportunities.

Opporutnities to build your brand, share your message and connect with incredible clients.

I was speaking with a number of clients this week about the 1 thing that you have to practise (well there are a few… but this one is key!) when you start building your brand and getting more visible.

Now, let's dive into how you can build unshakeable confidence and start loving what you see and hear.

Confidence Comes From Action

First things first, confidence isn't the starting line—it’s the finish line. When I started, I was just like you, questioning who do I think I am and worried about judgment. The good news? Confidence comes from taking action and building your competence.

We only don't feel confident when we're not sure that we're doing something right or that we don't have the skills that we think we need. So the more you do something, the more confident you'll get. So stop expecting to be confident from day one!

Courage Over Confidence

This is something I tell my clients all the time. Stop asking if you feel confident and start asking yourself if you're willing to be courageous today. One of my lovely clients, a leadership coach, was asked to speak on a panel for International Women's Day but didn't feel confident to say yes. So my advice to her? Was she willing to be courageous in that moment and trust herself?

When you say yes to being courageous, amazing things happen! She shared with me how amazing it felt to speak on the stage and how so many people came up to her afterwards to say that what she shared resonated.

Embrace Imperfection

I know you don't want to hear this, but it's just how it has to be! Remember, nobody is perfect (nobody!). We all stumble and fall before we start running. So, you're going to make mistakes, and that’s totally okay. It's all about showing up and getting better over time. And having this mindset everyday as you build your personal brand is so important.

I try and show the good and the average to my community online because I want my clients and audience to see when I have dye in my hair and I'm sick as well as when I'm all dressed up and rocking it on a stage somewhere. When you don't expect perfection from yourself, you allow people to connect with you in a real and raw way and that's what building loyalty and trust.

Practice Self-Love

OKAY, this is the big one friend! When you hear your brain say things like, “That's so cringey,” replace those thoughts with “Wow, I showed up today!” Love the messy version of yourself because that version is brave and growing. This is one piece of advice I give all my clients when they say they feel cringe.

Just image someone you love showing up and doing something brave and you saying that they are cringe. You would obviously never do that to them – because you love them right? So why would you do that to youself?

Stop Waiting

Stop waiting to feel ready. Today is your day! So often we're waiting….I'm not really sure what for. Do you think that one day you'll just wake up and all of a sudden think “yes today is the day I will not be nervous or have any doubts”.

Yeah, that's not going to happen. The thoughts that I want you to have are ….you’re the person someone out there needs to hear from. If you don’t share your message, your audience might miss out.

Why Not You?

This thought is the biggest killer of dreams! “Why me?”

Argh, it's the worst. But I want you to ask yourself, “Why not me?”

Your dreams and goals are all possible if you take action now. Don’t wait for perfect conditions—start today.

Takeaway

You don’t build confidence by simply wishing for it. You gain confidence when you move, even if your voice shakes or your hands tremble. Your audience is waiting for the real you, imperfections and all.

So, are you ready to step out of your own way?

What's one action you’ll take this week to start building your personal brand and making the impact you’re meant to have. Don’t forget to like, subscribe, and share if you found this helpful. Let’s build that scalable impact together!

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