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No matter what stage of business you’re at, mindset shifts are guaranteed to take your business to the next level.

The interesting thing is that ‘the next level’ could really look any way you want it to. It doesn’t have to mean a bigger team or more money. It could mean working less, putting better systems in place or delegating more to your team.

I’ve been in business since 2015 and let me tell you, I’ve had some big mindset shifts that I can reflect on now.

Amazing isn’t it? Hindsight I mean!

I find it fascinating to consciously have mindset shifts where you’ve seen a tangible impact on your business. Recently – as in the last 2 years, these are some of the powerful mindset shifts that I’ve had that have made a big difference.

Mindset Shift 1 – The thought holding me back – “I have to be in the room”

I’m in a mastermind in the US and there were a lot of live coaching calls that weren’t in my time zone.

I knew this when I joined by the way! But I got so hung up on that for a long time. It’s not fair, it’s so annoying, they should move times to be more globally friendly. You know the drill.

But the question I had to ask myself was – “Do I want to be in this room?”

Did I want to make these connections?

Is this the person I want to learn from?

And what is stopping me from making this happen?

The choice was, I either stop whingeing about it and just get on with things, or I would be flying solo.

So often we make decisions and then when things aren’t working out exactly how we thought they would, we create excuses. All the reasons why this isn’t or won’t work.

I had to really take a hard look at myself if I’m honest and I realised I wasn’t showing up. I wasn’t doing ALL the work. I was doing some of the work but not all of it really.

So the question was – what was I going to do about it?

Mindset Shift 2 – The thought holding me back – “There isn’t anyone I can bounce off”

After building my business to multiple six figures on my own, (plus doing courses here and there) but not having a coach, I felt like it was hard to find the right people, or person, to bounce off. It probably sounds arrogant, but to be honest, it’s about looking at someone and listening to them and thinking – ‘You’re the person I really want to work with’.

I tried a number of peer catch-up sessions, but it didn’t really give me the support that I needed. It felt like more of a social chat and that left me feeling like an island.

I was lucky enough to meet Mel from Profit Lovers in one of the peer groups. We had a brainstorming session recently that made me feel like there are people around – sometimes you just have to ask.

So the lesson is that I’m not an island – I have people around me I can bounce off when I take the time to look and ask for help!

Mindset Shift 3 – The thought that propelled me forward – “My brain is my revenue generator


I can’t even tell you how much this thought has changed things for me. Don’t get me wrong, I know that thought leadership is where the gold is. It’s the unique and original or evolving thoughts that we have about what we do that can help you stand out. But there’s knowing something and there’s acting on it.

It’s not about creating MORE, it’s about the quality of my thinking that changes the trajectory of my business which is why I invest in my brain. 

It’s an expense in my business. When I think about how much I spend on holidays and clothes and random things, this is the investment that will last forever.

So who do I need to be around who challenges my thinking?

Who has the deeper conversations?

Who pushes me further and makes me consider things that maybe I haven’t considered before?

You most likely spend a fortune on your university degree or other things, but when it comes to owning a business and investing in your development, we (sometimes) put little investment in.

I was speaking to a family member, and we were talking about something he wanted to invest in and I said to him – I think it’s about $20K USD and right off the bat, he said, “Well I’ll be spending a lot more than that on my degree, master etc”, so it wasn’t really a big investment for something he would learn and that he’d use for the rest of his life.

So how are you investing in your brain – the most valuable asset you have?

Mindset Shift 4 – The thought that propelled me forward – “I will bring my best work to life in the assets I’ve created

So often we’re always looking at – ‘What else can I create? What else can I make?’.

Shiny Object Syndrome is a real thing and it’s so important for us to back ourselves and the things WE’VE ALREADY CREATED!

So the focus should be – “I don’t need to create more products; I just need to bring my best work to life in what I have and increase my prices”.

For me, it’s taking Brand Builder’s Academy to the next level and continuing to build the Amplify Accelerator into the incredible thought-provoking and result driving space I want it to be.

This leads to the next thought…

Mindset Shift 5 – Working on the belief that – “what I have is great right now”

I think it’s the curse of the entrepreneur to always be tinkering. Tinkering and making things better, which is great – but I’m more interested in the thought behind the tinkering.

Is the thought that ‘this isn’t good enough, I need to make it better?”. Or is the thought, “This is great and I’m just going to keep making it even better?”.

We spend so much in:

Is it enough?

What else can I do? 

Which is coming from a place of scarcity.

But when you shift into the mindset of bringing your best work to life then you’re coming from a place of how can I make this even better rather than it’s not good enough?

What else can I share with the clients that I know will help them?

Mindset Shift6 – I need to have big personal goals that drive me in my business.


Something that I’ve been focusing on more and more, and that we talked about on the Brand Builder’s Lab Podcast, episode 164 – Creating Savvy Money Habits, is really leaning into your personal goals and desires that your business allows you to achieve.

Fairien Azeem, who is a money coach, talked about having clear goals for what you will do with the money you earn in your business. I have been in several conversations with incredible women in business who have reached and exceeded the $1m mark but are unfulfilled. It’s so important for us to be thinking about what is fulfilling us right now in life and to not just be chasing growth and money and the next big thing.

Now don’t get me wrong, I’m a total A-type personality who loves to achieve, reach new milestones and excel, but I’m conscious and clear that I need to do with a clear personal fulfilment goal in mind.

For me, it’s about adventure, travel, fun, experiences. I’d also love to buy a property and Air BnB it as a future investment and revenue generation strategy. I always remember reading or hearing that millionaires have at least 7 revenue streams.

The IRS outlined the 7:

  • Investment income — Dividend income from stocks
  • Earned income — Your paycheck or what you get paid to do
  • Rental income — Rents from real estate they own
  • Royalty income — Payments for royalties from selling rights to use something they’ve written or invented
  • Capital gains from selling appreciated assets
  • Profits — Income after expenses from businesses they own
  • Interest income — Money from savings and other money saved or owned

That sounds fun! Well, maybe some of it does. The point I’m making is that your whole world can’t be wrapped up in your business – you need to have other focuses too.

Just starting to look at this and think more about it is something that excites me and is a big motivator.

There are so many mindset shifts that I could share, but recently these are some that have had a big impact on me. These 6 mindset shifts have really helped me to get out of my own way, refocus on what’s important, take responsibility for what I want to do and move forward.

At the end of the day, you have to learn to back yourself in a big way and focus on what’s important.

To find out more about working with me, head over to Brand Builder’s Academy for The Amplify Accelerator

6 powerful mindset shifts to take your business to the next level

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2021-11-04

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