Ready to get personal with your audience (in a totally non-creepy way)?

In this episode, I'm breaking down exactly how to segment your audience into different buckets so you can speak their language and give them exactly what they need, when they need it. No more generic messaging – let's get specific!

What We Cover:

The 3 audience buckets you NEED to know about:

1. Your amazing community & followers (the not-yet-buyers)
2. Customers (hello, small purchases!)
3. Dream clients (the big-ticket believers)

My signature ascension model (and why it works like a charm)

1. Email segmentation made super simple
2. How to use tags for personalisation
3. Getting clever with your data
4. Survey secrets that'll help you understand your people better

 

 

Let's talk about something that's absolutely crucial for your business growth – strategic audience personalisation.

Because here's the thing: treating everyone in your audience the same way is like serving vanilla ice cream to people who might be craving peppermint choc-chip…which, yes is my personal fav!

The Three Magic Buckets of Your Audience

Listen up, because this is going to be a game-changer for how you communicate with your people. There are three distinct groups in your audience, and each needs its own special flavor of communication.

1. Your Community and Followers (The Browsers)

These are your social media besties and email subscribers who haven't spent a dollar with you (yet!). They're watching, they're engaging, but they're not quite ready to take the plunge. Think of them as your business's fan club!

2. Your Customers (The Testers)

These legends have dipped their toes in the water – they've spent anywhere from $1to$500 on your smaller offers. Maybe they've grabbed your mini-course or joined a workshop. They're testing the waters, getting a feel for your vibe, and deciding if you're their person.

3. Your Clients (The All-In Squad)

Now we're talking about the people who are ALL IN. They're investing $500+(sometimesupto$20k+) because they trust you completely. They know you're their person, and they're ready to commit to the journey.

Making Your Communication Work Harder (Not Just Louder!)

Here's where it gets juicy. To really nail this personalization game, you need to:

1. Tag Like a Pro: Use your email system (I use Kit, formerly ConvertKit) to tag and segment your audience. This isn't just busy work – it's strategic gold!
2. Create an Ascension Model: Think of your offerings like a ladder:
   • Start with small, tasty offers (7−27)
   • Move up to mid-range solutions (500−3000)
   • Top it off with premium experiences ($10k+)
3. Personalize Your Communication: Each group needs different messaging:
   • Community: Focus on value and trust-building
   • Customers: Offer the next step up
   • Clients: Deliver high-touch, premium experiences

The Power of Smart Segmentation

Want to know what's really exciting? When you nail this segmentation thing, your data starts working for you. Your client emails might see sky-high open rates, while your general list might be more average. This intel helps you adjust and improve your communication strategy.

Making It Happen in Your Business

Ready to level up your personalization game? Here's your action plan:

1. Audit Your Current Audience: Who's who in your business zoo?
2. Set Up Your Tags: Start categorizing your people
3. Create Targeted Messages: Craft specific communications for each group
4. Track Your Results: Monitor what's working and adjust accordingly

The Future is Personal

Listen, lovely – we're living in the era of personalization. Netflix knows what you want to watch before you do, and your audience expects the same level of personalization from your business.

Want to really stand out? Start treating your different audience segments like the unique groups they are. Trust me, when you nail this, your business will thank you!

Have questions about implementing this in your business? Slide into my DMs @SuzChadwick on Instagram – I'd love to help you figure this out!

Remember: The magic happens when you meet your people exactly where they are. 💫

Your Next Steps:

1. Take a good look at who's in your audience
2. Get those email tags sorted (trust me, future you will thank you!)
3. Create some juicy content for each group
4. Set up a welcome sequence that actually connects
5. Keep an eye on those numbers, babe!

Come say hi: Instagram: @suzchadwick