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I'm so excited to share my conversation with Rowena Preddy, an amazing branding and magazine designer from Preddy Creative.

Rowena has not only done the branding for my BVC (Bold Vibes Consulting) business, but she's also gone through her own journey of building a brand and business that truly works for her. I loved picking her brain on this topic and wanted to share some of the key lessons.

Embrace Your Weird

One of the first steps Rowena took was getting really comfortable with embracing her “weird” things – the parts of herself she'd been told were “too much” over 15 years working for other companies.

As she started tuning into the consistent words clients used to describe her in glowing testimonials, she realised those so-called negatives were actually her superpowers!

Her advice? Celebrate your standout points instead of shrinking or hiding them. When you embrace the uniqueness that makes YOU you, it gives clients permission to embrace their own weird wonderfulness too.

Design Your Brand for Your Future Vision

A question Rowena gets a lot is “but I'm not there yet” – people want to design their brand for who they are right now.

Her advice? Design your brand for the vision you have of your future self and business. That way your brand can grow with you instead of having to redesign it from scratch later!

I love this tip because it's so true – you want your brand to represent what you're building towards, not just where you're at today. It saves you money and perfectly positions you for expansion.

Consistency Builds Trust

Having an aligned visual brand that matches what you say and do everywhere builds authority and trust.

When a potential customer sees you show up consistently across platforms, it helps them feel they can rely on and believe in you.

So don't underestimate the power of a cohesive brand! It may not seem directly related to sales or revenue, but it seriously impacts trust and relationships with your audience.

Key Takeaway: align your visual branding with your message and values across the board.

Fun Over Perfection

Last but not least, Rowena emphasised that branding is supposed to make your business life EASIER and more fun!

It's meant to relieve stress, not cause it. So as you evolve your brand, focus first on quick wins that will have the most impact or make the biggest difference based on what you need right now.

You don't have to overhaul everything all at once. Do it in stages according to your business needs and capacity. Most importantly, have fun with it!

I loved chatting with Rowena about thinking outside the branding box and building a business that genuinely fits you. Which of these lessons resonated most for you? Let me know in the comments!

And if you want to connect with Rowena yourself, you can find her at https://www.instagram.com/preddycreative/ or https://preddycreative.com.au/

EPS 333 – Thinking outside the brand box to stand out with Rowena Preddy

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