Suzanne Chadwick 0:00
Hey, lovely, welcome back to the podcast. Amazing to have you here. How are you? How is life? How are you? Tell me all the things. If you could talk back to me, that'd be nice. Well, you can you can always come and follow me at Suzanne Chadwick on Instagram and send me a DM and let me know how you are. Yeah, I'm always open to those kinds of messages as well. But listen, I'm excited to be back here on the podcast, I am feeling so much better. I had such an incredible response to last week's podcast. And so I know that it really resonated. Yeah, when it comes to energy and managing it and all the rest of it. So I hope that you've enjoyed that episode. But listen today what I wanted to talk about a five questions to ask yourself, if you want to sell more. Yeah, so we're going to be talking about selling your energy, how you show up what you do, and all the things because this is one of my favorite topics. Branding, sales, marketing, I love those three things. I also am kind of shifting the podcast a little bit to to be more kind of story based, I've got some amazing, I don't know if I told you I've got some amazing guests coming up, I've got all of the ladies that were or a number of the ladies that were at the huddle with me. So they're going to be coming on the podcast, I've got all those interviews booked in. I've got quite a few booked in this week. So I'm excited to release those to you in the next couple of weeks as well. But also, I just want to talk more about mindset, how you can show up more, how you can sell more how you can love what you're doing even more. Because I know that this is something that I talk to my clients and my community about quite a bit. And it's really the falling in love with your business. And so when you're in love with your business, and you sell it without love, then it doesn't feel is hard. And you can find your groove and you can find your flow and you can find your people. And we want all of those things, don't we? So that's what we're going to be talking about a lot more on the podcast that I'm excited to share with you as well. So that's what's happening. But listen, before we dive into this week's episode, I did want to let you know that you can jump into brandbuilders Academy right now. And if you jump in before the end of the financial year, because our financial year ends on the 30th of June here in Australia. So if you get into BVA before the end of our financial year, and we've got a live round coming up in July as well. Then there are some sneaky little bonuses that you can get. So if you head to Sue's chadwick.com, forward slash BBA 22, B, B, A. So brandbuilders Academy BBA 22, then you can check those out, and you can come and join us now dive into the content. We've got live coaching calls coming up in June, and then we go into a live round in July and you can write it off as a business training expense, which obviously is amazing. I'm obviously not an accountant. I'm not giving financial advice. That is just a little tip. Just all waivers. Yeah. So if you want to check that out. If you've been thinking about working with me, if you want to get the system structure and strategies in place to be able to grow scale your business become more courageous, become more confident, do the things that you really want to do. Then come and join me in brandbuilders Academy get the special bonuses limited time by the 30th of June Suzanne chadwick.com forward slash BBA 22. But listen, without further ado, let's dive into this week's episode.

I can Smokies let's dive into the episode this week. I want to share something with you that could totally change the way that you sell in your business. I know it's a big claim. But I 100% believe that these things and these questions that I'm going to share with you today could totally change how you think about selling. I obviously did an episode a couple of podcasts episodes ago on how to love selling so I'll have those in the show notes under resources as well so you can go listen to that one. But talking about how you can really step into a bigger belief about your products and services and how doing that will change the way that you show up the people who buy from you the price you can charge, and so much more. So does that sound good? I think it sounds pretty good. So let's dive into these. Now I'm just going to let you know there's a lot of questions here. So grab a notebook, check it out, really go through them. Think about how you show up how you'd answer it, that sort of thing. I really want these to be constructive and helpful episodes that get you thinking in a different way when it comes to your business. Yeah, and especially how you sell how you grow it as well. So the first question is, how can I fall into deeper love with what I sell an offer? Yeah. And so think about the person it's for, and what they're really struggling with. Now, I know that we talk about problems and understanding your audience and all of that. But I feel like sometimes we're really clinical about it. And I want you to actually picture like one of the clients that you've worked with, who is the client, where you're just like, oh, my gosh, that was such an amazing experience. For me. It was such an amazing experience for them. They got the transformation that they wanted. Yeah. And like, what was it that they were struggling weight? Because I think that when we humanize our products and services, to really think about the outcomes that we want our clients to have, we show up when we talk about them in a really different way. So really think about why did you create this product or service? Why did you create it the way that you created it? Yeah. What did you want your client to get from this? What is that transformation that you want them to have? And what is the experience? I talked about brand experience a lot? What is the experience you want them to have as well. I want you to write all this down, if you haven't, yeah. And also, even if you've been in business for a while, I feel like we evolve, our clients evolve, our businesses evolve. Hopefully, your products and services evolve as well, they get better over time, I was talking about platinum programs, Platinum products and services. It's about bringing your best work to life. And so I think that if you bring your best work to life, you're evolving your clients evolving the product and services evolving. I think that's where your deep love for your products and services come from? You know, what do you want your clients to say about working with you, and the products and services that you sell, if they're thrilled with the outcome? And I want you to really think about it, write it down. I remember a coach once said, you know, write down the testimonial that you want to have before you've got it so that you can really think about how you create that. How do I create that, like somebody's like, oh my gosh, she was amazing. Like I work with Sue, she asked me incredible questions. We had all of these breakthroughs, like the experience was so fun, but also totally business and life changing. You know, the community was amazing. Like, think about all of the things that you wish that your clients said. And then you can reverse engineer, how do I make that happen. Because if you can create that product or service that gets your client to the outcome that they want the feeling that they want the result that they want, then I just think you will fall more in love with it. And the more that you fall in love with your products and services, the more you'll just talk about it all the time. Like I want you to remember back to maybe when you first got together with your partner, yeah. And you were like, Oh my God, that's so amazing. And I just love them. And they're so good at this. And you know, you can't stop talking. If

you girlfriends get sick of it, everybody gets sick of it. Because when you love something, you can't help but talk about it. So really think about all the things that you're not thinking about now that you're not talking about now that maybe you've kind of missed. Yet, you should always be finding new things that you love about your products and services, new things you love about the clients that you work with, and the combination of your clients and your products and services together. And I think sometimes we get so in the day to day of it, that we miss the gold nuggets that come through, around how we can talk more about our products and services in a way that really reflects how much we love them. Like I love brandbuilders Academy and amplify I love my retreats. Yeah. Because the clients are getting are amazing. And they do the work and they support each other. And it's just such a fun environment. But it does what I want it to do. And so I'm always looking at how do I make it better and how do I find those gold nuggets of what clients really love about it and then how do I fall more in love? I have with that because of what they're now telling me as well. So it's kind of like there's the intentional falling in love, where you really reading the room, you're listening deeply to your clients, you're making things better as you go. So ask yourself those questions when it comes to number one, how can I fall into deeper love with what I sell an offer, so that I'm talking about it all the time, and it's a joy to talk about it. I find sometimes I might speak to somebody, and when they talk to me about their products and services, I'm like, I don't know that they love it. Like, I'm not really getting that from, which we're going to talk about next as well, which is around the energy. So number two is how is my energy impacting the way I sell? And who buys? So good question, how is my energy, the energy I bring to my business to my products and services to the way I'm talking about it, impact the way that I sell and who buys. So if somebody is not excited about what they're selling, which I just said, then I'm not excited about buying, like, I want to love buying, I want it to be exciting, I want to feel excited about spending the money on the things that I really want. And that I just can't wait to jump into this. That's how I want to feel. And so I want that energy to come at me. Yeah. Because the energy you give out is the energy that your message is received in, the energy that you give out is what I feel when I am listening to you when I'm watching you.

And I recently sold out the rise retreat, I gave myself a goal to sell it out by the end of May, which I did. It's only in August that it's happening. I talked about it all the time. There wasn't a time that it wasn't in my stories. I was really strategic about when I posted it as well. Yeah, I love my retreats hard. Like I think they're one of the best things ever. Like the feedback from my clients is amazing. I love the experience, I love being there holding the space. And so I want my community to experience them. And so if I love it hard, and I bring the energy, and I talk about the transformation, I show what the experience is going to be like, because I'm all about Lux brand experience when it comes to the retreats, the excitement that I have for it can be felt when I talk about it. And when you bring that energy, it's magnetic, it draws your clients in. Yeah, and I'm going to be talking about there's so much more about magnetic energy, I talked about it at the huddle, magnetic energy done energy, yeah, magnetic magic and done energy. And so when somebody comes in, they're like, oh my gosh, like, I'm so excited about this thing. It's gonna be amazing. Like, you'd be crazy not to want to be in on this, like, this is all of the results, you'll get this. This is the experience you'll get. Like, there are definitely people out there that when I see their messages when I see their videos, when I see their content, I'm like, oh, like I want it. I want it because they're bringing the done energy to it. So what he's done energy is sharing the story, that when I first met my husband at speed dating, there was a moment Yeah, there was a magnetic magic to us meeting. But in the moment, there was a moment where he gave me a look. And there was something that I can't explain, but it was a done energy I was done. There was no more discussion, there was no more Am I or anti, there was no kind of in in the decision making No, I was done. And so the thing that you may not realize is that you can create done energy. Like you can create it by being it. Like when you're like, This is amazing. This is awesome. You're gonna love it, or like my clients rave about it. You will want to be part of this. You create that magnetic magic, which then creates a done energy where the right people, I just want to be really clear on this. The right people are like, I'm done. I'm in where do I sign up? Here's my money. Yeah. And I think it's really important for you to put those two things together. The energy that you give out, is the energy that your message is received in. And I think a lot of times people just don't get that, especially when there is a lot happening online. I hate saying that. It's noisy, but when you know people might be in a buying decision where they are looking at a couple of different people. They might just be looking at like two different people. Yeah. may not even be a lot. But the way that you show up will have a big impact on whether they decide to buy or not. Question number three is, am I talking about my offer enough? So one of the biggest issues I see from a lot of clients is that they aren't talking about their products and services enough. And I love that Grant Cardone says, I think it's in his book 10x People don't fail, because they don't do the work, they fail, because they underestimate the amount of work required in order to be successful. I'm just gonna say it again, because I think it's so important. Because we're like, but I'm doing the work, I'm kind of doing it. And doing it once or twice is not enough. People don't fail because they don't do the work, you're doing the work. They fail because they underestimate the amount of work required in order to be successful.

Which is why his book is called TEDx, whether you like him or not doesn't matter. I always find like, I take people with a grain of salt. It's like, if I find somebody, and they're a bit full on, but they've got some pearls of wisdom out of everything that they share. I'm like, awesome, like, that is something I can take. And I think that that is true, and I am going to share it with you. Yes. So I want you to think about that as well. Whatever you're doing, when it comes to talking about your office, you need to think about how you can do it in more and different ways. So it's just not about like pounding the same thing over and over again, it's about you don't look at all the ways that you can talk about your products and services. How can you story sell, you can have the overt calls to action, like buy my thing. You could do collaborations where you have conversations in different formats. There's a lot of ways that you can play with it. And if this is something that you get stuck on, then I want you to ask yourself, How could this be fun? For me? It's a question I ask my clients a lot when they're stuck when they're in overwhelm when there's a block. Yeah, how could this be fun for me if this was going to be fun? If this was going to be easier? What could it look like? What could I do here? What new ideas could you come up with? about the way that you talk about what it is that you're offering? So that you can talk about it more? And not feel weird about it, but enjoy the process of talking about it? Yeah, so I want you to think about how could this be fun. And one of the things that we go through in VBA, which you'll find out when you join memos, which are monthly energized marketing offers a reason that the cord energizes, because you got to bring the energy. Yeah, and you've got to have that monthly strategy as well. And in that training, I've shared over 30 different ways that my clients can market themselves. So when you join, then you can catch the replay of that, as well as get the monthly worksheet that we use as well, where you can plan out what am I going to do this month out of all these ideas? What am I going to do? So even now I'm playing with different ideas around content story selling, building my brand for like the next month or a couple of months. So I think sometimes we think that there is just one way to sell our thing or talk about our thing, but there are so many different ways that you can play with it. We've got access to so many different options. And so I also think if you're like, Well, I've just tried everything that will never ever be true. Yeah, when you talk about what you've tried, you're probably going to give me like, I don't know, four or five things. Even if you gave me 10 things. It's still not everything. It's still not all of the things that you could try. You're still not tested all the things that you could do. You still not had fun with all the ways that you could talk about what it is that you've got. And so just play with it. You know, I love Elizabeth Gilbert and she talks about the Mater and the jokester. Yeah, it doesn't have to be painful. It doesn't have to be hard. Like you can have fun with this. So even right now I'm looking at okay, so I've got, you know, my makeup and my head on. I'm going to sit and I'm going to record a whole lot of videos for reals, that I can caption Save, save and bank and then I've got them for whenever I want them. So how can I play with this? How can I have fun with these? How can this be something that's easy for me to do? Capitalize on what's working right now? Share them on tick tock as well. That isn't a lot of work for me. Yeah. But getting really smart with how we do it as well. Number four is how am I building aspirational desire through bold branding. So as I mentioned, when I was at the huddle, I will do a whole episode on it. But I talked about magnetic magic, which is how we attract the people that we want. I talked about done energy, which is how you create that I'm done. I'm not looking anymore. Where's my like, let me sign on the dotted line. He is my money. I mean, which is that's what done energy is. And the third thing I talked about was aspirational desire. And so I Love it. When I get messages from people who say BBA or amplify, or the retreat is on my wish list or vision board, I know that I want to work with you, like I've done. I've done. I've, it may not be right now, but I'm coming. Like, I just want you to know that I'm ready. I want to do this. And that's aspirational desire, how are you building aspirational desire, where the people who are hearing you who are in your community, they're like, when I get a copywriter, I'm working with her, when I get my website design, I'm working with her. When I get my branding, redone, I'm working with her, when I get my photos done, I'm working with her. Like, I'm not there yet. But I know that when I book it, that's who I'm booking, they're on my vision board, they're on my list, I know exactly who I'm going to when I'm ready to do that.

And so I just think it's important that understanding that in order to build an aspirational desire, I think it's important to be bold. And remember, bold isn't about bright and loud, and all the rest of it. It's about doing things differently and breaking the mold. It's about showing up in a different way. It's about telling different stories. And so when you do that, when you stand out, and you'd be bold in a way that works for you, so let's say I do a reel every day for the next 30 days. Does that mean that I have to like give blood in order for that to happen? Or could I make it easy for myself? Be bold by doing something different that maybe other people who do what I do aren't doing in order to attract new clients to me, like what could that look like? And so when you talk about what you have, what is your buyers seeing and hearing, or have a seeing and hearing the same thing over and over again? Or is their interest piqued by the way that you're talking about it, and the way that you're building your brand, and you're connecting with them. And so when you bring the energy and you hone in on the transformation that you offer, what's in it for them, how they will feel what they will experience, you know why you do what you do, so that you can kind of build that desire in them. Then a big part of this comes from building your brand. So when you build your brand, you're building trust, connection, clarity, like having real clarity for them, that this is who they want to work with. And making sure that the offer that you're offering, they're going to be thinking this totally fits for me. So how are you building that aspirational desire? Through being bold in the way that you build your brand? You know, we talk about this and BBA all the time, brand builders Academy, how are you bold? What's your mindset around this? What's your strategy around it? How are you going to become known? What are all the ways that you can do this? Yeah, so really think about how am I doing this? How am I showing up? And number five is how can I make this a no brainer offer for my audience. So the first thing you have to believe is that it's a no brainer offer, you have to be so in love with it. Let's go through what we've talked about today, you have to be so in love with it, you're like, oh my god, this is a no brainer, as if you wouldn't come and join. Yeah, when I connect was more with my audience. And why I created this product and service and I believe in it fully, then that will translate as well. When I bring the energy around it from the energy I bring as the energy that people receive. When I build aspirational desire through bold branding, then people want it more it's on their vision board, it's on there, you're next on my list. When you sell it often and find different ways to talk about it, you present any share it, then you make it a no brainer offer for your audience as well. And so I just think don't sit on your laurels don't rest on your laurels. Yeah, don't just continue to do the same thing. I want you to kind of go back. And I want you to take a look at what is really working for you when it comes to selling your products and services. What are all the channels that you're using? Where are your clients coming from? What are they saying about you? What are the gold nuggets that maybe you haven't picked up on that you could pick up on and talk more about? These are the questions that you have to ask yourself all the time in order to be evolving, how you are sharing what you have. Yeah, so I think it's just really important for us to ask ourselves these questions. Do sit down, do the work around it. And also believe wholeheartedly, that what we are creating and doing is the best work that we've got. This is the best offer I've got like I've made it as good as I can and I'm always making it as good as I can. I'm always improving it. I'm always listening to my clients. I'm always looking at how else this experience this offer could be great. And I'm bringing the energy that I want to convey to my audience so that they feel it so that they feel it in their bones. Yeah, I loved it. When I got off the stage at the huddle, I had people coming up to me going,

oh my god, this is like I could feel your energy. Do not underestimate this. Do not underestimate the energy that you bring. And can I say, once again, just going to use Elizabeth Gilbert here or Brene Brown the introverts, like they are not loud, they are not like, massively energized, but I can feel their energy, I feel their intention. Yeah. And so that creates a diamond energy for me where I'm just like, oh, just keep talking. Like I'm here. I'm listening. I love what you're saying. And so I want you to think about how you're creating that for your clients. So let me know how you go with these questions. I would love to know they will be in the show notes. So you can go and check them out. You can print off the show notes and you can use the questions and go and write write your answers as well. But I'd love to know and let me know like, what is it that you struggle with when it comes to selling maybe believing in what you've got? Maybe making it like irresistible a no brainer offer? Let me know because the more you tell me about what you struggle with and what you need more help with, then I can create podcast episodes that speak to that and help you with it. So that's it for this week. Just remember if you want to jump into brand builders Academy because it's a no brainer, you definitely want to be in there for June and coming into our live round in July. Then head to CS chadwick.com forward slash VBA 22 If you want to get the special bonuses or just Suzanne chadwick.com forward slash BBA if it is past June 2022. That's it for another week. Amazing to have you here. Just remember you can always connect with me on Instagram at Suzanne Chadwick. If you've got any questions, I am here for it. Happy to answer them for you. Feel free to share this episode if you got a lot of value out of it and I cannot wait to see you next week back here on the podcast.