Today I've got Leanne Woff on the podcast talking all things launching!

Leanne is the driving force behind Audacious Empires and happens to be the unicorn you’ve been searching for. She’s an award-winning online business manager, a bookkeeper, an avid business networker and connector, a systems junkie, a tech lover, and a mother of 2 sets of twins with an uncanny ability to spill every single cup of coffee she attempts to drink. She’s an empire builder’s secret weapon. Leanne, and her talented team, are the thinkers and the doers, combining strategy and implementation. Audacious Empires supports EPIC women and world changers by being the clone they need – managing launches, courses, podcasts, memberships and more.

Creating a Killer Launch Plan

Current launch space:

• • Good bits
    • People are getting creative with promo and marketing
    • People  are looking at how the big players are doing things and adapting to their own businesses (think Marie Forleo, BSchool launch – she was everywhere)
    • People are using the technology available to boost launch success
  • Not so good bits
    • Lack of planning
    • People thinking their product will sell itself – it won’t, even if it’s awesome

Creating launch goals & measuring launch success

• Goals aren’t just financial
• What does a successful launch look like to you?
• What is the benchmark from previous launches?
• What type of experience do you want to give your audience through the launch process?
• Measures: Dollars, places sold, effort & time invested into launch, your enjoyment factor, how did your audience feel?
• Don’t forget to go back and review!

Useful launch resources

• Google Docs/Google Sheets/MS Word/MS Excel
• Launch checklist
• Google Calendar/Outlook Calendar
• Chat boxes: Helpscout, Intercom, Zendesk, ActiveCampaign & other CRM in-built options
• Asana/Monday/Trello/ClickUp

How to give your audience the best experience

• Tell your audience what to expect
• Be clear on your sales page in terms of your offer
• Tell them how they can ask questions – chat box? email?
• Make sure your audience feels supported, you are there with them every step of the way
• Tell them what they will walk away with, if they work with you, what will this really give them?
• Have an FAQs section on your sales page
• Arrange to have a support person with you during launch day – even if it’s your bestie

Mastering the pre-launch

• It’s all about the plan – content, timing, who you’ll target, ad campaigns, affiliates & alliances, technology
• Schedule everything; campaigns, wait list series, automations
• Create targeted & carefully thought out content
• Give yourself enough time, no last minute planning
• Make yourself approachable and available to your audience to help them feel secure
• Through your marketing, make sure you answer the top objections your audience usually has
• Share your launch purpose & your launch goals
• Start early, there’s no reason you can’t talk about all the good things early

Why knowing your launch purpose will bring in more sales

• It brings clarity and focus, you know what you’re aiming for and will find more opportunities to achieve your goal because you’re looking for them
• It’s bigger than you, create a mini movement around this, if you’re audience knows your purpose, they’ll join you. They’ll look for opportunities for you, they’ll be on the journey with you
• Sharing the reason you do what you do, why you’re launching this product, will build honest connection and people will want to be a part of your mission
• If you’re confident in why you’re doing what you’re doing and what you want to achieve, you’ll be able to communicate this better

Connect with Leanne

• Website
• Instagram

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