I'm chatting with Melinda Samson today all about how small businesses can use Google ads for marketing and to boost their brand. I think it's super important to have a great marketing mix for your business both free and paid.

Mel is a Premier Google Partner, Google Ads & Analytics Consultant, Speaker and Trainer and co-owner of Click-Winning Content. She provides results-driven services to businesses around the world and is committed to never using an acronym without explaining it first. She also loves grand slam tennis, greyhounds and Melbourne sunsets.

Today we're covering:

• What's happening at Google at the moment and what's new at the moment
• What are Google ads
• What are the benefits of using google ads over other marketing strategies
• What do people need before they start using googles ads.
• Do Google reviews affect your Google ranking?
• How you can use Search ads, Brand ads, Display ads, Remarketing and YouTube

Sites & tools we reference in this episode:

https://keywordseverywhere.com/

Google Keyword Planner

Blog post 

To follow Melinda you can find her at:

• Website
• LinkedIn