It’s a way too familiar story. You have engaged a web development company that sold you all the bells and whistles and made big promises about design and tonnes of traffic Your new site goes live and it looks okay, hey it even looks pretty good. So why is it that six months in you still haven’t produced handful or even a single lead? A well-structured, fast and stunning website is only one piece of the puzzle. To generate real leads for your business, you need to drive quality traffic to your site. And let us tell you, this takes months of hard work to deliver organically. So, do you consider paid traffic? We talk about how you can maximise your ad spend with these effective strategies.

Some of the questions I asked myself: 

1. How to get the most out of your website
2. Helping and guiding your website visitors to find what they are looking for
3. What a conversion is and how to increase your conversation rate on your website
4. How to create a more emotional connect with your website visitors
5. Tools to help you see what’s happening on your website
6. Things that are worth testing to really optimise the results your website gets you
7. How to do A/B Testing
8. How to filter out people that are not right for your business

Plus so much more!! I got so much out of this episode, with the big one being make sure that every single page on your website has a call to action and purpose!! I think it's time I did a website clean up!

Links and people I've referenced in this episode:

• Hotjar website recording

 You can find Liza and Wave Creative at: 

Wave Creative Website

 

    

 

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