Hey there, how are you?

So as you may (or may not know) it's Social Media month in the Connection Exchange!  I love having themes as it means that we can really focus on a topic and dig a little deeper, chat about it in the Facebook Group and just answers loads of questions and share tips basically. (wanna join the FB group? All you have to do is be a subscriber! easy!)

So today we're going to start simple and talk about ~ how do you go about getting the most out of your social media activity?  

Well here are 3 quick tips to get the most out of your social media activity and to ensure you're communicating the right information in a way that works for you and your audience.  These things are complicated, it's about listening and adjusting as you go and as you grow your community.  Have fun along the way is what I always say!!

 

1// Know what you want to say to your audience

Understand why you're sharing content and do it with purpose.  You don't want to waste your time or your followers time, so share great content in a way that works for you and them.

You are sharing content to either educate, inspire, inform or entertain your audience.  How can you use these 4 things to connect and engage you audience?

2// How are you going to say it?

There are so many different ways that you can communicate your message you to your audience.

Is it going to be images, quotes, text, stories, articles, blog posts or are you going to use Video?  With video being the fastest growing medium in the world and with Facebook giving video priority when it comes to views and engagement, Video is definitely one that you should keep on your radar.

The best way to work out what really resonates with your audience is to test things out.  Do they prefer one type of communication over the other or is it better to mix it up?

3// Join the Conversation

If you're not cultivating connections and conversation with your audience then what's the point?  No one has time to just be putting things on social all day – you need to actually be getting something from it.  No matter where you are, whether it's Facebook, Twitter or Instagram then leave comments, answer questions or shares and start to connect.

 

What has worked really well for you when it comes to engaging your audience?