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Today, I want to talk about something that I hear from my community all the time: “I don't know what to say online.” As business owners, we've shifted into a content creation economy, and it's become more important than ever to master the skills of storytelling, communication, and video creation. But don't worry, I've got some simple ways to help you get out of the mindset of constantly feeling stuck and not knowing what to share.

Know Your Avatar

First things first, you need to prepare yourself by doing your brand strategy and knowing exactly who you're speaking to. For me, I work with women in business who are action-takers, want to build their brands, and become known in their industry. They're always looking to evolve, think differently, and be bolder. By having a clear avatar in mind, I can speak directly to that person every single day.

Create a Content Ideas Document

Next up, create a document that can help you every day with all the things you can talk about. Here are some ideas to include:

  • Questions from clients
  • Problems your services solve
  • The process you take your clients through
  • Quotes
  • Myths, mistakes, and misconceptions
  • Your experiences and stories
  • The best advice you've ever been given

Remember, you need to sound like a broken record and be known for something. Don't think that just because you said it once, it's done.

Look at Other Creators' Content

Another great way to find content ideas is to look at what other creators in your niche are doing. Check out their most engaging posts and videos, and think about how you can put your own spin on those topics. This isn't about copying; it's about seeing what's getting traction and how you can add your own story and knowledge to the conversation.

Know Your Content Goals

Lastly, know what you're trying to do with the content you create. Are you creating light-hearted, trending content to capture attention and show your personality? Or are you creating more in-depth content to nurture your audience, build authority, and establish trust? Always ask yourself, “How is this helpful to my audience?”

At the end of the day, building a brand that people are drawn to, connect with, and trust is key. When you master content creation as a business owner, you'll attract the right clients and grow your business.

So, there you have it! I hope this has helped you never have the thought of “I don't know what to post” again. And if you do, just refer back to your content ideas document and keep creating. If you want more help with video content creation, come join us in Club Done for our video marketing challenge. Let's make this easy and fun together!

EPS 369 – How to stop telling yourself you don’t know what to say

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